No love for cyberspace; real world sales dominate Valentine's Day

No love for cyberspace; real world sales dominate Valentine's Day 
MasterCard survey shows Canadians come to their senses for this holiday 
TORONTO, Feb. 13, 2013 /CNW/ - The overwhelming majority of Canadians prefer 
to trust their senses and shop for chocolates, flowers, intimate apparel and 
jewellery in brick and mortar stores rather than online stores, according to a 
poll conducted by MasterCard Canada. Even when purchasing intimate gifts, most 
Canadian men aren't shy about approaching a real sales clerk. Almost four in 
five men (78%) prefer the in-store lingerie shopping experience compared to 
94% of women. But for some of those men, shopping in store is an act of 
courage because the survey revealed that a much smaller number than those who 
shop are actually comfortable with the in-store transaction. According to the 

    --  58% of Canadian males feel comfortable shopping in-store for
        intimates for themselves
    --  50% of Canadian males feel comfortable shopping in-store for
        intimates for their partner

The survey also found:  
    --  Almost 100% of Canadians prefer to buy chocolates in-store.
    --  82% of Canadians prefer in-store for jewelry purchases compared

    to 7% online
  o 76% of males prefer in-store versus to 88% of females 
--  81% of Canadians prefer in-store for flower purchases compared 
    to 10% online
  o 81% of males prefer in-store versus 80% of females 

    --  79% of Canadian females feel comfortable shopping in-store for
        intimates for themselves
    --  65% of Canadian females feel comfortable shopping in-store for
        intimates for their partner
    --  Only 10% of Canadians surveyed said they felt more comfortable
        shopping online for intimates.

"This holiday bucks the double digit growth trend for eCommerce in Canada 
because Canadians clearly prefer the in-store and tactile experience when it 
comes to shopping for their loved one," says Richard McLaughlin, Senior Vice 
President MasterCard Canada, Global Products and Solutions.

Of those who agreed that online shopping for intimates during Valentine's Day 
was more comfortable:
    --  40% liked that they could avoid long line ups and crowds
    --  34% found goods at a cheaper price
    --  31% enjoyed the speed and reliability
    --  30% stated it gave them the privacy

Insights from SpendingPulse, a macroeconomic report produced by MasterCard 
Advisors based on aggregated and anonymous transaction data, shows that 
consumers tend to shop in-store versus online in the week leading up to 
Valentine's Day . Looking at the last 3 years of spend data during the week of 
February 14(th) in Canada, the trends indicated:
    --  Purchases are clustered typically on the 13th, 14th and even
        the 15th for last minute and late shoppers.  However, the
        biggest day for traditional brick and mortar florists still
        remains Valentine's Day itself.

--  Spending trends relating to specific retail categories include:
  o Floral: Florists experience significant growth in spending on 

    February 12th, 13th and 14th. For online floral purchases, the
    majority are made at the last cyber-minute thanks to the rush or

next day delivery service offered by online retailers.
  o Restaurants: The Saturday immediately before or following 
Valentine's day is typically one of the top 3 or 4 days for 
restaurants each year.
  o Fine jewelry: sales in this category show a substantial bump from 
the holiday.
  o Department stores: there is little impact to this category from 
Valentine's Day. 
About MasterCard SpendingPulse 
Launched in 2006 by MasterCard Advisors, MasterCard SpendingPulse is a 
macroeconomic indicator that reports on national retail spending and 
performance. The report is based on aggregate sales activity in the MasterCard 
payments network, coupled with estimates for all other payment forms, 
including cash and check. MasterCard SpendingPulse reports and content, 
including estimated forecasts of spending trends, do not in any way contain, 
reflect or relate to actual MasterCard operational or financial performance, 
or specific payment-card-issuer data. 
About MasterCard Advisors MasterCard Advisors, a division of MasterCard 
Worldwide, provides clients around the world with insights and solutions that 
drive business impact and ROI. The company uses advanced analytics and deep 
payments expertise to translate data into actionable behavioral insights and 
customized services. With more than 80 billion anonymized transactions 
processed annually in 210 countries worldwide, the company leverages 
aggregated information and a consultative approach to help financial 
institutions, merchants, media companies, governments and other organizations 
of all sizes grow their businesses. For more information, go to 
About MasterCard Worldwide MasterCard NYSE: MA,, is a 
technology company in the global payments industry. We operatethe world's 
fastest payments processing network, connecting consumers, financial 
institutions, merchants, governments and businesses in more than 210 countries 
and territories. MasterCard's products and solutions make everyday commerce 
activities - such as shopping, traveling, running a business and managing 
finances - easier, more secure and more efficient for everyone. Follow us on 
Twitter @MasterCardNews, join the discussion on the Cashless Conversations 
Blog and subscribe for the latest news. 
MasterCard Canada Serda Evren VP, Corporate Communications & Philanthropy 416-365-6671 
SOURCE: MasterCard Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: MasterCard Canada
ST: Ontario
-0- Feb/13/2013 14:30 GMT
Press spacebar to pause and continue. Press esc to stop.