Team Novo Nordisk, world's first all-diabetes professional cycling team, competes in debut race

   Team Novo Nordisk, world's first all-diabetes professional cycling team,
                            competes in debut race

  PR Newswire

  LIGURIA, Italy, February 13, 2013

LIGURIA, Italy, February 13, 2013 /PRNewswire/ --

Team Novo Nordisk, the world's first all-diabetes professional cycling team,
will take part in its first full competitive race, the Trofeo Laigueglia, in
Italy on 16 February.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/58694-team-novo-nordisk-debut-race

 (Logo: http://photos.prnewswire.com/prnh/20120911/559804 )

Team Novo Nordisk is a global sports team with more than 100 cyclists,
triathletes and runners who all have diabetes, spearheaded by the professional
cycling team. The team's mission is to educate, empower and inspire those
affected by diabetes.

As one of the opening dates on the International Cycling Union (UCI) Europe
Tour 2013 calendar, the Trofeo Laigueglia provides Team Novo Nordisk with an
early opportunity to challenge the new squad, which includes 17 professional
all-diabetes riders from 10 different countries.

"Team Novo Nordisk will race as part of our long-standing Changing Diabetes ^®
programme, which aims to create awareness about and address the diabetes
pandemic which affects 371 million people worldwide, and their families," says
Jakob Riis, executive vice president Global Marketing, Novo Nordisk.

The Trofeo Laigueglia is a single-day 196.5 km race held annually, and is
celebrating its 50th anniversary in 2013.

"We are truly excited about our first full competitive race as an all-diabetes
team," says Phil Southerland, co-founder and CEO of Team Novo Nordisk. "When
diagnosed with diabetes many people think that it means they won't be able to
live a normal life and realise their dreams, but Team Novo Nordisk shows that,
with good control, anything is possible."

Team Novo Nordisk

The Team Novo Nordisk professional men's cycling team roster for 2013
includes:

Fabio Calabria (Australia), Andrea Ciacchini (Italy), Stephen Clancy
(Ireland), Paolo Cravanzola (Italy), Joe Eldridge (USA), Joonas Henttala
(Finland), David Lozano Riba (Spain), Javier Megias Leal (Spain), Kevin De
Mesmaeker (Belgium), Justin Morris (Australia), Andrea Peron (Italy), Aaron
Perry (New Zealand), Thomas Raeymaekers (Belgium), Branden Russell (USA),
Andrei Strelkov (Russia), Martijn Verschoor (Netherlands), Chris Williams
(Australia).

About Diabetes

Today, 371 million people are living with diabetes. ^[ ^1 ^] Changing Diabetes
^® is Novo Nordisk's global commitment to improve conditions for the millions
of people who live with diabetes around the world today, and those who are at
risk of developing diabetes tomorrow. It is a global advocacy and partner
platform which advocates for the prevention and early detection of diabetes,
as well as improved treatment, care and health outcomes.

Headquartered in Denmark, Novo Nordisk is a global healthcare company with 90
years of innovation and leadership in diabetes care. The company also has
leading positions within haemophilia care, growth hormone therapy and hormone
replacement therapy. For more information, visit  novonordisk.co.uk



Reference

1.International Diabetes Federation. IDF Diabetes Atlas, 5 ^th Edition, 2012
    Update. Brussels, Belgium: International Diabetes Federation. Available
    from: http://www.idf.org/diabetesatlas . Last accessed: November 2012



Changing Diabetes® and the Apis bull are registered trademarks of Novo Nordisk
A/S

This press release is for use outside the USA and Canada APROM ID#: 4779
UK/CC/0213/0009 Date of Approval: February - 2013

Video: http://www.multivu.com/mnr/58694-team-novo-nordisk-debut-race



Contact: Further information: Media: Debbie Bevan, +45-3079-9865,
dbev@novonordisk.com