Siemens Puts Big Stake in Data Center Market with Revolutionary New DCIM Product

  Siemens Puts Big Stake in Data Center Market with Revolutionary New DCIM

   New business focus on data center products, solutions and services will
    utilize the best of Siemens’ proven Building Automation, Fire Safety,
   Security, Power Distribution and Product Lifecycle Management expertise

Business Wire

BUFFALO GROVE, Ill. -- February 13, 2013

Siemens announces the launch of a new Data Center Infrastructure Management
(DCIM) Solution, Datacenter Clarity LC™, which bridges the gap between IT and
facility management, allowing for smarter decision making and optimized
efficiencies using proven technologies.

This  exciting solution is Siemens’ first offering in the DCIM space and an
important milestone for its increased focus into the broader data center
arena. The growing need to efficiently house data in a secure, reliable and
resilient environment leverages Siemens’ core areas of expertise.

“Not many companies can match us when it comes to providing and integrating
all of the technologies and services needed for today’s data centers,” said
John Kovach, Siemens’ new Global Head of Data Centers. “We truly believe that
we are the only company that can provide such a broad foundation of proven

With Datacenter Clarity LC™, Siemens has merged two of its proven powerhouse
strengths: Siemens’ renowned integration and management capabilities across an
entire portfolio of technologies within an enterprise, and a complete data
center-specific software suite built upon Siemens Product Lifecycle Management
(PLM) software. The Siemens PLM software has more than seven million licensees
deployed globally, many in mission critical industries. For example, NASA used
the software to digitally design, simulate, analyze and assemble the entire
Mars Rover Curiosity, contributing to a successful landing on Mars this past

Datacenter Clarity LC™ was received very positively by attendees when recently
previewed at the 2012 Gartner Data Center Conference in December.

“While other companies are trying to piecemeal or patchwork disparate
platforms together, we’re able to come in with a complete, proven, scalable
platform based on proven technologies already being used in the field,”
explained Kovach. “And when you consider our global depth and expertise,
you’ll see that Siemens is one of the few companies with the technical
capability to successfully execute in any data center environment – almost
anywhere in the world.”

Datacenter Clarity LC™ provides:

  *IT/Building/Fire & Safety/Security Asset Lifecycle Management
  *Asset Visualization in HD4D – Visual Data Overlaid on 3D Virtual Data
    Center Model
  *Real-time Monitoring, Alarm and Event Notification
  *Capacity Planning
  *Workflow and Work Order Management
  *CFD Modeling and Analysis
  *Linking of IT, Mechanical and Electrical Assets
  *Scalable and Multi-site Support Platform
  *Mobility Management Applications

Datacenter Clarity LC™ is a trademark owned and licensed by Maya Heat Transfer
Technologies Ltd. Siemens has partnered with MAYA Heat Transfer Technologies,
an exclusive Siemens PLM Software & Technology partner, for more than 26

For more information, visit the Siemens Data Center Homepage.

About Siemens

Siemens Infrastructure & Cities Sector, with approximately 87,000 employees
worldwide, offers sustainable technologies for metropolitan areas and their
infrastructures. Its offerings include complete traffic and transportation
systems, intelligent logistics, efficient energy supply, environmentally
compatible building technologies, modernization of theway poweris
transmitted and distributed, and smart consumption of electricity. The sector
is comprised of the Rail Systems, Mobility and Logistics, Low and Medium
Voltage, Smart Grid and Building Technologies Divisions as well as Osram
Sylvania. For more information, visit


Betty Cho, 917-622-2413
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