Star Wars™ By Stride Rite® Trilogy of the Lights Collection Offers Unique Light-up Technology

  Star Wars™ By Stride Rite® Trilogy of the Lights Collection Offers Unique
                             Light-up Technology

Stride Rite leads the way in light-up footwear innovation

PR Newswire

LEXINGTON, Mass., Feb. 14, 2013

LEXINGTON, Mass., Feb. 14, 2013 /PRNewswire/ -- Stride Rite®, the leader in
premium children's footwear, today announced the introduction of its Star
Wars™ by Stride Rite® Trilogy of the Lights, an epic collection of sneakers
with unique light-up technology only available through the innovation of
Stride Rite.

To view the multimedia assets associated with this release, please click:


The collection features three sneaker styles inspired by Star Wars characters
and lore, each with its own unique light-up technology.

  oThe Morphing Lightsaber™ sneaker features Push to Change light-up
    technology and puts the power of choosing either the light or the dark
    side of the Force. The lightsaber on the front of the shoe, which lights
    up with every step, will change from Yoda green to Sith red with the
    simple push of a button.
  oTheJedi to Sithsneaker with Shadow Lights technology represents the
    ultimate battle between both sides of the Force through the transformation
    of Anakin Skywalker to Darth Vader. This shoe features first-of-its-kind
    Light & Dark Sensor Technology that flashes blue in the brightness of day,
    and glows red in the shadows of darkness.
  oStar Wars fans can channel their inner clone trooper into the Clone
    Captain Rex™ 2.0 sneaker with Revealers Light-up technology.When you
    step, the shoe closure, looking like a clone trooper helmet, flickers blue
    light to reveal Clone Captain Rex's silhouette.

The Star Wars by Stride Rite Trilogy of the Lights campaign is illustrated in
two fifteen-second commercials airing in February on Cartoon Network and
Disney XD. The imagination-inspired commercials show mini-Jedi Knights gliding
into their Star Wars shoes and transporting themselves into the never-ending
battle between the light and dark side of the Force.

"Star Wars younglings are sure to love these new shoes thatwillbring these
exciting characters and the Star Wars story to life. At Stride Rite, we strive
to offer designs and technology that inspire children's imagination and
encourages them to play," said Sharon John, president of Stride Rite
Children's Group. "That's why we are so proud to be offering Star
Wars-inspired footwear for children. We know how beloved these characters
and stories are, and are excited to bring them to life through our shoes."

The Star Wars by Stride Rite Trilogy of the Lights sneakers range from $56 to
$59, and are currently available in Stride Rite retail stores, online at, as well as Nordstrom. Visit to find a
location near you.

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Performance + Lifestyle Group of
Wolverine World Wide, Inc., markets leading brands of premium children's
footwear in the United States, including Stride Rite®,, Saucony® Kids, Keds®
Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company
has designed and engineered footwear specifically to meet the needs of growing
children. Through our sole commitment to "Kid-RITE" innovation, quality,
health and style, Stride Rite Children's Group's mission is to be the first
choice for premium authentic footwear brands that kids love and moms trust.
Visit to learn more.

Media Contacts:
Stride Rite: Malinda Freitas,, 617-824-6231
RF|Binder: Melanie Anenberg,, 212-994-7606

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights,
in the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates.TM & © Lucasfilm Ltd. All rights reserved. All other trademarks
and trade names are properties of their respective owners.

SOURCE Stride Rite Children's Group

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