/R E P E A T -- Pick up some pizza, deliver some heart: Boston Pizza offers heart-shaped pizzas for charity/ Annual fundraiser expected to raise$580,000 MISSISSAUGA, ON, Feb. 5, 2013 /CNW/ - Boston Pizza offers Canadians the recipe to a perfect Valentine's Day this year with its annual heart-shaped pizza fundraiser. OnThursday, February 14exclusively,BostonPizza guests can enjoy a heart-shaped pizza in any of the restaurant's 340 locations, with one dollar from each sale going toward theBostonPizza Foundation in support of its national charity partners. "Heart-shaped pizzas are a perfect way for our guests to celebrate Valentine's Day with their family and friends," saysSteve Silverstone, Executive Vice President of Marketing atBostonPizza International. "Not only will our guests' Valentine's Day meal be delicious but by purchasing a heart-shaped pizza they'll be supporting numerous great causes." Heart-shaped pizzas are available in individual, small and medium sizes, on classic or multigrain dough. They can be ordered for dine-in, take-out or delivery in any ofBostonPizza's gourmet and create-your-own pizza varieties.Boston Pizza expects to make more than 50,000 heart-shaped pizzas onValentine's Daythis year. BostonPizza guests can also write a Valentine's message to someone special by purchasing a red-paper heart for a$2donation. Stores will post the hearts throughout the restaurant to literally fill the walls with love in the lead-up to this romantic holiday. Donations collected from the paper-heart sales will also go to theBostonPizza Foundation which raises funds for a variety of local, regional and national charities acrossCanada, including the Heart & Stroke Foundation ofCanada, Kids Help Phone and Juvenile Diabetes Research Foundation. "We thank Canadians for their support and generous donations over the past two decades," says Cheryl Treliving, Executive Director of the BostonPizza Foundation. "Our Valentine's Day promotion has helped us raise awareness and more than$4.6 millionto benefit numerous charities acrossCanada and we are committed to raising even more this year." This year, Boston Pizza is helping guests share the love online by offering shareable Valentine's Day e-gift cards. Guests can purchase a gift card at bostonpizza.com, make a donation to the Boston Pizza Foundation and even share their gift card with a friend through Facebook. AboutBostonPizza BostonPizza International Inc. is Canada's No. 1 casual dining brand with more than 340 restaurants inCanada. Annually,BostonPizza serves more than 40 million guests. The company has been recognized as one of Canada's 50 Best Managed Companies and was named one of Canada's 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008.BostonPizza International Inc. is located inRichmond, B.C., and has regional offices in Mississauga, Ont., and Laval, Que. For more information, visitwww.bostonpizza.com. About theBostonPizza Foundation TheBostonPizza Foundation raises funds for many charities acrossCanada, including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart and Stroke Foundation ofCanada. Since its inception in 1990, the BostonPizza Foundation has raised more than$12.1 millionthrough various fundraising initiatives, the money raised supports local, national, and global non-profit organizations, all of which directly improve the health and well-being of children and families. For more information, images or to arrange an interview with a local Boston Pizza franchisee, please contact: Perry Schwartz Director of Communications, Boston Pizza International 905-361-3616 email@example.com Kate Weersink High Road Communications 416-644-2241 firstname.lastname@example.org SOURCE: Boston Pizza International Inc. To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/February2013/13/c5130.html CO: Boston Pizza International Inc. ST: Ontario NI: FBR FOD RES -0- Feb/13/2013 13:00 GMT
/R E P E A T -- Pick up some pizza, deliver some heart: Boston Pizza offers heart-shaped pizzas for charity/
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