Bazaarvoice, Inc. Completes Integration of Longboard Media and Creates
Bazaarvoice Media Labs
AUSTIN, Texas, Feb. 13, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc.
(Nasdaq:BV), a leading social and e-commerce software company, today announced
that it has completed the integration of Longboard Media, which was acquired
in November 2012, into its Bazaarvoice Media business unit. Bazaarvoice also
announced the creation of Bazaarvoice Media Labs, a research and development
group focused on translating the company's audience reach, social content and
market data into new products and services that can help advertisers to better
target consumers and increase revenue through multiple online channels.
The expansion of Bazaarvoice Media strengthens the company's ability to
deliver a comprehensive set of products and services that bring highly
relevant branded media to consumers, whenever and wherever they shop online.
Bazaarvoice Media's advertising management network enables site publishers to
easily launch and manage on-site advertising campaigns that help brands
increase reach, awareness and relevancy in the digital shopping aisle.
Meanwhile, advertisers can target customers by behavior, product, location
and demographic through a broad shopping network that reaches an estimated 100
million active consumers through shopping comparison sites, mobile commerce
applications and online retailer sites.
"Successfully courting today's digitally savvy shoppers and turning them into
loyal, long-term patrons requires an understanding of what they want, when and
where they want it," said Jim Barkow, general manager, Bazaarvoice
Media."Advertising is being transformed to enable brands and retailers to not
only provide information that helps consumers make a more informed purchase
decision, but also to connect with them on all devices they use while
researching products online or shopping in-store."
To help brands become the shopper's companion throughout the consumer journey,
Bazaarvoice Media Labs will focus on creating products that can help
advertisers look beyond standard metrics such as impressions, clicks, and
interaction time.The group's research and development efforts will emphasize
solutions that enable advertisers to identify the right strategies to increase
campaign reach as well as provide the greatest positive impact on the
consumer's brand appreciation and intent to purchase.
"Understanding why consumers respond positively or negatively to
advertising—and how that results in brand engagement and a purchase
decision—is the missing link for many advertisers," said Donnovan Andrews,
vice president, Bazaarvoice Media Labs."We stand apart in our ability to
harness the voice of the customer, giving us unparalleled opportunity to
innovate and create advertising programs that provide enormous value to
consumers as well as brands."
Bazaarvoice, a leading social and e-commerce software company, assists clients
in bringing the voice of the customer to the center of business strategy.
With over 2,000 clients globally, including over half of the Internet Retailer
500, over 20 percent of the Fortune 500 and over one-third of the Fortune 100,
Bazaarvoice helps clients to leverage social data derived from online word of
mouth content to increase sales, acquire new customers, improve marketing
effectiveness, enhance consumer engagement across channels, increase success
of new product launches, improve existing products and services, effectively
scale customer support, decrease product returns and enable retailers to
launch and manage on-site advertising solutions and site monetization
strategies.This online word of mouth content can be syndicated across
Bazaarvoice's global network of client websites, shopper media sites and
mobile devices, making the user-generated content that digital consumers trust
accessible at multiple points of purchase.Headquartered in Austin, Texas,
Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San
Francisco, Stockholm and Sydney.For more information,
visitwww.bazaarvoice.com, read the blog atwww.bazaarvoice.com/blog, and
follow on Twitter atwww.twitter.com/bazaarvoice.
The Bazaarvoice logo is available at
CONTACT: Media Contact:
Brady PR on behalf of Bazaarvoice, Inc.
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