Live Gamer Upgrades Elements(TM) Platform to Support Pay-Per-View and Advanced Rental Business Models

Live Gamer Upgrades Elements(TM) Platform to Support Pay-Per-View and Advanced 
Rental Business Models 
NEW YORK, NY -- (Marketwire) -- 02/14/13 --  Live Gamer, the world's
leading provider of digital commerce solutions for the interactive
entertainment industry, announced today that it has released an
important upgrade to its flagship Elements(TM) e-commerce platform:
digital item expiration and renewal. 
The new feature, available across all platforms -- web/desktop,
mobile, social -- is a key upgrade for direct-to-consumer content
monetization, allowing publishers and developers to price their
content on a per-time or per-view unit basis using real or virtual
currency (bought with real money or earned in other ways, i.e.
promotions) and be able to renew/extend rental time. 
As a result of this new feature, publishers will be able to offer
pay-per-view digital items, media or other forms of digital content
to their customers, therefore allowing advanced rental-based business
models -- and their corresponding sophisticated pricing structure --
to be easily implemented for both virtual items and digital content.
Examples of possible applications are many: micropayments for
audio/video content, re-marketing of virtual goods in gaming, or
subscription management for the digital print industry. 
"We're delighted to be able to support advanced business models that
combine both micro-transactions and rentals," said Russell Shiffer,
Vice President of Product at Live Gamer. "The introduction of this
new feature greatly expands our offering in digital e-commerce world,
allowing our clients to increase overall retention by reducing
customer churn and increasing its lifetime value." 
About Live Gamer, Inc.
 Live Gamer is the world's first combined
digital commerce and advertising platform. With an advanced
microtransaction and virtual economy engine, global payment gateways,
worldwide ad network and video incentive advertising platform, Live
Gamer helps online entertainment companies drive maximize revenue
from their content, and connects advertisers to a network of over 60
million users across the US and Europe. Live Gamer's technology has
been adopted by leading publishers in gaming, entertainment and
social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony
Online and Conde Nast. Advertisers on the Live Gamer Media network
include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For
more information on Live Gamer and its Elements, Ad Elements, and
gamerDNA media services, please visit 
Amy Janzen for Live Gamer
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