Pulse Secures United Natural Foods, Inc. for Hawaiian Distribution of Cabana(TM)

Pulse Secures United Natural Foods, Inc. for Hawaiian Distribution of Cabana(TM) 
DENVER, CO -- (Marketwire) -- 02/14/13 --  The Pulse Beverage
Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of
functional beverages and Cabana(TM) 100% Natural Lemonade, today
announced that it has secured United Natural Foods, Inc. (UNFI) for
distribution of Cabana(TM) into Hawaii. United Natural Foods, Inc. is
North America's largest distributor of natural, organic and specialty
food products. 
Bob Yates, CEO of Pulse, commented, "Securing UNFI for Hawaii is the
beginning of a strategic relationship that will allow us to broaden
our market share for our products and Hawaii brings our total state
coverage to 42 states."  
About The Pulse Beverage Corporation 
 The Pulse Beverage Corporation
is an emerging growth beverage company that manufactures and
distributes Cabana(TM) 100% Natural Lemonade and PULSE(R) brand of
functional beverages -- originally developed by a major healthcare
company, in three health platforms: PULSE(R) Heart Health
Formula(TM), PULSE(R) Women's Health Formula(TM) and PULSE(R) Men's
Health Formula(TM).  
For more information visit: www.pulsebeverage.com or email
info@pulsebeverage.com. 
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"forward-looking statements" as that term is defined in Section 27A
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Investors should consult all of the information set forth herein and
should also refer to the risk factors disclosure outlined in our
annual report on Form 10-K for the most recent fiscal year, our
quarterly reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission. 
Shareholder Relations: 
Martin E. Janis & Company, Inc. 
877-302-6404 
investors@pulsebeverage.com 
www.pulsebeverage.com  
Investor and Broker Relations:
Acorn Management Partners LLC 
Lance A. Beckham 
678-368-4012
lbeckham@acornmanagementpartners.com 
Media and Research Analysts:
Bev Jedynak
312-943-1123 
bjedynak@janispr.com