Bunchball Gamifies Tweets With Its New Nitro Connector for Twitter
Bunchball's Gamification Engine Adds a Built-In Link to Twitter; Now
Companies Can Motivate Users to Post Tweets That Support Brands and
REDWOOD CITY, CA -- (Marketwire) -- 02/13/13 --
Core News Facts:
-- Bunchball, the pioneer and market leader in gamification, today
announced plans to release a built-in connector to Twitter for its
popular Nitro(TM) gamification engine and its Integrated Nitro
-- Nitro(TM) Connector for Twitter is the latest addition to the
catalog of Bunchball's Nitro(TM) Connectors, which empowers
enterprises to seamlessly connect engaging and inspiring gamification
programs to enterprise applications and social networking tools. Nitro
Connector for Twitter gives Bunchball customers a simple and effective
way to motivate site visitors, consumers, and employees to post tweets
that support their brands and campaigns.
-- With Nitro Connector for Twitter, companies can define and track
specific phrases and hashtags that relate to their products,
services or industries and detect when users include those words
in their tweets. This enables companies to automatically reward
these users for their social media activity, using their Nitro
-- Nitro Connector for Twitter gives companies a new way to build
awareness or trigger customer activity by leveraging the power of
personal recommendations and mentions.
-- Twitter's more than 200 million active users are a motivated
bunch: 79 percent follow brands to get access to exclusive
-- Bunchball's Nitro Connector for Twitter enhances the gamification
initiatives of both consumer-facing and enterprise customers.
-- For those targeting consumers, Nitro Connector for Twitter
supports viral marketing promotions by rewarding frequent posters
with discounts or exclusive content.
-- For enterprises, Nitro Connector for Twitter is instrumental in
encouraging employees and partners to tweet more frequently about
the company, its latest news and upcoming events, or about
important trends associated with the company's business.
-- Once activated, the connector appears in the Nitro or Integrated
Solution interface and seamlessly integrates within the existing
gamification user experience.
-- Bunchball's Nitro Connector for Twitter is generally available today
as an optional add-on to Bunchball's Nitro, Nitro for Salesforce,
Nitro for Jive, and Nitro for IBM Connections products.
Attributable to Sydney Sloan, Sr. Director of Marketing at Jive
"Jive transforms the way people work and our great customers
are very enthusiastic about the value it delivers in their
organization," said Sydney Sloan, senior director of customer and
social marketing at Jive Software. "Bunchball's Nitro Connector for
Twitter helped our customers share their excitement for Jive and
their attendance of JiveWorld12, the industry's first and largest
social business event."
Attributable to Rajat Paharia, founder and CPO, Bunchball
"Bunchball's Nitro Connector for Twitter is a great example of the
value that our Nitro Connectors bring to customers. You can easily
and quickly extend your gamification initiatives to include tweets
containing the hashtags or phrases you care about most, at the moment
that you care about them. With Nitro Connector for Twitter, we're
helping customers drive the behaviors that drive their business."
Bunchball is the market leader and visionary in
gamification. Powering the Engaged Enterprise, Bunchball enables
organizations to improve business performance throughout their
ecosystem by creating highly active and loyal customers, employees,
and partners. Bunchball's comprehensive suite of innovative
cloud-based solutions empowers companies to engage and motivate,
leading to improved employee productivity, customer loyalty and ROI.
Bunchball's world-class customers include Adobe, HP, Cisco, Warner
Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley,
Bunchball's investors include Granite Ventures, Triangle Peak
Partners, Northport Investments, and Correlation Ventures. For more
information, visit www.bunchball.com, our blog at
www.gamification.com, or follow @bunchball.
Inner Circle Labs
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