Tribune Appoints Larry Wert As President Of Local Broadcasting
CHICAGO, Feb. 13, 2013
CHICAGO, Feb. 13, 2013 /PRNewswire/ -- Tribune Company today announced the
appointment of veteran television and radio executive Larry Wert as President
of its local broadcasting businesses. Wert will be responsible for directing
the strategy and operations of Tribune's 23 local television stations and WGN
Radio in Chicago. Wert will assume his new role in the near future and he
will report directly to Tribune's Chief Executive Officer, Peter Liguori.
Wert, who has more than 30 years of broadcasting experience, joined WMAQ-TV
(NBC5) in Chicago as President/General Manager in January 1998. InApril 2008,
he was named President, Central & Western Region, NBC Local Media, overseeing
five NBC-owned television stations: KNBC-TV in Los Angeles, KNTV-TV in San
Francisco, KNSD-TV in San Diego, KXAS-TV in Dallas and WMAQ-TV in Chicago. In
September 2011, he was named EVP/Station Initiatives for NBC-owned stations.
"Larry's talent, creativity, and broad television, digital and radio
experience make him the ideal person to lead our local broadcasting and radio
businesses," said Liguori. "Larry is also a skilled manager of people, an
innovative programmer, and understands the important role our local TV news
operations play in the communities we serve."
Under Wert's leadership, NBC5 became one of the top award-winning news
stations in the market. During his tenure, NBC5 has been the home of a variety
of exclusive community and special-event productions, including the Chicago
Marathon and Chicago Auto Show. He helped launch Chicago's first street-side
TV studio and joined with Telemundo to create the city's first co-located,
bilingual TV newsroom. Wert also was instrumental in bringing production of
the nationally syndicated Steve Harvey Show to NBC Tower, which is also home
to Judge Mathis.
"My 15 years at NBC have been rewarding and I have no doubt that NBC Chicago
and Comcast are on the upswing," said Wert. "Tribune has a rich history of
broadcast excellence, powerful television and radio media businesses and an
extremely talented staff. I am excited by the opportunity to build on this
great foundation—I can't wait to get started." Nils Larsen, President of
Tribune Broadcasting, will assist Wert in the transition to his new position
Wert, 56, got his start in the industry at Leo Burnett Advertising in Chicago
in 1978. He went on to spend ten years with ABC-TV in TV Sales in Los Angeles,
New York and Chicago, and then to WLS-TV (Chicago) as Local Sales Manager.
In 1989, Wert was named President and General Manager of Evergreen's "The
Loop" and AM 1000 in Chicago. In 1996, he was named President of Evergreen
Media Corporation when it merged with Chancellor Broadcasting. He was
promoted to Senior Vice-President, overseeing Chancellor's 13 radio properties
in Chicago and Detroit before joining NBC5.
Wert is deeply involved in the greater Chicago community, serving on the
Board of Directors for several charities and organizations, including the
Museum of Broadcast Communications, the Children's Brittle Bone Foundation,
Catholic Charities, the Chicagoland Chamber of Commerce, and the 100 Club. He
is a member of the Governing Board of Gilda's Club of Chicago, and is an
advisor to the Chicago Chapter of Make-A-Wish Foundation. He is an Honorary
Board Member of RAINBOWS, an organization that helps children cope with loss.
Wert also sits on the IBA Board of Directors and the Board of Trustees for
Fenwick High School in Oak Park, Illinois.
Wert holds a Bachelor of Arts degree in journalism from the University of
Wisconsin, Madison. He and his wife Julie have four children and reside in
his hometown of Riverside, Ill.
TRIBUNE is one of the country's leading multimedia companies, operating
businesses in broadcasting, publishing, and interactive. The company's
broadcasting group owns or operates 23 television stations, WGN America on
national cable, the national multicast network Antenna TV and Chicago's
WGN-AM. In publishing, Tribune's leading daily newspapers include theLos
Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South
Florida), Orlando Sentinel, Hartford Courant, The Morning Call andDaily Press.
Popular news and information websites complement Tribune's print and broadcast
properties and extend the company's nationwide audience.
SOURCE Tribune Company
Contact: Gary Weitman, SVP/Corporate Relations, office, +1-312-222-3394,
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