Samsung and SodaStream Announce the First-Ever Four-Door Refrigerator with Sparkling Water Dispenser

  Samsung and SodaStream Announce the First-Ever Four-Door Refrigerator with
  Sparkling Water Dispenser

   Samsung, America’s fastest growing home appliance brand^1, teams up with
      SodaStream to deliver sparkling water right from the refrigerator

Business Wire

RIDGEFIELD PARK, N.J. & AIRPORT CITY, Israel -- February 14, 2013

Samsung Electronics Co., Ltd. today announced that it is bringing the premium
taste of fresh, crisp sparkling water right to the kitchen with the Samsung
RF31FMESBSR 36” Four-Door Refrigerator featuring the industry’s first-ever
automatic sparkling water dispenser. Powered by SodaStream (NASDAQ: SODA), the
recognized leader in personalized carbonation technology, the integrated
system delivers cold, filtered sparkling water from the same mechanism on the
refrigerator door that produces still water and ice.

With the new Samsung Four-Door Refrigerator with sparkling water dispenser,
getting the crisp delicious taste of sparkling water is as easy as pushing a
button. Using the same control panel they would use to select between water or
ice, consumers can select up to three levels of carbonation for their
sparkling water, giving them just what they are looking for to quench their
thirst. The sparkling water dispenser uses a standard SodaStream 60L CO[2]
cylinder that rests in a small, concealed area inside the left refrigerator
door, which is easily accessible to change when empty.

With the addition of the sparkling water dispenser, consumers can save space
in the refrigerator that was previously allocated toward bottled carbonated
beverages and reduce bottle waste in the home overall. In addition, consumers
will ultimately save money that was used to purchase carbonated beverages, all
while enjoying the convenience of getting sparkling water at the touch of a
button.

“The new Samsung Four Door Refrigerator with a sparkling water dispenser
reflects Samsung’s strong commitment to offering home appliances that not only
meet consumers’ needs, but anticipate them in ways they never thought
possible,” said Kevin Dexter, senior vice president of home appliances sales
and marketing, Samsung Electronics America. “By joining forces with
SodaStream, we are able to offer our consumers something never before seen on
a refrigerator and bring a new experience to the kitchen.”

“This collaboration brings home carbonation to the next level, and we are
excited to partner with Samsung to help bring our revolutionary technology to
consumers,” said Daniel Birnbaum, CEO of SodaStream. “This product is a key
milestone in a vision that represents the future for enjoying fresh carbonated
beverages at home, easily made at the touch of a button, and without the
clutter and waste that is produced by the old pre-packaged beverage industry.”

The 30.5 cu. ft. Samsung Four-Door Refrigerator with the sparkling water
dispenser joins a long list of product innovations from Samsung that are
revolutionizing the refrigeration category and offering best-in-class features
for today’s dynamic homes. These include convenient storage features like the
kid-friendly counter-height FlexZone drawer with four temperature settings,
and the proprietary Twin Cooling Plus® technology that keeps food fresher
longer. This model also includes high efficiency LED lighting to illuminate
virtually every corner^2 and the Ice Master ice maker which produces up to 10
lbs. of ice per day. These features are complemented by Samsung’s premium
design and elegant finish, making it not only functional but beautiful as
well.

The Samsung RF31FMESBSR Four-Door Refrigerator with a sparkling water
dispenser will be available in the U.S. in April 2013 for an MSRP of $3899.

For more information, please visit www.samsung.com

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales exceeding KRW 201 trillion. To discover more,
please visit www.samsung.com.

About SodaStream

SodaStream is the world’s leading manufacturer and distributor of home
beverage carbonation systems which enable consumers to easily transform
ordinary tap water instantly into carbonated soft drinks and sparkling water.
Soda makers offer a highly differentiated and innovative solution to consumers
of bottled and canned carbonated soft drinks and sparkling water. Our products
are environmentally friendly, cost effective, promote health and wellness, and
are customizable and fun to use. In addition, our products offer convenience
by eliminating the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles. Our products are
available at more than 60,000 retail stores in 45 countries around the world,
including 15,000 retail stores in the United States. For more information,
visit http://www.sodastream.com

To download SodaStream's IR app, with access to SEC documents, press releases,
videos, audiocasts and more, please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad,
or https://play.google.com/store/apps/details?id=com.theirapp.soda for your
Android mobile device.

Forward Looking Statement

This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this release
are made pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995.

* All functionality, features, specifications and other product information
provided in this document including, but not limited to, the benefits, design,
pricing, components, performance, availability, and capabilities of the
product are subject to change without notice or obligation.

^1 According to Traqline 2012

^2 As compared to Samsung’s 2011 conventional LED lighting

Contact:

Current for Samsung Electronics America
Simone McDermid, 212-445-8456
smcdermid@TalktoCurrent.com
or
SodaStream
Yonah Lloyd, +972-3-976-2462
Chief Corporate Development and Communications Officer
yonahl@sodastream.com
 
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