Franklin Templeton Encourages Canadians to "Take Stock" of How Emotions Interfere with Investment Decisions

Franklin Templeton Encourages Canadians to "Take Stock" of How Emotions 
Interfere with Investment Decisions 
TORONTO, Feb. 13, 2013 /CNW/ - When the pullback of the stock markets happened 
in 2008, many investors let emotions overtake their investment plans. 
Behavioural economics sheds light on why negative events seem to have a 
profound and lasting ability to derail investors' longstanding, rational plans. 
Franklin Templeton's Time to Take Stock(TM) examines the current situation 
facing investors and the human behaviours that impact investment decisions. It 
explores important facts investors may be missing regarding more recent 
positive market developments around the world, and provides straightforward 
strategies to help investors reposition their portfolios with an appropriate 
allocation to Canadian and global equities and fixed income. 
According to Franklin Templeton's recent Canada investor survey hosted on the 
Angus Reid Forum, a third (34 per cent) of Canadian investors acknowledge that 
they take an emotional approach to investing and another quarter (26 per cent) 
are unsure of whether they do or not. 
"Canadians are still looking at equities through 'bear market glasses'. The 
dramatic market drop of 2008 continues to stand out in investors' minds, even 
as the market has climbed back up," said Ronice Barlow, head of strategic 
planning & business development - Canada, Franklin Templeton Investments Corp. 
"Many investors who instinctually moved money out of equities into 
traditionally 'safe' investments a few years ago are finding that many of 
these strategies have been offering a marginal or negative real return because 
interest rates are so low." 
In fact, when Canadian investors were asked if they currently view fixed 
income assets (including bonds and bond mutual funds) as a "safe haven" for 
their money, 61 per cent indicated that they do, according to the January 
2013Canada investor survey. Also, over a third (35 per cent) believe that 
fixed income assets offer the best returns in today's markets. These views on 
fixed income may be keeping many investors on the equity market sidelines, and 
further from their long-term financial goals, in a period where the S&P/TSX 
Composite index has risen about 68 per cent since the market bottom in March 
Time to Take Stock explores three behavioural finance concepts as a window 
into why investors hold the beliefs and make the decisions they do: 

    --  Availability Bias - Decision-making is greatly influenced by
        what is personally most relevant, recent or dramatic. For
        investors, this can mean that the unprecedented events of the
        2008 financial crisis have left a stronger impression than the
        68 per cent gain in the S&P/TSX Composite index since the
        market bottom.*
    --  Loss Aversion - The pain of loss is generally much stronger
        than the reward felt from a gain. The desire to avoid market
        losses has driven many investors to move their money out of
        stocks into low-yielding cash equivalents such as money market
        instruments or Guaranteed Investment Certificates (GICs).
    --  Herding - An innate tendency to follow the crowd makes it easy
        for investors to get caught up in "what everyone else is
        doing." This can cause investors to lose sight of their
        long-term goals and pull their money out of equities at the
        wrong time or sit on the sidelines in cash while the market
        rises. More than half of Canadians surveyed (59 per cent)
        report that they don't pay attention to what others are doing
        when investing, yet the exodus from the equity markets paints a
        different picture.

"We encourage investors to meet with their financial advisor to figure out 
their long-term objectives and risk tolerance. An advisor can help them remove 
the emotion from their investment decisions and position their portfolio to 
meet their future goals," added Ms. Barlow.

Time to Take Stock(TM) is the latest in Franklin Templeton's series of thought 
leadership pieces that demonstrates why equities are a critical component for 
investors' long-term success. Investors can find more information on

About Franklin Templeton Investments
Franklin Resources, Inc. (NYSE: BEN) is a global investment management 
organization operating as Franklin Templeton Investments. Franklin Templeton 
Investments provides global and domestic investment management solutions 
managed by its Franklin, Templeton, Mutual Series, Bissett, Fiduciary Trust, 
Darby, Balanced Equity Management and K2 investment teams. The San Mateo, 
CA-based company has more than 65 years of investment experience and over 
US$809 billion (over C$807 billion) in assets under management as of January 
31, 2013.

Franklin Templeton Investments Corp. has more than 600 employees providing 
services to more than one million unitholder accounts and more than 200 
pension funds, foundations and other institutional investors. Additional 
information on Franklin Templeton Investments Corp. can be found at

About the survey
On January 15 and 16, 2013, an online survey was conducted among 946 randomly 
selected Canadian adults who currently invest in stocks, bonds or mutual 
funds, or have done so in the past five years, and who are Angus Reid Forum 
panelists. The margin of error which measures sampling variability is +/- 
3.05%, or 19 times out of 20. The results have been statistically weighted 
according to the most current education, age, gender and region census data. 
Discrepancies in or between totals are due to rounding.

* Source: FactSet, TSX. © 2013 FactSet Research Systems Inc. All Rights 
Reserved. The information contained herein: (1) is proprietary to FactSet 
Research Systems Inc. and/or its content providers; (2) may not be copied or 
distributed; and (3) is not warranted to be accurate, complete or timely. 
Neither FactSet Research Systems Inc. nor its content providers are 
responsible for any damages or losses arising from any use of this 
information. Past performance is no guarantee of future results. Source: TSX 
© Copyright 2013 TSX, Inc. All Rights Reserved.

Sarah Kingdon, Corporate Communications, Franklin Templeton Investments,  

SOURCE: Franklin Templeton Investments Corp.

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CO: Franklin Templeton Investments Corp.
ST: Ontario

-0- Feb/13/2013 14:09 GMT

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