Exclusive Award Season Coverage Catapults E! to New Ratings Records in January
- LIVE FROM THE RED CARPET ratings up in all the demos in January -
- Overall, E! reached more than 7.1 million viewers in January 2013 -
- E! continues to capture the stars from every angle with COUNTDOWN TO THE RED
CARPET: THE 2013 ACADEMY AWARDS and LIVE FROM THE RED CARPET: THE 2013 ACADEMY
AWARDS on Sunday, Feb. 24 -
To tweet this release: http://bit.ly/VXreTG
TORONTO, Feb. 14, 2013 /CNW/ - E! reigns with red carpet coverage this season,
breaking previous ratings records as January 2013 became the network's
most-watched month ever. With E!'s signature style providing live coverage of
red carpet arrivals, pre-show details, post-show recaps, and all of the
fashion in between, E! reached more than 7.1 million viewers in January. E!
also set records with the key demos A25-54 and A18-49, both of which were up
5% compared to the previous record month.
**Media Note** E! photography is available online at BellMediaPR.ca/E!
E!'s award season coverage to date has been a big hit with viewers as LIVE
FROM THE RED CARPET: THE 2013 GOLDEN GLOBE AWARDS won its timeslot on Jan. 13
across all non-sports specialty channels among A25-54, A18-49, and all key
female demos, averaging 298,300 total viewers. LIVE FROM THE RED CARPET: THE
2013 GOLDEN GLOBE AWARDSreached 980,000 Canadians, while more than 1.2
million unique viewers watched some or all of E!'s four-hour, GOLDEN
GLOBES(®) coverage. Year-over-year, audiences for E!'sLIVE FROM THE RED
CARPET: THE 2013 GOLDEN GLOBE AWARDSwere up 35% among total viewers, 52%
among A18-49, and 49% among A25-54, making it E!'s #1 most-watched telecast of
the 2012/2013 broadcast year, and the #5 most-watched telecast of all-time on
E!. As well,LIVE FROM THE RED CARPET: THE 2013 GOLDEN GLOBE AWARDSranked
as the most-watched non-sports specialty program of the day among female
viewers aged 18-49 and 25-54.
Additionally, LIVE FROM THE RED CARPET: THE 2013 SAG AWARDS on Jan. 27 was up
24% compared to last year, garnering 175,600 total viewers from 6 - 8 p.m.
Then, last weekend's LIVE FROM THE RED CARPET: THE 2013 GRAMMY AWARDS became
E!'s #5 most-watched broadcast of the 2012/2013 broadcast year among total
viewers, making E! the most-watched non-sports Canadian specialty channel in
the 6 - 8 p.m. ET timeslot among F18-34 viewers.
Also in January, KOURTNEY & KIM TAKE MIAMIbroke records when the Jan. 27
episode became the most-watched episode in the series history with all the key
demos. Garnering 197,600 total viewers, E! ranked #1 in the 9 - 10 p.m. ET
timeslot across all specialty networks among its key F18-34 demo, and ranked
#1 non-sports among A18-34. Overall, the episode attracted 408,000 unique
Red carpet season continues next weekend with COUNTDOWN TO THE RED CARPET: THE
2013 ACADEMY AWARDS and LIVE FROM THE RED CARPET: THE 2013 ACADEMY AWARDS on
Sunday, Feb. 24 beginning at 1:30 p.m. ET, exclusively on E!.
SOCIAL MEDIA LINKS: @EOnlineCanada @EOnlineCanadaPR
E! is television's top global destination for all things pop culture. The
network is currently available to 6.5 million cable and satellite subscribers
across Canada. E! content is available any time and anywhere, including
eonline.ca, @EOnlineCanada, Facebook and other emerging platforms.The pulse
of pop culture, E! features a variety of programming including hit reality
series, fascinating profiles of the world's biggest stars, up-to-the-minute
entertainment news, witty talk series, and the best live red carpet coverage
from Canada and around the world. E! is a division of Bell Media, which is
owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.
Source: BBM Canada
Laura Catania, Entertainment Specialties, Bell Media, 416.384.3173
firstname.lastname@example.org Amanda Rinaldo, Entertainment Specialties, Bell
Media, 416.384.5325 email@example.com
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