Bell Aliant sets a new GUINNESS WORLD RECORDS™ title in support of mental health

Bell Aliant sets a new GUINNESS WORLD RECORDS™ title in support of mental 

    --   1,072 simultaneous text messages sets a new record
    --  Contributes to the $4,813,313.30 raised across the country for
        Bell Let's Talk Day

HALIFAX, Feb. 13, 2013 /CNW/ - Bell Aliant customers, partners, employees, 
families and friends came together and have set a new GUINNESS WORLD RECORDS 
title for the Most people sending a text message simultaneously in support of 
mental health on Bell Let's Talk Day.

More than 1,072 people turned out at the Halifax Metro Centre, joined by CTV 
personality Seamus O'Regan. The previous record of 677, set on May 18, 2011, 
was held by Pine View High School students in Utah as part of a driving and 
texting awareness campaign.

"The show of support for mental health here yesterday was tremendous," said 
Dan McKeen, Senior Vice President, Customer Solutions. "Setting a new GUINNESS 
WORLD RECORDS title is not something you get to take part in every day, and 
the additional money raised and support provided to Canadians suffering with 
mental illness made everyone very proud - it was amazing to be a part of it."

Canadians talk about mental health like never before on Bell Let's Talk Day
Yesterday, across the country 9,266,266 calls, texts, tweets and Facebook 
shares were made across the country. At 5¢ each, Bell is donating a total of 
$4,813,313.30 to mental health programs.

In 2012, 8 million Canadians answered the call with more than 78 million text 
messages and long distance calls on Bell Let's Talk Day, resulting in over 
$3.9 million donated to mental health initiatives across the country.

The Bell Let's Talk mental health initiative is a multi-year, $50-million 
charitable program based on four action pillars: anti-stigma, care and access, 
research, and workplace best practices. With Bell Let's Talk Day as its 
anti-stigma centrepiece, the initiative is providing significant funding for 
leading mental health hospitals and grassroots organizations, driving new 
workplace initiatives across corporate Canada, and supporting new research.

Mental health is a focus of Bell Aliant's community program. Since 2011, Bell 
Aliant has given more than $1 million to support local programs that reduce 
stigma, and increase access to care, such as Dots NB; Laing House, NS; Health 
PEI and Eating Disorder Foundation of Newfoundland & Labrador.

About Bell Aliant
Bell Aliant (TSX: BA) is one of North America's largest regional 
communications providers and the first company in Canada to cover an entire 
city with fibre-to-the-home (FTTH) technology with its FibreOP™ services. 
Through its operating entities it serves customers in six Canadian provinces 
with innovative information, communication and technology services including 
voice, data, Internet, video and value-added business solutions. Bell Aliant's 
employees deliver the highest quality of customer service, choice and 

About Guinness World Records
Guinness World Records Limited ( is the global 
authority on record-breaking achievement. First published in 1955, the annual 
Guinness World Records book is one of the best-selling books of all time and 
currently sells more than 2.5 million copies in 22 languages and over 100 
countries. The Guinness World Records brand extends across a wide range of 
media, with global television audiences of 250 million annually, a website 
which attracts over 13 million visitors, and live events which have 
entertained and inspired more than 1.5 million people around the world. 
Guinness World Records Corporate, the commercial arm of Guinness World Records 
Limited, harnesses the power of record-breaking to create business solutions 
for companies around the globe.

The featured record has been supplied courtesy of Guinness World Records 

Isabelle Robinson Bell Aliant Corporate Affairs (877) 799-6299


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ST: New Brunswick

-0- Feb/13/2013 19:47 GMT

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