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Evolution Fresh™ Cold-Pressed Juice Arrives in Starbucks® Stores on the East Coast



  Evolution Fresh™ Cold-Pressed Juice Arrives in Starbucks® Stores on the East
  Coast

  Distribution to New York City and Boston Expands Market Share in the $3.4
              Billion Super-Premium Cold-Pressed Juice Category

Business Wire

SEATTLE -- February 13, 2013

Beginning today, customers on the East Coast can now taste Evolution Fresh’s
high-quality, wholesome, delicious and nutritious cold-pressed juice at select
Starbucks® stores. Fourteen months after Starbucks (NASDAQ:SBUX) acquisition
of Evolution Fresh, the expanded distribution to New York City and Boston
increases the availability of Evolution Fresh juices to nearly 4,000 locations
nationwide. This expansion to Starbucks stores on the East Coast furthers
growth plans to be in approximately 8,000 Starbucks and grocery locations by
the end of the year, and lead the development of the $3.4 billion
super-premium cold-pressed juice category.

Evolution Fresh(TM) cold-pressed juice now available at Starbucks(R) Stores on
the East Coast, expan ...

Evolution Fresh(TM) cold-pressed juice now available at Starbucks(R) Stores on
the East Coast, expanding market share in the $3.4 billion Super-Premium
Cold-Pressed Juice category (Photo: Business Wire)

At Starbucks stores in New York City this week, and next week in Boston,
Evolution Fresh™ bottled juices will be available in six flavorful fruit and
vegetable juices, including its most popular juice, Sweet Greens and Lemon.
Pricing starts at $3.95 (U.S.).

“Since the introduction of Evolution Fresh juice, customer feedback has been
extremely positive and we’ve seen significant repeat purchases as a result of
these squeezed fresh, incredible tasting juices,” said Cliff Burrows,
president, Americas. “We are excited to offer Evolution Fresh in New York and
Boston as we expand from the West Coast. This is a significant step in our
efforts to harness strong customer interest and create broad availability
throughout the U.S.”

To kick off the expansion, Starbucks will host in-store sampling events at
select Starbucks® stores in New York City, Feb. 14-16 and Feb. 21-23 (times
will vary). Customers are encouraged to stop in and taste a free 2 oz. sample
of Evolution Fresh™ juice.

“More and more customers are making Evolution Fresh™ bottled fruit and
vegetable juices part of their day,” said Jeff Hansberry, president, Channel
Development. “Evolution Fresh™ cold-pressed juices, which are fresh-pressed
and never heated, give customers the accessible convenience of juice from 1-2
pounds of fresh-pressed fruits and/or vegetables in each bottle.”

New Juicery Significantly Increases Capabilities

As announced in June, Evolution Fresh will expand availability of cold-pressed
juice with a state-of-the-art juicery in Southern California later this year
that will significantly increase its innovation, production and distribution
capacity. The new juicery will complete the distribution of Evolution Fresh™
products on the West Coast and support a continued eastward expansion.

“We are excited to bring the fresh-picked taste and nutritional benefits of
fresh-pressed fruits and vegetables to our customers on the East Coast, and
it’s just the beginning,” said Hansberry. “Evolution Fresh™ will arrive in
your city, soon.”

About Evolution Fresh, Inc.

Evolution Fresh offers juices and natural foods that provide high-quality,
wholesome, delicious and accessible nutrition to consumers. Acquired by
Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh is one of the few major juice
companies in the U.S. using high pressure processing (HPP) to safely deliver
more of the flavors, vitamins and nutrients of raw fruits and vegetables.
Evolution Fresh offers an extensive portfolio of bottled juices, available in
grocery retailers and select Starbucks® stores on the West and East Coast, and
at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek
to make incredible nutrition widely accessible. To learn more about Evolution
Fresh, please visit us online at: www.evolutionfresh.com or through our social
media channel https://www.facebook.com/EvolutionFresh.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130213005360/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50562694&lang=en

Contact:

Evolution Fresh
Marianne Duong, 206-318-7100
press@evolutionfresh.com
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