Lincoln Property Company Boosts Occupancy Rates With ReachLocal
ReachLocal Solutions Increased Web Traffic, Drove Higher Lease Conversion
Rates, and Reduced In-House Marketing Costs
WOODLAND HILLS, Calif., Feb. 13, 2013 (GLOBE NEWSWIRE) -- ReachLocal, Inc.
(Nasdaq:RLOC), a leader in local online marketing solutions for small- and
medium-sized businesses (SMBs), today announced that it's online marketing
solutions, ReachSearch and ReachRetargeting, have helped longtime client
Lincoln Property Company drive revenue at their communities by increasing
occupancy rates along with a lower cost per lease. With the high return on
investment (ROI) received from working with ReachLocal, Lincoln Property has
also been able to reduce their in-house marketing costs and improve the
quality of their customer service teams.
Lincoln Property Company, the third largest property manager in the United
States, wanted to increase its occupancy rates, but was not reaching enough
prospects with traditional marketing efforts. They recognized the need for a
robust web presence in order to reach the large number of renters who now
search for apartments online. At first, Lincoln Property tried managing Google
AdWords campaigns in-house, but found that it was too time consuming and the
results were well below their expectations.
The company decided to outsource their online marketing and chose to partner
with ReachLocal due to their expertise in the property management industry,
along with their hands-on approach and proven results and high ROI for other
clients. ReachLocal's dedicated account team, all with experience in the
property management industry, developed a comprehensive strategy to reach the
company's goals. This included the powerful combination of ReachSearch and
ReachRetargeting to drive more leads from prospective renters in each local
market. ReachSearch campaigns place property-specific ads on the key search
engines, sites and directories where renters search for places to live.
ReachRetargeting campaigns keep the company's properties top-of-mind by
showing potential renters display ads for the properties whose websites they
have visited. They also are using ReachLocal online marketing solutions to
more quickly attract renters and fill new construction properties.
"We have a great partnership with ReachLocal because they have the right
combination of expertise in our industry and online marketing to get the
results we need, along with an overall high ROI," said Jennifer Staciokas,
Vice President Marketing and Training at Lincoln Property. "By getting us in
front of more online renters, ReachLocal has helped us increase occupancy
rates and decrease our cost per lease. At some properties, we've been able to
attribute 50 to 60 percent of the signed leases to ReachLocal campaigns."
As a result of the ROI of the ReachLocal marketing campaigns, Lincoln Property
has been able to reduce their in-house marketing costs by eliminating other
sources that weren't performing as well and had a higher cost per lease. In
addition, the company has been able to increase the effectiveness of their
customer service teams by listening to the recorded calls from their campaigns
and providing guidance on ways to increase sales conversions.
"ReachLocal helps our clients acquire, manage and retain customers using our
leading online marketing solutions and industry specific expertise," said Josh
Claman, Chief Revenue Officer at ReachLocal. "It's gratifying to see how we've
helped Lincoln Property reach more renters and grow their bottom line."
About ReachLocal, Inc.
ReachLocal, Inc.'s (Nasdaq:RLOC) mission is to help small- and medium-sized
businesses (SMBs) acquire, maintain and retain customers via the Internet.
ReachLocal offers a comprehensive suite of online marketing solutions,
including search engine marketing (ReachSearch™), Web presence (ReachCast™),
display retargeting (ReachRetargeting™), display advertising (ReachDisplay™),
online marketing analytics (TotalTrack®) and assisted chat service
(TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this
suite of services to SMBs through a combination of its proprietary technology
platform and its direct, "feet-on-the-street" sales force of Internet
Marketing Consultants and select third-party agencies and resellers.
ReachLocal is headquartered in Woodland Hills, CA, with offices throughout
North America and in Australia, the United Kingdom, Germany, the Netherlands,
Japan and Brazil. Subscribe to ReachLocal's free newsletter to receive news,
tips and other online marketing insights.
The ReachLocal, Inc. logo is available at
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These statements
are based on the current expectations or beliefs of management of ReachLocal
and are subject to uncertainty and changes in circumstances. Actual results
may vary materially from those expressed or implied by the statements herein
due to (1) changes in economic, business, competitive, technological and/or
regulatory factors, (2) failure of the AdWords strategic relationship with
Google to produce expected results; (3) failure to compete successfully in a
highly competitive and rapidly changing marketplace, (4) failure to retain key
employees, and (5) other factors affecting the business operation of
ReachLocal. More detailed information about these and other factors that may
affect current expectations may be found in filings by ReachLocal with the
U.S. Securities and Exchange Commission. ReachLocal is under no obligation to,
and expressly disclaims any such obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, or otherwise.
CONTACT: Investor Relations:
The Blueshirt Group
Vice President of Public Relations
ReachLocal, Inc. Logo (UPDATED)
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