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Diageo Calls on the Alcohol Tax and Trade Bureau (TTB) to Fast Track Serving Fact Information on Beer, Wine and Distilled



 Diageo Calls on the Alcohol Tax and Trade Bureau (TTB) to Fast Track Serving
       Fact Information on Beer, Wine and Distilled Spirits Containers

Supports the Federal Trade Commission (FTC) Recommendation on Alcohol Facts
Panel

PR Newswire

NORWALK, Conn., Feb. 13, 2013

NORWALK, Conn., Feb. 13, 2013 /PRNewswire/ -- The following statement is for
attribution to Guy L. Smith, Executive Vice President, Diageo North America:

"Almost ten years ago – in December 2003 – Diageo led the industry when it
stood with a coalition of consumer and public health advocates to publically
call on US regulators to allow Serving Fact information on beverage alcohol
products.  Today, we still cannot legally print this information on bottles
and cans of distilled spirits, beer and wine but we are getting closer and we
urge the Alcohol Tax and Trade Bureau (TTB) to help us cross the finish line.

"Yesterday, the Federal Trade Commission (FTC) recommended that the TTB permit
Alcohol Facts panels on some beverage alcohol products.  We applaud the FTC
for promoting the modernization of alcohol package labels and urge the TTB to
approve such labeling.  Diageo supports voluntary labeling for all beverage
alcohol products – beer, wine and spirits – regardless of the serving size. 

"It is simply common sense that consumers have easy access to this information
– after all, alcohol beverages are the only consumable product that has been
largely prohibited from including Serving Fact information on all of their
labels.  This information is important in helping consumers make informed and
responsible decisions."

SOURCE Diageo

Contact: Alix Dunn, Diageo, +1-203-229-4744 or Rachel Rosenblatt, FTI,
+1-212-850-5697
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