Wolters Kluwer's New Brand Strategy Centered on Customers Making Decisions with
ALPHEN AAN DEN RIJN, NETHERLANDS -- (Marketwire) -- 02/14/13 --
Single Wolters Kluwer Brand across Global Markets; New Tagline 'When
You Have To Be Right'
Wolters Kluwer, a global leader in professional information services,
is launching a new brand strategy to reinforce its customer-focused
growth ambition. With a single Wolters Kluwer
brand for all its
businesses, the company also announced a new tagline, 'When
to be right', illustrating its commitment to solving customers'
challenges and enabling them to make critical decisions with
Legal, tax, finance, and healthcare professionals in over 150
on Wolters Kluwer's unmatched expert knowledge,
seamless product integration,
and latest technologies to make sure
they get what they need to do their jobs
accurately and efficiently.
The new brand strategy aims to give customers a more
experience that reflects how Wolters Kluwer empowers
with essential information, software, and services so
they can make decisionswith confidence.
"We understand what's at stake for our customers," says Nancy
McKinstry, CEO and Chairman of the Executive Board of Wolters Kluwer.
"This brand strategy, which
applies across all our employees and
customer segments worldwide, is centered on that conviction. It marks
an important evolution of our business: we are increasingly
developing integrated products that combine essential
with technology solutions to provide our customers with
answers, insights and
improved productivity. 'When you have to be
right' is a powerful way of capturing the business reality for
Wolters Kluwer customers, who make critical
decisions every day."
The relevancy and significance of the Wolters Kluwer brand will
become even more
apparent to customers, employees, and investors
around the globe, as all products and services in every market adopt
the Wolters Kluwer master brand.
Creating wider international
recognition for the Wolters Kluwer brand supports
global footprint and its business strategy, and helps position it for
growth in the years ahead.
"In recent years, the Wolters Kluwer name has gained increasing
our markets," says Caroline Wouters, Wolters Kluwer's
global brand leader. "Adopting the unified brand will make it easier
for everyone who interacts with
Wolters Kluwer to understand and
benefit from what we offer. It will also help
all Wolters Kluwer's
businesses to share knowledge and expertise."
About Wolters Kluwer
Wolters Kluwer is a leading global information services and solutions
It provides information, software, and services that help
legal, tax, finance,
and healthcare professionals make their most
critical decisions effectively and
with confidence. Customers depend
on Wolters Kluwer services and solutions to
successfully move through
the complex layers of data and regulation that define
Wolters Kluwer had 2011 annual revenues of EUR3.4 billion. The group
employs over 18,500 people worldwide and maintains operations in over
40 countries across
Europe, North America, Asia Pacific, and Latin
America. The company is headquartered in Alphen aan den Rijn, the
Netherlands. Wolters Kluwer shares are quoted on Euronext Amsterdam
(symbol: WKL) and are included in the AEX and Euronext 100 indices.
Visit our website, YouTube, follow @Wolters_Kluwer on Twitter, or
look up Wolters Kluwer on Facebook for more information about our
customers, market positions, brand, and organization.
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This press release contains forward-looking statements. These
statements may be identified by words such as "expect", "should",
"could", "shall" and similar
expressions. Wolters Kluwer cautions
that such forward-looking statements are
qualified by certain risks
and uncertainties that could cause actual results and events to
differ materially from what is contemplated by the
statements. Factors which could cause actual results
to differ from these forward-looking statements may include, without
limitation, general economic
conditions; conditions in the markets in
which Wolters Kluwer is engaged; behavior of customers, suppliers,
and competitors; technological developments;
the implementation and
execution of new ICT systems or outsourcing; and legal,
regulatory rules affecting Wolters Kluwer's businesses, as well as
risks related to mergers, acquisitions, and divestments. In addition,
risks such as currency movements, interest rate
fluctuations, liquidity, and
credit risks could influence future
results. The foregoing list of factors should not be construed as
exhaustive. Wolters Kluwer disclaims any intention or obligation to
publicly update or revise any forward-looking statements, whether as
a result of new information, future events or otherwise.
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Source: Wolters Kluwer NV via Thomson Reuters ONE
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