Single Baby Boomers Hip to the Dating Scene

                 Single Baby Boomers Hip to the Dating Scene

Del Webb Baby Boomer Survey Shows Preference for Friends and Companionship
over Marriage

PR Newswire

BLOOMFIELD HILLS, Mich., Feb. 13, 2013

BLOOMFIELD HILLS, Mich., Feb. 13, 2013 /PRNewswire/ -- A majority of single
baby boomers say they are interested in dating and finding companionship later
in life, according to Del Webb Baby Boomer Survey data released this month. 

When asked about their attitudes toward dating, 56 percent of single adults
ages 50 to 75+ surveyed said they are open to dating, showing love and
companionship knows no age limits. Among those surveyed:

  o45 percent of all single boomers surveyed are actively dating, but not
    necessarily looking for love and marriage; while 11 percent want to find
    love and get married.
  o17 percent of never-married single boomers surveyed said they still hope
    to find love and get married. Digging deeper, 46 percent of divorced
    singles and 29 percent of widowers are looking for a companion, but are
    not necessarily interested in marrying again.
  o64 percent of younger boomers (ages 50 - 59) are most interested in dating
    or finding love.

(Click here for infographic and data:

"Love later in life is important to some, but what's most important is meeting
people with common interests," said Fred Ehle, vice president of brand
management for PulteGroup, parent company of Del Webb, the leading builder of
active adult communities in America. "Single baby boomers who live in our Del
Webb communities tell us they seek diverse opportunities to be social, date or
find companionship."

Single boomers represented 27 percent of Del Webb homebuyers nationwide in
2012, with women comprising 68 percent of those single buyers, Ehle said. Del
Webb has been surveying the 50 and older demographic for more than 15 years,
seeking to better understand the attitudes and opinions of this generation.

Most Boomers Seek Same-Age Companions: But Age and Gender Differences Prevail

The Del Webb Baby Boomer survey found that while 44 percent of single boomers
would prefer to date someone about their same age, there are significant
differences between genders regarding the ideal age of their next date.

  o63 percent of men want to date a younger or "much younger" woman compared
    to 22 percent of women who say they would prefer to date a younger or much
    younger man.
  oThe older the single boomer male, the more likely they want to date
    someone much younger. 31 percent of men 70 and older said they prefer to
    date a much younger woman compared to 26 percent of 50 - 59 year-olds
    males surveyed.
  o53 percent of single boomer females said they prefer to date someone their
    own age.

Best Way to Meet Single Boomers

When asked about the best ways to meet people and find love, single boomers
surveyed agree on more traditional methods of finding companionship, with the
top ways being: through friends/family (66 percent); social activities,
fitness classes and clubs (56 percent); and church/place of worship (45

With about one-fourth of Del Webb residents being single, Ehle said clubs and
events that allow for social interaction are more abundant and diverse than
ever before. These groups include singles clubs, which have become very
popular at Del Webb communities in the past five years.

"The singles clubs are popular because they are fun and provide great social
opportunities. Many people have told us they have established good
friendships and sometimes even found love and ultimately got married," Ehle
said. He added that the survey showed that 45 percent of single boomers
interested in dating would consider moving to a community that offers more
social interaction.

Newlyweds Gary Williams and Lynn Trahan weren't looking for love when they met
in the community choral club in Del Webb's Sun City Shadow Hills in Southern

"We weren't looking for a serious relationship. We told all our friends that
marriage was out of the question. Besides, we didn't even look like a couple
– she is almost a head taller than I am," said Williams, 67. The couple got
married in December, about 18 months after they first met. "We are now like
teenagers in love and enjoy doing many things together like dancing, working
out and singing."

Meanwhile, some single boomers are looking for love in nontraditional places
with 21 percent preferring dance clubs/bars and restaurants; 18 percent
on-line dating services; and 17 percent citing the workplace.

Single and Loving It

According to the survey, the vast majority of single baby boomers (81 percent)
think the best thing about being single is having freedom to do what they
want, when they want to do it. Thirty-three percent of single boomers said
this "freedom" gives them the opportunity to engage in social activities,
hobbies and spend time with friends.

Meanwhile, men and women differ when asked about other reasons they like being

  o34 percent of women said they like not having to clean up after another
    person, compared to 14 percent of men.
  o17 percent of women like having a bed to themselves, compared to 7 percent
    of men.

About the Survey

The Del Webb Baby Boomer Survey polled 521 online single adults 50 years and
older across the U.S. to identify social trends and preferences among this
group. The survey was conducted online by Russell Research January 18 – 21,
2013. At a 95 percent confidence level, a margin of sample error of +/- 4.2%
applies to the sample. Figures for gender, age and geography were weighted
where necessary to match their actual proportions in the population.

About Del Webb

Del Webb is a national brand of PulteGroup, Inc. (NYSE: PHM). Del Webb, the
pioneer of active adult retirement communities, is America's leading builder
of developments for people ages 55+. Since 1960, Del Webb has redefined
retirement and retirement living by meeting the housing and lifestyle needs of
the active baby boomer. Del Webb's amenities and program offerings provide
residents an engaging environment, which fulfills their creative, social,
physical fitness and intellectual needs as they journey into the next chapter
in their lives – whether it means retirement or still working. Del Webb has
grown to more than 50 communities currently open for new home sales in 20
states. For more information on Del Webb, visit To learn
more about how to plan a smart future, check out financial tools at


Contact: Jacque Petroulakis, +1-480-391-6169,
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