Fairmont Raffles Hotels International Puts the Consumer at the Heart of Digital
Marketing With Responsys
SAN BRUNO, CA -- (Marketwire) -- 02/14/13 -- In a move to deliver
individualized marketing experiences to its millions of guests around
the world, Fairmont Raffles Hotels International (FRHI) has selected
Responsys, Inc. (NASDAQ: MKTG), a leading provider of email and
cross-channel marketing solutions, as its digital marketing partner.
With the Responsys Interact Suite, FRHI will seamlessly integrate
actionable customer data into its marketing strategies, while
improving automation, segmentation and testing. With more than 100
luxury properties around the globe, FRHI will also leverage
Responsys' software platform for distributed marketing campaigns,
which will empower local hotel teams to define and deliver more
effective, relevant and localized messages to their markets, while
maintaining a consistent brand experience.
"It's our goal to extend the unique experiences of each of our three
brands to every guest touch point, inspiring not just loyalty, but
engagement with our guests," said Andrea Johnson, Executive Director,
CRM at FRHI. "Partnering with Responsys gives us an advantage as
we'll now be able to keep a strong focus on building and nurturing
these individual relationships with our guests, even as our marketing
programs scale to include a variety of digital channels."
"Putting the consumer at the heart of every digital marketing program
is critical in the travel and hospitality industry, where
historically there has been a low level of brand loyalty," said Ted
Wham, Vice President of Travel Industry Solutions at Responsys.
"We're looking forward to helping the FRHI team transform how they
interact with existing and potential guests, creating opportunities
for true engagement and evangelism, not just repeat purchases."
Suggested Tweet on Today's @Responsys News
-- Click to Tweet: Putting the consumer first FRHI parent co of
@FairmontHotels @raffleshotels @swissotel selects @Responsys for
digital marketing rpsys.co/IP
Responsys is a leading provider of marketing software and services
that enable marketers to build individual customer relationships at
scale across email, mobile, social, display and
the web. The
Responsys Interact Suite is the industry's most comprehensive
solution for creating, executing and automating cross-channel
marketing programs that increase revenue, improve efficiency and
strengthen customer loyalty. Responsys serves such world-class brands
as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines,
Dollar Thrifty, Newegg, Qantas, Avis Europe, Deutsche Lufthansa,
UnitedHealthcare and American Family Mutual Insurance Company.
Founded in 1998, Responsys is headquartered in San Bruno, California
and has offices throughout the world. For more information, visit
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
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