Adobe Delivers Latest Innovations in HTML5 Web Tooling to Creative Cloud Members

  Adobe Delivers Latest Innovations in HTML5 Web Tooling to Creative Cloud
  Members

Preview Release of New Responsive Web Design Tool Headlines Advancements in
Web Design and Development

Business Wire

SAN JOSE, Calif. -- February 14, 2013

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the first public
preview of Adobe® Edge Reflow, a new responsive design tool for Web designers
and developers creating websites and content for screens of virtually all
sizes. In addition, the company released new feature updates for Adobe Edge
Animate, Adobe Dreamweaver® and Adobe Edge Code preview. All today’s announced
product releases are available exclusively to Adobe Creative Cloud™ members.

Adobe Edge Reflow is a new responsive Web design tool for creating layout and
visual designs with CSS and is available immediately as a preview at no charge
in Creative Cloud. Edge Reflow features an intuitive resizable design surface
that shows how layouts and visuals will adapt to different screen sizes.
Leveraging the power of CSS, Edge Reflow enables users to create high fidelity
Web designs on the application’s native Web surface. It maintains the design
vision, through development, by allowing users to preview in the browser,
inspect their design in real-time via Edge Inspect extension, and extract the
CSS for use in Edge Code, Dreamweaver or any code editor. During the preview
period, Adobe is actively seeking user feedback for Edge Reflow in order to
help evolve the product. Users are encouraged to submit their feedback to
Adobe through Github at https://github.com/edge-reflow/issues.

Adobe also announced important updates to Adobe Edge Animate to give it
powerful new CSS-based features, including gradients, CSS filters, and
enhanced font support. Users will now be able to style and animate elements
using radial or linear gradients, and preview Edge Web Fonts* live in a new
interface. New CSS filter support for Edge Animate allows users to take
advantage of exciting CSS capabilities found in modern WebKit browsers,
including blur, greyscale, sepia, brightness, contrast, hue-rotate, invert and
saturate filters. Previously, filter effects could only be achieved using
tools like Adobe Photoshop®.

In addition, Adobe delivered an update to Adobe Dreamweaver exclusively for
Creative Cloud members that improves interoperability with the Adobe Edge
Tools & Services family and includes several new features to enhance code
authoring ability and workflow. Fluid grid layout, a feature first introduced
with Adobe Dreamweaver CS6, now allows developers to leverage class tags in
addition to ID tags and features a new editing interface. Developers can also
now easily preview, select and incorporate Edge Web Fonts into their
Dreamweaver projects.

This preview release of Adobe Edge Code includes features such as Live
Development, which allows users to see changes in the browser immediately as
they make code edits, and also Quick Edit, which lets users edit code in
context instead of switching between files. This latest update adds code
hinting for CSS properties and HTML tags and attributes, making this release
an even more productive code editor for web designers and developers working
with Web standards.

Quote

Paul Gubbay, vice president of product development, Digital Media business,
Adobe

  *“The job of a Web designer and developer has become more challenging, with
    Web standards progressing rapidly and the number of screen sizes and form
    factors increasing exponentially. Adobe Creative Cloud enables our teams
    to deliver product innovation to our customers the moment that new
    features are ready, helping designers and developers tackle the new
    challenges of the modern Web and more seamlessly create websites and
    interactive content for the latest browsers and different screen sizes.”

Helpful Links

  *Twitter
  *Facebook
  *Adobe Digital Media Blog
  *YouTube
  *Adobe Creative Cloud
  *Adobe Edge Reflow
  *Feedback for Adobe Edge Reflow
  *Adobe Dreamweaver
  *Adobe Edge Animate
  *Adobe Edge Code

Pricing and Availability

Adobe Creative Cloud membership for individuals is US$49.99 per month based on
annual membership; existing customers who own CS3 or later get their first
year of Creative Cloud for individuals at the discounted rate of US $29.99 per
month*. Students and teachers can take advantage of a special limited-time
promotion to get Creative Cloud for $19.99 per month the first year** based on
an annual membership if they purchase before March 11, 2013, after which the
standard price is $29.99 per month.

Creative Cloud for teams is priced at US $69.99 per month per seat with an
annual contract required; existing customers who own CS3 or later get their
first year of Creative Cloud for teams at the discounted rate of US $49.99 per
month per seat***.

The Edge Reflow preview, Edge Animate, Dreamweaver and Edge Code preview
updates are all available immediately to Creative Cloud members. For further
details on Adobe Edge Reflow, please visit http://html.adobe.com/edge/reflow/.
For more information on Adobe Creative Cloud or Edge Animate, Dreamweaver,
Edge Code preview and other tools available in Creative Cloud, please visit
www.adobe.com/products/creativecloud.html.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.

*Creative Suite upgrade offer requires 12-month contract. VOID WHERE
PROHIBITED OR RESTRICTED BY LAW. Valid only for eligible Creative Suite
edition or individual product owners (version CS3, CS3.x, CS4, CS5.x, or CS6)
with the first-time purchase of an Adobe Creative Cloud annual plan membership
directly through adobe.com. After the first year this price will default to
the standard Creative Cloud annual membership price. Offer Limit: one (1) per
customer. Not available to OEM, commercial or volume licensing customers or
residents or persons in embargoed countries or countries subject to U.S. or
local export restrictions.

**Student/Teacher discount offer expires 03/11/2013. 12-month contract
required. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for a limited
time to eligible Students and Teacher education customers with the first-time
purchase of an Adobe Creative Cloud annual plan membership directly through
adobe.com. After the first year this price will default to the standard
Creative Cloud annual membership price for students and teachers. Offer Limit:
one (1) per customer. Not available to OEM, commercial or volume licensing
customers or residents or persons in embargoed countries or countries subject
to U.S. or local export restrictions..

^***Creative Cloud for teams offer expires 04/30/2013. 12-month contract
required. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for eligible
Creative Suite edition or individual product owners (version CS3, CS3.x, CS4,
CS5.x, or CS6) who purchase a Creative Cloud for teams membership annual plan
directly through adobe.com. After the first year this price will default to
the standard Creative Cloud for teams annual membership price. Offer Limit:
one (1) per customer. Not available to OEM customers or residents or persons
in embargoed countries or countries subject to U.S. or local export
restrictions..

Membership to the Adobe Creative Cloud service requires an Internet
connection. Mobile and tablet applications and syncing functionality require a
separate download and agreement to additional terms. Adobe online services,
including the Adobe Creative Cloud service, are available only to users 13 and
older and require agreement to additional terms and Adobe's online privacy
policy (see http://www.adobe.com/go/terms). The applications and online
services are not available in all countries or languages, may require user
registration, and may be subject to change or discontinuation without notice.
Additional fees or membership charges may apply.

All Creative Cloud membership offers and prices are subject to change without
notice and exclude applicable sales tax. Offers may not be assigned,
exchanged, sold, transferred, or combined with any other discount or offer, or
redeemed for cash or other goods and services.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Dreamweaver, Creative Cloud and Photoshop are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective owners.

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Contact:

Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
varios@adobe.com
or
Edelman
Frank Bauch, 650-762-2818
frank.bauch@edelman.com