HealthLeaders Media and Bank of America Merrill Lynch Begin Yearlong "Executive Insight" Project

HealthLeaders Media and Bank of America Merrill Lynch Begin Yearlong "Executive 
Insight" Project 
Debut Report Focuses on Changing Structures of Capital Finance, Finds
Healthcare Executives Closely Monitoring Healthcare Reform Laws and
Possible Federal Sequestration for Impact on Capital Investments 
DANVERS, MA -- (Marketwire) -- 02/14/13 --  HealthLeaders Media, a
division of HCPro, Inc., today announced the kickoff of a new
relationship with Bank of America Merrill Lynch in which the two
companies will collaborate on a series of research projects in 2013
designed to provide healthcare executives with insight into the
economics of their industry. 
"The four-part series will consist of quarterly 'buzz' surveys on
key industry topics, the publication of special Executive Insight
reports analyzing the results of the surveys, and executive
roundtable discussions with senior finance executives from Bank of
America Merrill Lynch and leading provider organizations," said
Matthew Cann, vice president of media and analytics at HealthLeaders
Media. "We are also launching a dedicated Executive Insight Center
microsite on HealthLeadersMedia.com (www.healthleadersmedia.com/eic),
featuring an array of custom content and additional expert analysis." 
The first project, focused on the changing structures of capital
finance, made its debut this week. The buzz survey conducted as part
of the project found that while the bond market is still, by a slim
margin, the most popular funding source preferred by healthcare
executives, only one out of three survey respondents intends to use
bonds as a primary source of capital in the next two to three years.
In fact, 44% don't intend to tap bonds at all (climbing to 50% among
C-level executives), while roughly 30% intend to rely on investment
income as a primary source of funding for capital projects. 
"The results of our proprietary survey of U.S. healthcare executives
show that healthcare reform and the threat of sequestration of
federal funding remain significant drivers of capital investment as
providers prepare for their impact," said John Hesselmann,
Specialized Industries executive at Bank of America Merrill Lynch.
Part of the company's Global Commercial Banking business, Specialized
Industries provides healthcare clients with su
ch solutions as core
credit and treasury management, and also helps provide leasing,
retirement capabilities and other capital-raising products. 
Hesselmann noted that survey respondents by an overwhelming margin
said changes to healthcare reform laws were the biggest drivers of
capital investments, with 65% saying they are major influence and
another 23% citing them as a minor influence. 
The buzz survey also found that healthcare organizations are
prioritizing by investing more in information systems and IT
infrastructure, while cutting back in some cases on things like new
facilities. Regardless of which specific areas are receiving the
greatest allocations, the survey found that nearly all healthcare
organizations are making some level of capital commitments, with just
6% of surveyed executives planning no capital investment at all in
the next 12-18 months. 
"We are primarily investing in three areas: health information
technology; facility upgrades; and mergers, acquisitions, and other
partnerships," said Robert S. Shapiro, executive vice president and
CFO at North Shore-Long Island Jewish Health System in Manhasset,
N.Y. "We'd be doing these even if there were no major changes coming
in how care is delivered and paid for, except that we are putting
more emphasis on acquisitions." 
The second research project in the collaboration between
HealthLeaders Media and Bank of America Merrill Lynch is scheduled
for an April launch and will focus on capital finance and industry
consolidation. 
HealthLeaders Media
 HealthLeaders Media, a division of HCPro, Inc.,
is a leading multi-platform media company dedicated to meeting the
business information needs of healthcare executives and
professionals. As an integrated media company, HealthLeaders Media
includes HealthLeaders magazine, HealthLeadersMedia.com, the
HealthLeaders Media Intelligence Unit, HealthLeaders Media Rounds
events, HealthLeaders Media Breakthroughs reports, and California
HealthFax. All these platforms may be found online at
www.healthleadersmedia.com. 
Bank of America 
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small- and middle-market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 53 million consumer and small business
relationships with approximately 5,500 retail banking offices and
approximately 16,300 ATMs and award-winning online banking with 30
million active users. Bank of America is among the world's leading
wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals
around the world. Bank of America offers industry-leading support to
approximately 3 million small business owners through a suite of
innovative, easy-to-use online products and services. The company
serves clients through operations in more than 40 countries. Bank of
America Corporation stock (NYSE: BAC) is a component of the Dow Jones
Industrial Average and is listed on the New York Stock Exchange. 
Bank of America Merrill Lynch is the marketing name for the global
banking and global markets businesses of Bank of America Corporation.
Lending, derivatives, and other commercial banking activities are
performed globally by banking affiliates of Bank of America
Corporation, including Bank of America, N.A., member FDIC.
Securities, strategic advisory, and other investment banking
activities are performed globally by investment banking affiliates of
Bank of America Corporation ("Investment Banking Affiliates"),
including, in the United States, Merrill Lynch, Pierce, Fenner &
Smith Incorporated, which is a registered broker-dealer and a member
of FINRA and SIPC, and, in other jurisdictions, locally registered
entities. Investment products offered by Investment Banking
Affiliates: Are Not FDIC Insured * May Lose Value * Are Not Bank
Guaranteed.  
For more Bank of America news, visit the Bank of America newsroom. 
www.bankofamerica.com 
Contact:
Amy Wieman
HCPro
781-639-1872, Ext. 3351 
awieman@hcpro.com 
 
 
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