7 Outstanding Finance Homepages Unveiled in New Optimization eBook

7 Outstanding Finance Homepages Unveiled in New Optimization eBook 
Maxymiser Reveals New Best Practice eBook Series Dedicated to
Financial Services 
NEW YORK, NY -- (Marketwire) -- 02/13/13 --  Maxymiser, the global
expert in testing, personalization and cross channel optimization for
online businesses, announced today the release of a new eBook series
dedicated to online financial services called: "Four Essentials of a
Winning Homepage: Best Practices in Finance Website Testing and
Optimization." The company reviewed hundreds of finance sites to
identify the industry's top players and has released its findings as
a four-part series. The eBook offers finance marketers tried and true
methods of homepage optimization strategies as seen by today's
leading finance sites.  
The 7 best homepages were awarded to Bank of America, Chase, Fannie
Mae, HSBC, Liberty Mutual, M&T Bank, and PNC, as these websites are
providing intuitive navigation, streamlined logins, and targeted
calls-to-action. The eBook reviews crucial homepage components such
as logins, navigation for business and personal accounts and search
functionality, to help financial services companies provide better
online customer experiences. 
"It's no longer enough for finance companies to boast having a secure
site. The customer experience has to be top-notch: engaging, easy to
use and loyalty driving," explains Paul Dunay, Vice President of
Marketing at Maxymiser. "With such little product differentiation,
financial services must capitalize on testing and personalization to
gain loyal customers. This eBook is a great first step to achieving
that." 
"Four Essentials to a Winning Homepage" is available for free
download on Maxymiser's website. 
About Maxymiser
 Maxymiser enables any online business to turn every
interaction into an experience with our cloud-based testing,
personalization and cross channel optimization solutions. Maxymiser
serves billions of individual experiences across every digital
channel that dramatically improves conversion rates and revenue based
on real-time data. Combined with a team of industry experts,
Maxymiser's Customer Experience suite quickly delivers measureable
results to every client with multivariate testing, segmentation,
behavioral targeting and product recomme
ndations for web, mobile,
social and email. Maxymiser provides unique experiences for the
world's most iconic brands, including Alaska Airlines, Harry & David,
LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in
2006, Maxymiser has offices in New York, London, San Francisco,
Edinburgh and Dusseldorf, as well as a global network of marketing
and technology partners. 
Contact:
Mark Ballard
Channel V Media
212.680.0179
mark@channelvmedia.com 
 
 
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