Virgin Mobile USA Proclaims Feb. 13 “National Breakup Day;” Encourages Those in Dead-end Relationships to Break Free

  Virgin Mobile USA Proclaims Feb. 13 “National Breakup Day;” Encourages Those
  in Dead-end Relationships to Break Free

Company to offer $100 off Samsung Galaxy S™ II; OkCupid to join the cause and
                offer relationship advice for the newly single

Business Wire

WARREN, N.J. -- February 13, 2013

A recent survey by Virgin Mobile USA^1 found that 59 percent of people said
that if they were going to break up with someone, they would do so just before
Valentine’s Day to save money. So while many people have visions of romantic
bliss when it comes to celebrating Valentine’s Day, others decide it’s the
right time to move on from bad relationships. For that reason, Virgin Mobile
is proclaiming Feb. 13 as “National Breakup Day” and giving people across the
country the incentive to finally break free from a bad relationship.

The study also found that 42 percent of people surveyed said they have stayed
in dead-end relationships because they were scared to make a change and try
something new. Taking that into consideration, Virgin Mobile USA is making
that decision less daunting when it comes to phone carriers. On “National
Breakup Day,” Virgin Mobile USA will give customers $100 off the purchase of a
new Samsung Galaxy SII 4G on a Beyond Talk no-contract plan at
www.virginmobileusa.com^2, making it even easier to leave their unhappy
relationship with their current phone carrier and save an average of $1,000
during the next two years when compared to comparable plans from national
carriers with two-year contracts.^3

“We want people to understand that they don’t have to be stuck in a bad
relationship,” said Ron Faris, head of brand marketing for Virgin Mobile USA.
“If you’re in a tough spot, whether it’s with your significant other or your
current postpaid phone carrier, why delay the inevitable? Just break free!”

Virgin Mobile USA is also teaming up with the dating site OkCupid to host a
Twitter takeover chat from 9 p.m. to 11 p.m. (ET) on “National Breakup Day.”
Beginning from 9:00 p.m. – 11:00 p.m. ET. Relationship experts from OkCupid
will take over the @VirginMLive Twitter handle and use the hashtag
#CupidConfessions to answer questions and provide tips on how to make your
online profile more desirable to meet someone new.

“We want to make sure that anyone who is single on Feb 13 has the tools to get
back into the dating game,” said Christian Rudder, co-founder of OkCupid. “Our
experts will be standing by to help you make a great online profile, strike up
conversations, meet someone new, and forget about your previous, unsatisfying
relationship.”

The “National Breakup Day” deal applies to any customer who purchases Virgin
Mobile’s Samsung Galaxy S II 4G online from 7 a.m. (ET) on Feb. 13 through 7
a.m. (ET) on Feb. 14. All Virgin Mobile USA smartphones are available with
unlimited data and messaging plans^4 starting at $35 per month, without a
contract. Research has shown that the average customer saves almost $1,000
during a two-year span on Virgin Mobile compared to typical two-year contracts
with other national carriers.

About Virgin Mobile USA

Virgin Mobile USA, one ofSprint's prepaid brands, offers millions of
customers control, flexibility and connectivity through Virgin Mobile's Beyond
Talk™ No Contract plans with unlimited data for mobile phone service including
Android-powered smartphones and prepaidBroadband2Gohigh-speed Web access on
the Nationwide Sprint Network.Virgin Mobile offers a selection of quality
handsets from Kyocera, HTC, LG, and Samsung, including the Samsung Galaxy S II
4G and Samsung Galaxy Reverb.Virgin Mobile products are generallyavailable
at more than 40,000 retail stores around the country, including Target,
Walmart, Best Buy and RadioShack. Top-Up cards are available at approximately
150,000 locations nationwide and can be used for Assurance Wireless and
Broadband2Go services.Experience Virgin Mobile on the Web
atFacebook,Twitter,You Tube and purchase Virgin Mobile USA products
atwww.virginmobileusa.com

About OkCupid

OkCupid is one of the nation’s fastest-growing and largest dating
products.Known for its highly analytical matching algorithms and insightful
blog, OkTrends, OkCupid uses math to get people dates.On a given day at
OkCupid, more than 1 million singles login to the site, do 10 million
searches, and send 2 million messages.Follow us on Twitter at @okcupid.

^1 The Virgin Mobile USA survey was conducted by Wakefield Research
(wakefieldresearch.com) among 1,000 nationally representative U.S. adults,
ages 18 and older, between Jan. 30, 2013, and Feb. 5, 2013, using an email
survey and an online survey.

^2 Offer valid from 7 a.m. (ET) on Feb. 13 to 7 a.m. (ET) on Feb. 14.

^3 Savings comparison as of 12/1/10. Based comparison between Virgin Mobile
beyond talk $35/month plan comparable plans from Verizon, AT&T, T-Mobile and
Sprint. Actual savings may vary based on carrier and plan.

^4 All plans include 2.5GB/month of 3G/4G full speed data or 3.5GB/month with
purchase of Mobile Hotspot capable device and plan.

Contact:

Virgin Mobile USA
Lorena Pino, 908-660-0330
lorena.pino@virginmobileusa.com
or
Sunshine Sachs
Lainie Rosenthal, 212-691-2800
Rosenthal@sunshinesachs.com
or
Nicole Murphy, 212-691-2800
murphy@sunshinesachs.com
 
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