Alaska Airlines Gifts 1 Million Frequent Flier Miles to Make-A-Wish Hawaii

  Alaska Airlines Gifts 1 Million Frequent Flier Miles to Make-A-Wish Hawaii

Public's help sought to raise another 1 million miles

PR Newswire

HONOLULU, Feb. 13, 2013

HONOLULU, Feb. 13, 2013 /PRNewswire/ --To help grant the wishes of local
children with life-threatening medical conditions, Alaska Airlines is donating
1 million miles to Make-A-Wish^® Hawaii. The airline also asked the community
to help raise 1 million more miles. As part of the new partnership with the
nonprofit, the Seattle-based airline will also donate 100 miles to Make-A-Wish
for every Hawaii resident who registers for a new Mileage Plan account during
2013, up to 1 million additional miles.

The gift and new campaign were announced at a dinner last night hosted by
Alaska Airlines' board of directors and senior executives. Nearly 300 of
Hawaii's government, tourism, business and community leaders attended the
event, held at The Royal Hawaiian.

To sign up for the Alaska Airlines Mileage Plan, Hawaii residents can visit
www.alaskaair.com and click on the Mileage Plan link located in the right
corner of the home page.

"Alaska Airlines and our employees have been strong supporters of Make-A-Wish
for nearly three decades and we're delighted to extend our involvement here in
the Islands to support Hawaii keiki facing life-threatening illness with this
gift of 1 million miles," said Joe Sprague, Alaska Airlines' vice president of
marketing. "We are deeply honored to have the opportunity to help make
children's wishes come true and bring joy to a child's life during a difficult
time. We hope all Hawaii residents will 'Share the Power of a Wish' by simply
signing up for our Mileage Plan and encouraging their family and friends to
support the important work of Make-A-Wish by joining, as well."

Of the 80 wishes Make-A-Wish Hawaii aims to grant this year, nearly 90 percent
are travel-related, making air transportation vital to the organization's
mission. Sprague estimates that each 1-million-mile donation could help
another 25 Hawaii wish children and their families fly to their wish
destination.

"When a child with a life-threatening medical condition dreams big, we know
that Alaska Airlines is there to help make their wish come true," said Siana
Austin Hunt, president and CEO of Make-A-Wish Hawaii. "Donating airline miles
goes a long way to helping us grant children's wishes and giving them and
their families a much-deserved reprieve from the medical challenges they face
every day."

Alaska Airlines has supported the Make-A-Wish Foundation® since 1985 and
provides air transportation that enables more than 350 children and their
families to travel to their wish destination each year. Existing Mileage Plan
members can donate their frequent-flier miles to Make-A-Wish Hawaii through
the Charity Miles program. To make a donation of miles, visit alaskaair.com
and click on the "Mileage Plan" and "Charity Miles" links.

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for five
consecutive years from 2008 to 2012. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy. Founded
in 1980 when a group of caring volunteers helped a young boy fulfill his dream
of becoming a police officer, the Foundation is one of the world's leading
children's charities, with 62 chapters in the United States and its
territories. With the help of generous donors and nearly 25,000 volunteers,
Make-A-Wish grants a wish every 40 minutes and has granted more than 200,000
wishes in the United States since its inception. For more information about
Make-A-Wish, visit hawaii.wish.org and discover how you can share the power of
a wish®.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Website: http://www.hawaii.wish.org
Contact: Bobbie Egan, +1-206-392-5134
 
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