Ford Announces Senior Leadership Team Changes
Ray Day Appointed Group Vice President, Communications; Elena Ford Named Vice
President, Global Dealer and Consumer Experience
DEARBORN, Mich., Feb. 14, 2013
DEARBORN, Mich., Feb. 14, 2013 /PRNewswire/ --
oRay Day appointed Group Vice President, Communications
oElena Ford elected a Ford Motor Company vice president and named the
leader for the new Global Dealer and Consumer Experience organization; new
group to take global dealer strategy, planning, training and consumer
experience to the next level
Ford Motor Company (NYSE: F)today announced changes within its senior
leadership team to further strengthen delivery of the One Ford plan for
The company is announcing that Ray Day is appointed Group Vice President,
Communications. He has led the Communications team as its vice president for
the past five years.
Continuing to report to Ford Chief Operating Officer Mark Fields, Day remains
responsible for the company's global external and internal communications and
public relations activities. His role includes building Ford's reputation
globally and leading communications that reach customers, employees, dealers,
suppliers, news media, communities, governments and policy-makers.
"Ray Day is a proven global leader who continues to take the company's
communications capabilities and the telling of our Ford story to increasingly
higher levels," said Ford President and CEO Alan Mulally. "Ray and his team
are ensuring that everyone associated with Ford understands our One Ford plan
and the progress we are making delivering profitable growth."
The company today also is announcing that Elena Ford is elected a Ford Motor
Company vice president and leader of the company's new Global Dealer and
Consumer Experience organization. She previously was director of the company's
Global Marketing Operations.
In the new role, Elena Ford will report to Jim Farley, Executive Vice
President, Global Marketing, Sales, Service and Lincoln.
The new Global Dealer and Consumer Experience organization is being created to
take the company's dealers and consumers' experiences with dealers to the next
level. This includes global standards and best-practice sharing for planning,
training and customer interaction at both the dealer level and within the
In addition, the new organization will be responsible for the Marketing, Sales
and Service interface for Ford's global order-to-delivery system, which is a
company-wide effort to improve vehicle quality and delivery time from the
factory to dealers and customers. The goal is to streamline the company's
current multiple global IT systems into a lean, efficient and fast-paced
vehicle ordering and delivery process for customers and dealers going forward.
"Our new Global Dealer and Consumer Experience organization is the next step
in our One Ford plan for profitable growth," Farley said. "Our new vehicles
today are recognized around the world as leading in quality, fuel efficiency,
safety, smart design and value. Now, we plan to bring that same standard of
excellence to the dealer experience for our Ford and Lincoln customers
"Elena Ford is the perfect leader to work with our global dealers and to help
realize the opportunity we have in upgrading the consumer experience there,"
Farley continued. "Elena has extensive experience in global marketing, and her
passion for our dealers is well-known around the world."
Both appointments are effective March 1.
Biographical information about Ray Day is available at the following link.
Biographical information about Elena Ford is available at the following link.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 171,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford's
products, please visit http://corporate.ford.com.
SOURCE Ford Motor Company
Contact: Jay Cooney, +1-313-323-0593, firstname.lastname@example.org
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