Westin Hotels Makes Debut in Birmingham, Alabama

  Westin Hotels Makes Debut in Birmingham, Alabama

The Westin Birmingham is the Second Starwood Property to open in the Heart of
            the City’s Central Business and Entertainment District

Business Wire

STAMFORD, Conn. -- February 14, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it
has introduced its Westin brand to the heart of Birmingham, Alabama. The
Westin Birmingham boasts an ideal location as the anchor of Uptown, the
Birmingham Jefferson Convention Complex’s all-new entertainment district. The
Westin Birmingham joins Sheraton Birmingham Hotel as Starwood’s second
property at the BJCC.

“We are proud to welcome The Westin Birmingham to the Birmingham Jefferson
Convention Complex as part of our aggressive revitalization and expansion of
the city’s new Uptown district,” said Birmingham Mayor William Bell.
“Starwood’s world-class brands will drive even more business and leisure
travelers to Birmingham’s new center for commerce and entertainment.”

The opening of The Westin Birmingham is part of the continued expansion of the
Birmingham Jefferson Convention Complex, the city’s leading sports,
entertainment and convention center. The Westin Birmingham is adjacent to the
new restaurants and nightlife venues in Uptown, as well as the sports arena
and two performing arts theaters within the complex. The hotel is also close
to numerous corporate offices, the Alabama Sports Hall of Fame, the University
of Alabama-Birmingham and Birmingham-Shuttlesworth International Airport

“We are thrilled to partner with the city of Birmingham and Jefferson County
to open yet another Starwood property in the heart of Birmingham, solidifying
our leadership position in this dynamic market,” said Serge Rivera,
Co-President of the Americas for Starwood Hotels & Resorts Worldwide, Inc. “On
track to open its 200^th hotel in 2013, Westin is one of the most sought-after
brands for new, upscale lifestyle developments in key markets across the

The Westin Birmingham features 294 luxurious rooms, state-of-the-art meeting
facilities and the full suite of Westin signature amenities and services. The
newly constructed hotel is an ideal venue for weddings, social galas and
business functions, providing 7,000 square feet of meeting and banquet
facilities equipped with the latest in meeting technology, plus an additional
2,500 square feet of pre-function space. Additional facilities include a
full-service restaurant, a WestinWORKOUT® Gym and an outdoor pool.

The sensory-rich environment at Westin offers a respite from the rigors of
travel and sets a welcoming tone. The Westin brand’s innovative programs and
instinctive service transform every aspect of a guest’s stay into a
revitalizing experience. All guestrooms and suites at The Westin Birmingham
feature the world-renowned Westin Heavenly^® Bed – an oasis of lush sheets,
down and a patented pillow-top mattress, which cradles and contours to the
body for truly restorative sleep. Guests will revive in the Heavenly^® Bath
enhanced with the brand’s Heavenly^® Shower, Heavenly^® Robe and White Tea
Aloe bath amenities, in-room and high-speed Internet access. The hotel also
offers the Westin brand’s signature SuperFoodsRX^® menu, which includes
nutrient-rich and delicious options to tempt every palate.

“The Westin Birmingham not only adds a new and exciting hotel brand to the
BJCC, it also adds an additional 294 rooms, allowing the complex to approach
and recruit larger convention and meetings,” said Tad Snider, Executive
Director of the BJCC. “The brand’s distinctive wellness positioning will
resonate well with meeting planners and attendees as well as business and
leisure travelers.”

Westin Hotels & Resorts, like all brands within Starwood’s robust portfolio,
is proud to offer the Starwood Preferred Guest® program, which made headlines
when it launched in 1999 with a breakthrough policy of no blackout dates on
Free Night Awards. SPG® offers members the ability to redeem awards at more
resorts, more luxury properties, more European hotels and more golf properties
than any other hotel program.

For more information on Westin Hotels & Resorts, please visit www.westin.com,
Facebook or follow Westin on Twitter.

About Birmingham Jefferson Civic Center Authority

The Birmingham-Jefferson Convention Complex is Alabama’s foremost convention,
meeting and entertainment center. It is home to two exhibition halls offering
generous space for trade shows and exhibitions, three entertainment venues
including the state’s largest Arena and Concert Hall and Alabama’s largest
hotel in the 757-room Sheraton Birmingham. The opening of The Westin
Birmingham Hotel will be followed by the opening of an adjacent entertainment
district in 2013. The Complex is centrally located in downtown Birmingham just
minutes from the Birmingham Shuttlesworth International Airport with easy
access from the region’s three major Interstate corridors.

About Westin Hotels & Resorts

Westin Hotels & Resorts offers innovative programs that transform every aspect
of a stay into a revitalizing experience. All Westin signature services – like
the Heavenly Bed, delicious SuperFoodsRX® and WestinWorkout® studio – have
been designed with the guests’ well-being in mind. Westin hotels,  with more
than 186 hotels and resorts in nearly 40 countries and territories, is owned
by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels &
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in
the world with 1,134 properties in nearly 100 countries and 154,000 employees
at its owned and managed properties. Starwood is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the following
internationally renowned brands: St. Regis^®, The Luxury Collection^®, W^®,
Westin^®, Le Méridien^®, Sheraton^®, Four Points^® by Sheraton, Aloft^®, and
Element^SM. The Company boasts one of the industry’s leading loyalty programs,
Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points
for room stays, room upgrades and flights, with no blackout dates. Starwood
also owns Starwood Vacation Ownership, Inc., a premier provider of world-class
vacation experiences through villa-style resorts and privileged access to
Starwood brands. For more information, please visit www.westin.com.


Starwood Hotels & Resorts
Nadeen Ayala, 203-351-2542