Lonely Road Warrior? Not So Much. Four Points by Sheraton Survey Reveals the Social Habits of Business Travelers

  Lonely Road Warrior? Not So Much. Four Points by Sheraton Survey Reveals the
  Social Habits of Business Travelers

Business Wire

STAMFORD, Conn. -- February 13, 2013

Today’s business travelers are surprisingly social on the road, according to a
recent survey by Four Points by Sheraton, the “best for business” brand of
Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT). Aside from sleeping,
for instance, survey respondents indicated that enjoying the hotel bar or
restaurant with colleagues or business partners was their number one activity
during free time, outpacing time spent in the gym, spa, shopping or catching
up with local acquaintances. In addition, business travelers are good
networkers, with nearly two-thirds of those surveyed reporting that they have
kept in contact with someone they met on the plane or at the hotel while
traveling on the road. About that flight, though: business travelers draw the
line with their own colleagues, as more than 60% indicate that they would
prefer to fly alone rather than with a business associate.

These are among the results of a 2012 hotel business travel study commissioned
by Four Points that polled a total of 6,000 business travelers globally –
1,000 each from the United States, the United Kingdom, China, India, Germany
and Brazil. Four Points is growing rapidly across nearly 30 countries and
carefully monitors the needs and habits of business travelers. The first phase
of the survey, released in August, explored the use of mobile technology to
stay in touch while traveling, while the second phase focused on leisure

“Business travelers have a real need to connect on the road – both virtually
and in person,” said Brian McGuinness, Starwood’s senior vice president,
specialty select brands. “Our survey results reveal that road warriors are
social, preferring to network or to relax in the company of colleagues rather
than just enjoying solitary pursuits.” McGuinness continued, “Four Points
provides everything our guests need to be productive and comfortable on the
road and that includes creating opportunities to connect socially through
brand-wide programs like Best Brews ™, which invites guests to gather over a
great local craft beer when the work day ends.”

Among key survey findings:

  *During their waking hours, business travelers frequent the hotel
    restaurant or bar with colleagues more than other activities. Aside from
    sleeping, which, not surprisingly, is the activity that occupies the
    largest share of travelers’ time at a hotel, hanging out at the hotel bar
    or restaurant with colleagues or business partners is the top ranked
    activity on the road. The largest share of respondents (42.88%) named this
    activity, outpacing other pursuits such as going to the gym (38.97%) or
    spa (37.54%) or shopping (34.16%).
  *By a wide margin, business travelers confirm they stay in touch with
    contacts whom they’ve met on a flight or at a hotel. 64.42% of respondents
    indicated that they had stayed in touch with someone they had met on a
    plane or at a hotel while traveling, vs. 35.58% who said they had not.
  *Business travelers prefer separate flights. They may be happy to toss back
    a brew with a co-worker once they arrive at their hotel, but the majority
    of business travelers (61.13%) report that they would rather not share
    their flight with a colleague.

Differences by nationality:

  *Americans are the most frequent business travelers. American business
    travelers hit the road more often than their international counterparts,
    with more than a third (36.36%) reporting that they average more than 10
    trips per year for business. Conversely, Chinese travelers were the least
    likely to average more than 10 annual trips with only 7.07% of respondents
    at that level.
  *Chinese and Indian business travelers socialize more. Chinese business
    travelers are the most receptive to sharing a flight with a co-worker
    (49.5%), and a full 70% have stayed in touch with someone they met on the
    road. Indian road warriors are the most likely to hang out with colleagues
    at a bar or restaurant (61.05%) and the most likely to catch up with
    friends who live in town (52.63%).
  *Brazilians go it alone. At 31%, Brazilians are the least open to traveling
    with a colleague, with 53.62% reporting that they don’t want to have to
    worry about anyone else. They are also the least likely to hang out with
    colleagues at a bar or restaurant (30.93%).

About Four Points by Sheraton

Great Hotels. Great Rates: With over 160 Four Points by Sheraton hotels in
nearly 30 countries, travelers can find the timeless style and comfort they’re
looking for with genuine service and everything that matters most, all around
the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points
hotels can be found in big urban centers, by the airport, near the beach, and
in the suburbs. A recent $1 billion invested in renovations, conversions, and
new-build hotels has made the brand stronger than ever.

Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud
to offer the Starwood Preferred Guest® program, which offers a breakthrough
policy of no blackout dates on Free Night Awards. To learn more, visit
www.spg.com. Stay connected to Four Points on Facebook at

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit


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Middleton & Gendron Inc.
Shara Seigel, 212-284-9938
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