Season Two of the Hit Comedy Series Burning Love Heats Up the Web Today on Yahoo! Screen

  Season Two of the Hit Comedy Series Burning Love Heats Up the Web Today on
  Yahoo! Screen

 Omnicom Media Group Agency PHD Secures Sole Sponsorship Rights For Seasons 2
                                    and 3

    Breakout Series from Paramount’s Insurge and Yahoo! is produced by Ben
 Stiller’s Red Hour Digital, Abominable Pictures, Ken Marino and Erica Oyama

Business Wire

LOS ANGELES -- February 14, 2013

Yahoo!, Paramount’s Insurge Pictures, and Omnicom Media Group agency PHD
present their Valentine’s Day gift to the Internet today: the launch of the
second season of Burning Love, the popular comedy series created by Erica
Oyama that spoofs reality dating shows. The second season of the hit web
comedy is live now on Yahoo! Screen (www.yahoo.com/burninglove).

The second season of Burning Love follows Julie (June Diane Raphael), who
failed to capture Mark Orlando’s heart the first time around, as she searches
for love among a group of guys who are hopefully, but also perhaps not, there
for the right reasons. This installment of Burning Love is written by season
one writer Erica Oyama (Childrens Hospital) and directed by Ken Marino
(Childrens Hospital, Party Down). Season two features new cast members Jerry
O’Connell, Michael Cera, Adam Brody, Colin Hanks, Joe Lo Truglio, Ryan Hansen,
Rob Huebel, Paul Scheer, Nick Kroll, Nick Thune, Martin Starr and Kumail
Nanjiani who join returning cast members Ken Marino, June Diane Raphael,
Michael Ian Black and Adam Scott in the quest to find true love. New episodes
will go live every Thursday and Friday starting today.

Media planning and buying agency PHD has signed on as the exclusive sponsor of
the second and third season of Burning Love. Under the terms of the landmark
deal, PHD bought all of the advertising space for the series, placed several
of their clients within the show via product integrations for brands including
Breathe Right and Tums Freshers, and purchased the advertising around the show
on Yahoo!.

“Non-traditional programming requires a non-traditional approach,” says Kelley
Elizabeth Train, Director of Digital Investment at PHD US. “ Everything about
Burning Love – from content to distribution to promotion – is about connecting
with viewers in a fresh and unexpected way. Buying out the inventory allows us
to make the most of that connection for our clients.”

Discovering and watching comedy online is a daily habit for many Yahoo! users
and with premium original video programming like Burning Love, Yahoo! keeps
millions of people entertained every day. Yahoo! Screen
(http://screen.yahoo.com) is Yahoo!’s video destination and the home to
Burning Love and the Yahoo! Screen Comedy Channel
(http://screen.yahoo.com/comedy/) which houses several acclaimed original
comedy shows.

“It’s no surprise to us that Burning Love is adored by fans and critics
alike,” said Erin McPherson, Yahoo! vice president and head of video and
originals. “We aim to make our users laugh every day, and the next two seasons
of Burning Love have all the humor, smart writing and great celebrity cameos
our users are expecting. We are also honored that PHD chose to work with
Yahoo! and this series to showcase its clients’ brands.”

"Burning Love was always conceived to be a Web show, and Yahoo! is the perfect
partner to make it a success," said Amy Powell, president, Paramount Digital
Entertainment. "In season 2 we are bringing fans more great talent and
characters, funny story lines and with PHD on board, smart product
integrations into the show."

A true web hit, the first season of Burning Love launched domestically on
Yahoo! Screen last summer to critical acclaim. Nearly 11 million people have
watched season one of Burning Love since its launch on Yahoo! Screen this past
summer, putting the web series on par with some of the most-viewed scripted
cable programming of all time. The acclaimed series has been called
“ridiculously awesome” (Buzz Sugar), one of the “top ten TV moments” (Rolling
Stone), “officially a breakout [web series]” (Adweek), and “a hilarious parody
series” (Entertainment Weekly). Season one followed fireman Mark Orlando (Ken
Marino) in his search for the perfect woman to marry, or to at least be
engaged. Burning Love featured an impressive line-up of comedic actors from
film and television including Marino, Ben Stiller, Malin Akerman, Kristen
Bell, Michael Ian Black, Ken Jeong, Adam Scott, Abigail Spencer, Natasha
Leggero, June Diane Raphael, Noureen DeWulf, Janet Varney, Kerri Kenney
Silver, Paul Scheer, Beth Dover. Many more surprise appearances are in store
for Season 3 Burning Down The House.

Burning Love is executive produced by Red Hour’s Ben Stiller, Stuart Cornfeld
and Mike Rosenstein, Abominable Pictures’ Jonathan Stern, Ken Marino and Erica
Oyama’s Dancing Workfriend. Paramount’s Insurge Pictures is distributing the
project and Yahoo! is the first window distribution partner.

The new season of Burning Love is available at www.yahoo.com/burninglove.
Follow Mark Orlando on Twitter at @BurningLoveMark, Julie at @BurningLoveJul
or Facebook at http://www.facebook.com/BurningLoveShow

BURNING LOVE SEASON 2 TRAILER EMBED CODE:

<iframe
src="http://screen.yahoo.com/burning-love-season-2-teaser-025210521.html?format=embed&player_autoplay=false"
width="576" height="354"
data-yom-embed-source="{media_id_1:8dc4cdc0-fbd9-39f6-aad5-aad6dba7a8a9}"
frameborder="0" ></iframe>

BURNING LOVE PHOTOS AND ASSETS:
http://www.paramount.com/webmaster/instructions.php?mid=104

TV outlets can request video from bahareh@yahoo-inc.com

About Yahoo!

Yahoo! is focused on making the world's daily habits inspiring and
entertaining. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and around
the world. In turn, we create value for advertisers by connecting them with
the audiences that build their businesses. Yahoo! is headquartered in
Sunnyvale, Calif., and has offices located throughout the Americas, Asia
Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the company's blog
(yodel.yahoo.com).

About Paramount

Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the most
powerful brands in filmed entertainment, including Paramount Pictures,
Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.

About PHD

Founded in London in 1990 as the first planning-led media agency, PHD is a
proven innovator in communications planning and buying across broadcast,
print, digital, mobile, social and emerging media. PHD is a global network
with over 2,500 employees in more than 60 countries and is built on a culture
of thought leadership, creativity and innovation.

In 2010, PHD won nine ‘Media Agency of the Year’ awards following numerous
high profile new business wins across markets including UK, USA, Canada,
China, New Zealand, Australia and Asia Pacific. It continues to deliver on its
philosophy of “Finding a Better Way” for its clients. The PHD network is part
of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom
Group Inc. (NYSE: OMC)(www.phdnetwork.com)

Contact:

Media Contacts:
For Yahoo!:
Bahareh Ramin
310-779-3031
bahareh@yahoo-inc.com
or
For Paramount:
Tamar Teifeld
323-956-8429
Tamar_Teifeld@Paramount.com
or
For PHD:
Isabelle Gauvry
917-435-6457
isabelle.gauvry@OmnicomMediaGroup.com
 
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