Sanuk Launches World Premiere Of 'Sherm's in the Band' - Exclusive Short Film Profiling Musician Donavon Frankenreiter's Tour

Sanuk Launches World Premiere Of 'Sherm's in the Band' - Exclusive Short Film
               Profiling Musician Donavon Frankenreiter's Tour

World Renowned Surf and Skate Photographer and Documentarian, Steve Sherman,
Joins Sanuk's Growing Community of Artists

PR Newswire

IRVINE, Calif., Feb. 13, 2013

IRVINE, Calif., Feb. 13, 2013 /PRNewswire/ --Sanuk, a division of Deckers
Outdoor Corporation (NASDAQGS: DECK), today released the world premiere of
'Sherm's in the Band,' a fur real production, featuring surf-musician Donavon
Frankenreiter on his European "Start Livin" tour. Directed by Steve Sherman,
the exclusive short film offers a glimpse of the behind the scenes look on his
journey with the band and documents life on tour with Frankenreiter, giving
viewers an intimate look at life on the road with family, friends and fans.

Sherman, a renowned surf and skate photographer, is the latest to join the
Sanuk family of artists, athletes and musicians, which also includes Donavon
Frankenreiter, Jeremy Jones, Dave Rastovich, Matt Meola, Chris Sharma and
Sierra Blair-Coyle, among many others. 

"Going on tour with Donavon was a stellar experience. We've been friends for a
long time and both have a passion for music and photography, so when he asked
if I could go on tour, I was on board." Sherman said. "As an artist myself, I
hope to bring fans closer to the stage and share the experience. This takes
'I'm with the band' to a whole new level."

'Sherm's in the Band' is the latest short film released by Sanuk's production
team a fur real production, known for its video interviews with athletes and
all things Sanuk for the world to ride along and enjoy the experience. Fans
can visit to see the film and view Frankenreiter's tour life through
the eyes of Sherman.

"Things happen fast when you're on the road," Frankenreiter said. "I'm so
glad Sherm was able to ride with me and help me take a step back, embrace
those who are close to me and capture the experience."

Sanuk, known for its creatively inspired and distinctly designed footwear, has
been supporting the surf and art community since its inception.

"At Sanuk, we believe in the power of fun," said Michael Minter, Global
Director of Marketing for Sanuk. "We know Sherm and Donavon were a great match
and could bring this project to life. Our fans are their fans and we are so
excited to share their exclusive experience together on the road. So sit back,
relax, and smile...pass it on."

To view the exclusive world premiere of "Sherm's in the Band" featuring
Donavon Frankenreiter and Steve Sherman – click here: Sanuk: SHERM'S IN THE
BAND (with Donavon Frankenreiter)

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear
Product of the Year, Sanuk makes creatively inspired and distinctively
designed footwear for the global outdoor community. Taking its name from the
Thai word for fun, the brand is best known for its Sidewalk Surfers, often
referred to as "Not-A-Shoes", for their patented sandal construction which
allows your feet to bend and flex in natural comfort. Founded by Southern
California native and surfer Jeff Kelley, Sanuk sponsors aspectrum of premier
athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock
climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in
nearly 70 countries worldwide. Learn more at Smile...Pass It

Find Sanuk Online:
Sanuk Tumblr:


Contact: Mikaela Liboro, +1-213-402-1435,
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