American Express Shoots & Scores Fans Access to 2013 NBA All-Star Media Day with First-Ever Live Stream on NBA.com

  American Express Shoots & Scores Fans Access to 2013 NBA All-Star Media Day
  with First-Ever Live Stream on NBA.com

Basketball Fans Can Watch Live Interviews with All-Stars, Submit Questions on
                           Twitter via #AmexAllStar

Business Wire

NEW YORK -- February 13, 2013

For the first time, American Express, in partnership with NBA Digital, will
take basketball fans inside NBA All-Star Media Day offering unprecedented
digital and live stream access to the players they love. NBA All-Star Media
Day Streaming Live Courtesy of American Express from Houston, Texas can be
viewed at www.nba.com/amexallstar on February 15^th beginning at 1:30 PM ET /
12:30 PM CT.

The global live stream courtesy of American Express will mark the first time
fans will be able to watch the media availability online. In the days leading
up to NBA All-Star Media Day, fans can submit their questions via Twitter
using #AmexAllStar for an opportunity to hear their favorite NBA All-Star
provide answers live through NBA.com’s coverage of Media Day.

Offering a suite of exclusive digital and social media experiences, American
Express will provide basketball fans from around the world several innovative
ways to connect to NBA All-Star 2013 at www.nba.com/amexallstar, including:

  *Unlock Your All-Star Experience: Fans can visit www.nba.com/amexallstar to
    submit their questions and explore a range of interactive content from
    highlight videos to this year’s All-Star apparel.
  *Choose Your Cam: The audience can control their viewing experience
    throughout NBA All-Star Media Day by switching between four cameras, each
    featuring a different player taking questions live.
  *Chat Live: Fans can chat along with the live stream in real-time, reacting
    to player’s comments and joining the excitement leading into the 2013 NBA
    All-Star Game on Sunday.
  *Go Behind-the-Scenes: Explore behind-the-scenes photos from inside NBA
    All-Star Media Day and all the weekend’s events from the NBA’s Instagram
    account.
  *Gear Up Like the Pros: Browse relevant NBA apparel. American Express®
    Cardmembers who sync their eligible American Express Card with their
    Facebook, Foursquare or Twitter account at sync.americanexpress.com can
    unlock an exclusive offer to receive a one-time $10 statement credit when
    they use their synced American Express Card to make a purchase of $30 or
    more when shopping on www.NBAStore.com.
  *Media Day On-Demand: Relive NBA All-Star Media Day for the duration of NBA
    All-Star by visiting www.nba.com/allstar_interviews. The interview videos
    will be available until Sunday, February 17.

American Express will also be integrated into TNT Overtime, a live video
player offering a companion experience during TNT’s live coverage of NBA
All-Star. Fans will be able to access alternative camera angles, now available
in high definition, throughout TNT’s on-air presentation by visiting the TNT
Overtime platform at www.nba.com/tntovertime .

Special features include:

  *Live chat with NBA analysts using #AmexNBA
  *Social Volume graphs tracking key plays and each team’s social volume in
    real-time
  *Play back key plays during the game via in-game highlights
  *Track which players are on the court, along with in-depth statistics and
    the ability to compare game performance with a player’s season averages

NBA.com is part of the NBA Digital portfolio, also including NBA TV, NBA
Mobile and NBA League Pass, which is jointly managed by the NBA and Turner
Sports.

As the Official Credit Card Partner of the NBA, American Express provides
Cardmembers with exclusive experiences, behind-the-scenes access, tickets to
regular-season and playoff games, and access to premier NBA events such as NBA
All-Star, the NBA Draft and more.

   TUNE IN TO THE AMERICAN EXPRESS LIVE STREAM OF NBA ALL-STAR MEDIA DAY AT
                WWW.NBA.COM/AMEXALLSTAR ON FRIDAY, FEBRUARY 15

            EASTERN CONFERENCE ALL-STARS: 12:30 PM CT – 1:15 PM CT
            WESTERN CONFERENCE ALL-STARS: 1:15 PM CT – 2:00 PM CT

                                     ###

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success.Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express, twitter.com/americanexpress, and
youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card.

About NBA All-Star 2013

NBA All-Star 2013 in Houston will bring together some of the most talented and
passionate players in the league's history for a global celebration of the
game. The 62nd NBA All-Star Game, which will take place on Sunday, Feb. 17 at
Toyota Center, will reach fans in 215 countries and territories in 47
languages. TNT will televise the All-Star Game for an 11th consecutive year,
marking Turner Sports' 29th year of All-Star coverage. State Farm All-Star
Saturday Night will feature Sears Shooting Stars, Taco Bell Skills Challenge,
Foot Locker Three-Point Contest, and Sprite Slam Dunk. Other events at NBA
All-Star 2013 will include the BBVA Rising Stars Challenge, NBA Development
League All-Star Game, Sprint NBA All-Star Celebrity Game, and NBA All-Star Jam
Session. Houston also hosted NBA All-Star in 2006 and 1989.

About NBA Digital

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets
jointly managed by the NBA and Turner Sports. The robust offering includes NBA
TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile,
NBADLEAGUE.com and WNBA.com.

Contact:

PMK-BNC
Heter Myers, 212-373-6111
heter.myers@pmkbnc.com
or
American Express
Ashley Tufts, 212-640-3193
ashley.tufts@aexp.com