Premier Hospitality Management Company Charlestowne Hotels Directly Connects to Google Hotel Price Ads Through Woodcrick Ventures Business Wire SAN DIEGO -- February 13, 2013 Woodcrick Ventures, Inc. has provided the certified connection to enable Charlestowne Hotels to feed hotel rate and availability data directly to Google Hotel Price Ads. This certified data feed enables Charlestowne Hotels to increase booking revenues by channeling users to their direct booking alternative instead of forcing customers to book through more expensive OTA alternatives. The Google Hotel Price Ads rate and availability data now feeds through all cross-linked Google travel products including Google search, Google Maps, Google+ Local and Google Hotel Finder. "Charlestowne Hotels is once again proving why they are considered one of the top hospitality management companies in the world. They continue to lead the market with their strategies to increase visibility and margins for their properties, and they recognize the huge revenue impact that direct Google connection can provide” said Craig Wingate, CEO of Woodcrick Ventures. The new Google hotel-specific products and functionality is rapidly gaining traction and market share among consumers for hotel research and booking, and to date Google’s Hotel Price Ads have been dominated by OTAs. Woodcrick’s agreement and launch with Charlestowne Hotels will allow their initial selection of hotels to participate directly in these innovative new Google products. “We researched and compared all available options to establish our direct connection to Google’s new hotel-specific products, and Woodcrick’s certified data feed and bidding tool with no commissions or transaction fees was clearly the best way to accomplish our objective of maximizing direct bookings and revenues while establishing the personal relationship with our guests instead of forcing them through middlemen” said Nadine Donnell, Director of Revenue Management for Charlestowne Hotels. About Woodcrick Ventures, Inc. Woodcrick Ventures is the worldwide representative of Seekda which provides advanced lodging industry technology and is one of the few partners selected, audited, approved, contracted and certified by Google to provide hoteliers the opportunity to participate directly in Google’s Hotel Price Ads program. Seekda’s technology, deployed in nearly 5,000 hotels across Europe, is now available to independent hoteliers, hotel chains and hotel management companies. Hoteliers worldwide can quickly have the direct connection to push real-time rates and inventory to Google with no required changes to existing vendors, relationships or infrastructure. Hotels benefit with a cost savings, since the CPC paid is a fraction of the cost of booking these same Google users through OTA or GDS channels. For more information, visit www.woodcrickventures.com. About Charlestowne Hotels Charlestowne Hotels is a full-service hospitality management company offering innovative, yet proven, expertise in hotel management. Founded in 1980 by CEO Everett L. Smith, Jr., Charlestowne Hotels has become one of the top ranked hotel management companies in the US. The firm is a “Top 100” ranked hotel management company by the industry’s four leading trade journals, as determined by a combination of properties, rooms, and revenue under management. Charlestowne’s proficiency in managing a diverse portfolio of properties, including AAA Four Diamond Hotels, luxury boutique inns, resorts, condo hotels, and branded properties, has led to numerous industry accolades including Condè Nast Magazine “Gold List” and “Top 100 Hotels in the United States” awards, TripAdvisor’s #1 Luxury Hotel in the United States award, Expedia’s “Top 10 Four Star Hotels in the US” award, as well as other national media and AAA honors. Contact: Woodcrick Ventures, Inc. Jenny Mendoza, 858-663-2369 Sr. VP Strategic Development firstname.lastname@example.org www.woodcrickventures.com
Premier Hospitality Management Company Charlestowne Hotels Directly Connects to Google Hotel Price Ads Through Woodcrick
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