Farm Credit Mid-America Cultivates Improved Business Performance and Efficiency with EMC

     Farm Credit Mid-America Cultivates Improved Business Performance and
                             Efficiency with EMC

Selected EMC over NetApp and Dell; Achieved up to 79% Performance Gains for
Microsoft SharePoint and SQL Server Applications; Realized Nearly
Instantaneous Disaster Recovery

PR Newswire

HOPKINTON, Mass., Feb. 13, 2013

HOPKINTON, Mass., Feb. 13, 2013 /PRNewswire/ -- EMC Corporation (NYSE: EMC)
today announced that Farm Credit Mid-America, an agricultural cooperative
serving more than 95,000 farmers, agribusinesses and rural residents, selected
EMC^® VNX® unified storage over NetApp and Dell storage for its superior
performance, scalability and manageability. Farm Credit also chose EMC
RecoverPoint™ for comprehensive disaster recovery. By transforming its
business operations with EMC technologies, Farm Credit Mid-America is enabling
its loan specialists to deliver responsive customer service, generate more
revenue and perform their jobs with increased efficiency.

Customer Benefits:

  oBetter Performance —  Farm Credit Mid-America reported performance
    improvements of up to 79% for mission-critical applications, such as
    Microsoft SharePoint and SQL Server.
  oCost Savings — By leveraging a FLASH 1^st strategy on VNX, Farm Credit is
    handling 45% of its I/O requirements on only 1% of its total capacity,
    reducing CAPEX expenditures for disk drives and decreasing the consumption
    of power and cooling resources, lowering OPEX.
  oImproved Data Protection — Farm Credit Mid-America attributes recovery
    timeframes shrinking from 12 hours to nearly zero to its disaster recovery
    infrastructure comprised of EMC RecoverPoint.
  oIncreased Efficiency — With easy management and automation, VNX has
    enabled Farm Credit to reduce time spent on storage administration tasks
    by one FTE, allowing it to reallocate resources to other projects.

Customer Challenges and Solution:

Farm Credit previously depended on an aging Xiotech storage infrastructure
that lacked the performance and scalability to meet increasing data growth.
The storage infrastructure also was time-consuming and costly to manage. Data
protection was another challenge since Farm Credit's tape-based backup and
remote data replication solutions were often unreliable.

To resolve these issues, Farm Credit chose EMC VNX unified storage after
considering EMC, NetApp and Dell storage solutions. Farm Credit leverages a
FLASH 1^st automated tiering strategy using the EMC FAST™ Suite for optimized
performance and efficiency. Using VMware vSphere™, the company has virtualized
90% of its applications, including Microsoft SharePoint, Microsoft SQL Server,
Microsoft Exchange and eDocument systems. In addition, Farm Credit replaced
Xiotech TimeScale with EMC RecoverPoint for continuous data replication
between its primary and disaster recovery data centers.

Customer Quotes:

Fred Gordon, Systems Engineer, Farm Credit Mid-America

"We looked at NetApp, but they tried to sell us solutions with bundled
software that we were never going to use. Plus, NetApp could not meet our
block storage needs like EMC could. With the VNX, we consolidated our block
and file storage onto one platform, which makes it very easy to scale and
manage. Plus, we're achieving performance improvements of up to 79%. The VNX
just blew NetApp right out of the water."

"VNX's FLASH 1^st strategy has really upped the performance of our critical
applications. Our CIO was so impressed he wanted to move our SharePoint CRM
cluster to VNX to eliminate I/O bottlenecks. After migrating SharePoint to
VNX, performance shot up by 35%."

"VNX and FLASH 1^st have generated some significant savings. For example,
Flash drives make up less than 1% of our total capacity, but they handle 45%
of our IOPS requirements. So not only do we purchase fewer drives, which
lowers our CAPEX, but Flash drives consume less power and cooling, which help
to reduce our OPEX."

"With better performance and response times enabled by VNX, loan specialists
in the field are able to access online tools quickly and write more business.
Our customers receive better service and we're gaining an important
competitive advantage."

"When we relied on our Xiotech storage, we couldn't monitor I/Os, but now we
can see precisely what's going on in the VNX. If we need to increase storage
capacity, we can view the LUN, and connect and provision it in minutes. Adding
a new machine is exponentially easier than with Xiotech. Due to VNX's easy
management and automation, we've saved time spent by one FTE and have
reallocated that resource to other projects. We just set the VNX and forget

"Remote data replication with RecoverPoint is streamlined and efficient. It
just works. If there's a network drop, RecoverPoint will cache what's been
transferred so we don't have to start over when the connection is
re-established. And because it's integrated with VNX's administrative
interface, we can manage it as part of the simplified, one-window management

"Downtime risk to our business has been dramatically reduced thanks to
RecoverPoint. With our old systems, we had a 24-hour RPO and a 12-hour RTO.
Now, our RPO is one minute and our RTO is nearly zero."

Additional Resources:

  oRead the Customer Profile
  oLearn more about EMC VNX and EMC RecoverPoint
  oConnect with EMC via Twitter,Facebook, YouTube, LinkedIn and ECN

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through innovative
products and services, EMC accelerates the journey to cloud computing, helping
IT departments to store, manage, protect and analyze their most valuable asset
— information — in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at

EMC, FAST, EMC RecoverPoint and VNX are either registered trademarks or
trademarks of EMC Corporation in the United States and other countries. All
other trademarks used herein are the property of their respective owners.

SOURCE EMC Corporation

Contact: Jen Boucher, +1-508-249-6837,
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