/R E P E A T -- Pick up some pizza, deliver some heart: Boston Pizza offers
heart-shaped pizzas for charity/
Annual fundraiser expected to raise$580,000
MISSISSAUGA, ON, Feb. 5, 2013 /CNW/ - Boston Pizza offers Canadians the recipe
to a perfect Valentine's Day this year with its annual heart-shaped pizza
fundraiser. OnThursday, February 14exclusively,BostonPizza guests can
enjoy a heart-shaped pizza in any of the restaurant's 340 locations, with one
dollar from each sale going toward theBostonPizza Foundation in support of
its national charity partners.
"Heart-shaped pizzas are a perfect way for our guests to celebrate Valentine's
Day with their family and friends," saysSteve Silverstone, Executive Vice
President of Marketing atBostonPizza International. "Not only will our
guests' Valentine's Day meal be delicious but by purchasing a heart-shaped
pizza they'll be supporting numerous great causes."
Heart-shaped pizzas are available in individual, small and medium sizes, on
classic or multigrain dough. They can be ordered for dine-in, take-out or
delivery in any ofBostonPizza's gourmet and create-your-own pizza
varieties.Boston Pizza expects to make more than 50,000 heart-shaped pizzas
onValentine's Daythis year.
BostonPizza guests can also write a Valentine's message to someone special
by purchasing a red-paper heart for a$2donation. Stores will post the
hearts throughout the restaurant to literally fill the walls with love in the
lead-up to this romantic holiday. Donations collected from the paper-heart
sales will also go to theBostonPizza Foundation which raises funds for a
variety of local, regional and national charities acrossCanada, including
the Heart & Stroke Foundation ofCanada, Kids Help Phone and Juvenile
Diabetes Research Foundation.
"We thank Canadians for their support and generous donations over the past two
decades," says Cheryl Treliving, Executive Director of the BostonPizza
Foundation. "Our Valentine's Day promotion has helped us raise awareness and
more than$4.6 millionto benefit numerous charities acrossCanada and we
are committed to raising even more this year."
This year, Boston Pizza is helping guests share the love online by offering
shareable Valentine's Day e-gift cards. Guests can purchase a gift card at
bostonpizza.com, make a donation to the Boston Pizza Foundation and even share
their gift card with a friend through Facebook.
BostonPizza International Inc. is Canada's No. 1 casual dining brand with
more than 340 restaurants inCanada. Annually,BostonPizza serves more
than 40 million guests. The company has been recognized as one of Canada's 50
Best Managed Companies and was named one of Canada's 10 Most Admired Corporate
Cultures by Waterstone Human Capital for 2007 and 2008.BostonPizza
International Inc. is located inRichmond, B.C., and has regional offices in
Mississauga, Ont., and Laval, Que. For more information,
About theBostonPizza Foundation
TheBostonPizza Foundation raises funds for many charities acrossCanada,
including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart
and Stroke Foundation ofCanada. Since its inception in 1990, the
BostonPizza Foundation has raised more than$12.1 millionthrough various
fundraising initiatives, the money raised supports local, national, and global
non-profit organizations, all of which directly improve the health and
well-being of children and families.
For more information, images or to arrange an interview with a local Boston
Pizza franchisee, please contact:
Perry Schwartz Director of Communications, Boston Pizza International
Kate Weersink High Road Communications 416-644-2241 firstname.lastname@example.org
SOURCE: Boston Pizza International Inc.
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-0- Feb/13/2013 13:00 GMT
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