Thanks British Columbia! Your donations helped feed thousands of hungry
families across the province last year
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19
VANCOUVER, Feb. 13, 2013 /CNW/ - British Columbia food banks got a big boost
last year thanks to the $160,000 and 140,000 pounds food donated by customers
and colleagues during food drives held at Real Canadian Superstore(®), Your
Independent Grocer(®), nofrills(®), Extra Foods(®), and Wholesale Club™
"Food banks in British Columbia assist an average of nearly 100,000
individuals each month, 30 per cent of who are children," says Laura Lansink,
executive director, Food Banks BC. "The donations collected through the annual
spring and holiday campaigns held at these stores go a long way to helping us
keep our shelves stocked all year long."
Across Canada, Loblaw banner stores like Loblaws(®), Loblaw great food(®),
Fortinos(®), Zehrs Markets(®), Zehrs Great Food™, Your Independent
Grocer(®), valu-mart(®), Real Canadian Superstore(®), Extra Foods(®),
Atlantic Superstore(®), Provigo(®) and nofrills(®) raised $1.8 million and
1.47 million pounds of food for local food banks in 2012. Thanks to customers'
generosity and support, donations in 2012 exceeded those of 2011.
Loblaw grocery stores have a long history of supporting food banks in their
local communities. In 2009, the Company rebranded their efforts to the Extra
Helping™ Food Drive campaign, a united, national campaign in an effort to
reduce hunger. Since then, Loblaw stores have raised more than $5.4 million
and more than 5.7 million pounds of food to support local food banks.
"Loblaw is committed to fighting hunger across Canada and we want to express
our utmost gratitude to our customers for sharing our dedication to this cause
and for their generosity in helping to feed families in local communities,"
says Peggy Hornell, senior director, Community Investment, Loblaw Companies
In addition, through annual corporate donations, Loblaw Companies Limited has
contributed $1.125 million to date to Food Banks Canada in support of their
National Food Sharing Program.
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013 at
Real Canadian Superstore(®), Your Independent Grocer(®), nofrills(®), Extra
Foods(®), and Wholesale Club™ stores in communities across British Columbia.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(®) brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(®) points loyalty
About Food Banks BC
Food Banks BC is the provincial association of 93 member food banks across the
province! Our vision is a hunger-free future, and we work hard to support
and inspire each one of our member food banks so that they can in turn,
achieve hunger-free communities all over BC. Every year through the
National Food Sharing System (NFSS), we distribute more than one million
pounds of food to community food banks. Plus, through our BC Sharing coupons
program, food banks in our province are able to work directly with their local
grocery stores to receive food donations, every time a shopper scans a BC
Share coupon. Last year, our food banks helped close to 100,000 people
throughout the province…. 30% were children!
Loblaw Public Relations Department (905) 459-2500 email@example.com
Laura Lansink, Executive Director Food Banks BC 604.498.1798
SOURCE: Loblaw Companies Limited
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CO: Loblaw Companies Limited
ST: British Columbia
NI: RET FDR CHARITY
-0- Feb/13/2013 14:59 GMT
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