HealthLeaders Media and Bank of America Merrill Lynch Begin Yearlong "Executive Insight" Project

HealthLeaders Media and Bank of America Merrill Lynch Begin Yearlong "Executive 
Insight" Project 
Debut Report Focuses on Changing Structures of Capital Finance, Finds
Healthcare Executives Closely Monitoring Healthcare Reform Laws and
Possible Federal Sequestration for Impact on Capital Investments 
DANVERS, MA -- (Marketwire) -- 02/14/13 --  HealthLeaders Media, a
division of HCPro, Inc., today announced the kickoff of a new
relationship with Bank of America Merrill Lynch in which the two
companies will collaborate on a series of research projects in 2013
designed to provide healthcare executives with insight into the
economics of their industry. 
"The four-part series will consist of quarterly 'buzz' surveys on
key industry topics, the publication of special Executive Insight
reports analyzing the results of the surveys, and executive
roundtable discussions with senior finance executives from Bank of
America Merrill Lynch and leading provider organizations," said
Matthew Cann, vice president of media and analytics at HealthLeaders
Media. "We are also launching a dedicated Executive Insight Center
microsite on (,
featuring an array of custom content and additional expert analysis." 
The first project, focused on the changing structures of capital
finance, made its debut this week. The buzz survey conducted as part
of the project found that while the bond market is still, by a slim
margin, the most popular funding source preferred by healthcare
executives, only one out of three survey respondents intends to use
bonds as a primary source of capital in the next two to three years.
In fact, 44% don't intend to tap bonds at all (climbing to 50% among
C-level executives), while roughly 30% intend to rely on investment
income as a primary source of funding for capital projects. 
"The results of our proprietary survey of U.S. healthcare executives
show that healthcare reform and the threat of sequestration of
federal funding remain significant drivers of capital investment as
providers prepare for their impact," said John Hesselmann,
Specialized Industries executive at Bank of America Merrill Lynch.
Part of the company's Global Commercial Banking business, Specialized
Industries provides healthcare clients with su
ch solutions as core
credit and treasury management, and also helps provide leasing,
retirement capabilities and other capital-raising products. 
Hesselmann noted that survey respondents by an overwhelming margin
said changes to healthcare reform laws were the biggest drivers of
capital investments, with 65% saying they are major influence and
another 23% citing them as a minor influence. 
The buzz survey also found that healthcare organizations are
prioritizing by investing more in information systems and IT
infrastructure, while cutting back in some cases on things like new
facilities. Regardless of which specific areas are receiving the
greatest allocations, the survey found that nearly all healthcare
organizations are making some level of capital commitments, with just
6% of surveyed executives planning no capital investment at all in
the next 12-18 months. 
"We are primarily investing in three areas: health information
technology; facility upgrades; and mergers, acquisitions, and other
partnerships," said Robert S. Shapiro, executive vice president and
CFO at North Shore-Long Island Jewish Health System in Manhasset,
N.Y. "We'd be doing these even if there were no major changes coming
in how care is delivered and paid for, except that we are putting
more emphasis on acquisitions." 
The second research project in the collaboration between
HealthLeaders Media and Bank of America Merrill Lynch is scheduled
for an April launch and will focus on capital finance and industry
HealthLeaders Media
 HealthLeaders Media, a division of HCPro, Inc.,
is a leading multi-platform media company dedicated to meeting the
business information needs of healthcare executives and
professionals. As an integrated media company, HealthLeaders Media
includes HealthLeaders magazine,, the
HealthLeaders Media Intelligence Unit, HealthLeaders Media Rounds
events, HealthLeaders Media Breakthroughs reports, and California
HealthFax. All these platforms may be found online at 
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Amy Wieman
781-639-1872, Ext. 3351 
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