Wolters Kluwer NV : Wolters Kluwer's New Brand Strategy Centered on Customers Making Decisions with Confidence

Wolters Kluwer NV : Wolters Kluwer's New Brand Strategy Centered on Customers
                       Making Decisions with Confidence

Single Wolters Kluwer Brand across Global Markets; New Tagline 'When You Have
To Be Right'

Alphen aan den Rijn (February 14, 2013) - Wolters Kluwer, a global leader in
professional information services, is launching a new brand strategy to
reinforce its customer-focused growth ambition. With a single Wolters Kluwer
brand for all its businesses, the company also announced a new tagline, 'When
you have to be right', illustrating its commitment to solving customers'
challenges and enabling them to make critical decisions with confidence, every

Legal, tax, finance, and healthcare professionals in over 150 countries depend
on Wolters Kluwer's unmatched expert knowledge, seamless product integration,
and latest technologies to make sure they get what they need to do their jobs
accurately and efficiently. The new brand strategy aims to give customers a
more consistent experience that reflects how Wolters Kluwer empowers
professionals with essential information, software, and services so they can
make decisionswith confidence.

"We understand what's at stake for our customers," says Nancy McKinstry, CEO
and Chairman of the Executive Board of Wolters Kluwer. "This brand strategy,
which applies across all our employees and customer segments worldwide, is
centered on that conviction. It marks an important evolution of our business:
we are increasingly developing integrated products that combine essential
information with technology solutions to provide our customers with answers,
insights and improved productivity. 'When you have to be right' is a powerful
way of capturing the business reality for Wolters Kluwer customers, who make
critical decisions every day."

The relevancy and significance of the Wolters Kluwer brand will become even
more apparent to customers, employees, and investors around the globe, as all
products and services in every market adopt the Wolters Kluwer master brand.
Creating wider international recognition for the Wolters Kluwer brand supports
the company's global footprint and its business strategy, and helps position
it for growth in the years ahead.

"In recent years, the Wolters Kluwer name has gained increasing recognition in
our markets," says Caroline Wouters, Wolters Kluwer's global brand leader.
"Adopting the unified brand will make it easier for everyone who interacts
with Wolters Kluwer to understand and benefit from what we offer. It will also
help all Wolters Kluwer's businesses to share knowledge and expertise." 

About Wolters Kluwer
Wolters Kluwer is a leading global information services and solutions company.
It provides information, software, and services that help legal, tax, finance,
and healthcare professionals make their most critical decisions effectively
and with confidence. Customers depend on Wolters Kluwer services and solutions
to successfully move through the complex layers of data and regulation that
define modern business and government.

Wolters Kluwer had 2011 annual revenues of €3.4 billion. The group employs
over 18,500 people worldwide and maintains operations in over 40 countries
across Europe, North America, Asia Pacific, and Latin America. The company is
headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares
are quoted on Euronext Amsterdam (symbol: WKL) and are included in the AEX and
Euronext 100 indices.

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Forward-looking Statements
This press release contains forward-looking statements. These statements may
be identified by words such as "expect", "should", "could", "shall" and
similar expressions. Wolters Kluwer cautions that such forward-looking
statements are qualified by certain risks and uncertainties that could cause
actual results and events to differ materially from what is contemplated by
the forward-looking statements. Factors which could cause actual results to
differ from these forward-looking statements may include, without limitation,
general economic conditions; conditions in the markets in which Wolters Kluwer
is engaged; behavior of customers, suppliers, and competitors; technological
developments; the implementation and execution of new ICT systems or
outsourcing; and legal, tax, and regulatory rules affecting Wolters Kluwer's
businesses, as well as risks related to mergers, acquisitions, and
divestments. In addition, financial risks such as currency movements, interest
rate fluctuations, liquidity, and credit risks could influence future results.
The foregoing list of factors should not be construed as exhaustive. Wolters
Kluwer disclaims any intention or obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise.

Media                   Investors/Analysts
Caroline Wouters        Meg Geldens
t + 31 (0)172 641 459   t + 31 (0)172 641 407
press@wolterskluwer.com ir@wolterskluwer.com

PDF version of Press Release


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Source: Wolters Kluwer NV via Thomson Reuters ONE
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