Premier Hospitality Management Company Charlestowne Hotels Directly Connects
to Google Hotel Price Ads Through Woodcrick Ventures
SAN DIEGO -- February 13, 2013
Woodcrick Ventures, Inc. has provided the certified connection to enable
Charlestowne Hotels to feed hotel rate and availability data directly to
Google Hotel Price Ads. This certified data feed enables Charlestowne Hotels
to increase booking revenues by channeling users to their direct booking
alternative instead of forcing customers to book through more expensive OTA
alternatives. The Google Hotel Price Ads rate and availability data now feeds
through all cross-linked Google travel products including Google search,
Google Maps, Google+ Local and Google Hotel Finder.
"Charlestowne Hotels is once again proving why they are considered one of the
top hospitality management companies in the world. They continue to lead the
market with their strategies to increase visibility and margins for their
properties, and they recognize the huge revenue impact that direct Google
connection can provide” said Craig Wingate, CEO of Woodcrick Ventures. The new
Google hotel-specific products and functionality is rapidly gaining traction
and market share among consumers for hotel research and booking, and to date
Google’s Hotel Price Ads have been dominated by OTAs. Woodcrick’s agreement
and launch with Charlestowne Hotels will allow their initial selection of
hotels to participate directly in these innovative new Google products.
“We researched and compared all available options to establish our direct
connection to Google’s new hotel-specific products, and Woodcrick’s certified
data feed and bidding tool with no commissions or transaction fees was clearly
the best way to accomplish our objective of maximizing direct bookings and
revenues while establishing the personal relationship with our guests instead
of forcing them through middlemen” said Nadine Donnell, Director of Revenue
Management for Charlestowne Hotels.
About Woodcrick Ventures, Inc.
Woodcrick Ventures is the worldwide representative of Seekda which provides
advanced lodging industry technology and is one of the few partners selected,
audited, approved, contracted and certified by Google to provide hoteliers the
opportunity to participate directly in Google’s Hotel Price Ads program.
Seekda’s technology, deployed in nearly 5,000 hotels across Europe, is now
available to independent hoteliers, hotel chains and hotel management
companies. Hoteliers worldwide can quickly have the direct connection to push
real-time rates and inventory to Google with no required changes to existing
vendors, relationships or infrastructure. Hotels benefit with a cost savings,
since the CPC paid is a fraction of the cost of booking these same Google
users through OTA or GDS channels. For more information, visit
About Charlestowne Hotels
Charlestowne Hotels is a full-service hospitality management company offering
innovative, yet proven, expertise in hotel management. Founded in 1980 by CEO
Everett L. Smith, Jr., Charlestowne Hotels has become one of the top ranked
hotel management companies in the US. The firm is a “Top 100” ranked hotel
management company by the industry’s four leading trade journals, as
determined by a combination of properties, rooms, and revenue under
Charlestowne’s proficiency in managing a diverse portfolio of properties,
including AAA Four Diamond Hotels, luxury boutique inns, resorts, condo
hotels, and branded properties, has led to numerous industry accolades
including Condè Nast Magazine “Gold List” and “Top 100 Hotels in the United
States” awards, TripAdvisor’s #1 Luxury Hotel in the United States award,
Expedia’s “Top 10 Four Star Hotels in the US” award, as well as other national
media and AAA honors.
Woodcrick Ventures, Inc.
Jenny Mendoza, 858-663-2369
Sr. VP Strategic Development
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