RBC Insurance and Shoppers Drug Mart Expand Alliance

Canadians can now purchase RBC Insurance Travel Insurance through Shoppers 
Drug Mart website and earn Shoppers Optimum Points 
TORONTO, Feb. 13, 2013 /CNW/ - RBC Insurance and Shoppers Drug Mart 
Corporation today announced the launch of co-branded travel insurance product 
offerings to be sold exclusively online through the Shoppers Drug Mart website 
beginning February 16, 2013. 
"We're excited that the RBC and Shoppers Drug Mart alliance has evolved to 
include travel insurance," said Neil Skelding, president and CEO, RBC 
Insurance. "This new opportunity fits well with our strategy of providing 
Canadians with more channels to access our products and services. It will also 
further highlight the importance of travel insurance for Canadians when 
crossing the border, travelling internationally or outside of their home 
A recent RBC Insurance survey found that among the 39 per cent of Canadians 
planning to travel outside of Canada within the next year, only 60 per cent 
are planning to purchase travel insurance for their upcoming trip. 
"Many Canadians already turn to Shoppers Drug Mart for their travel needs, 
including passport photos, travel accessories and immunizations," said Domenic 
Pilla, president and CEO, Shoppers Drug Mart. "With the introduction of this 
co-branded travel insurance, with a trusted provider like RBC Insurance, we 
are strengthening our total travel offering and improving access and choice 
for our customers." 
The travel insurance lineup is the latest addition to the suite of co-branded 
products available since RBC and Shoppers Drug Mart announced an alliance in 
early 2012. The RBC Shoppers Optimum banking account was launched at that time 
and the co-branded MasterCard made its debut in the fall of 2012. 
When Canadians visit the Shoppers Drug Mart website to purchase travel 
insurance and enter their Shoppers Optimum card number, they will earn 10 
Shoppers Optimum Points per $1 of insurance premium. Shoppers Optimum Points 
will automatically be credited to their account. If the RBC Shoppers Optimum 
MasterCard is used to purchase travel insurance online, another five points 
per $1 will be earned, through the credit card. 
Travel insurance products available through the Shoppers Drug Mart website 
will include emergency travel medical, as well as trip cancellation and 
interruption insurance. 
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted names 
in Canadian retailing. The Company is the licensor of full-service retail drug 
stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). 
With more than 1,240 Shoppers Drug Mart and Pharmaprix stores operating in 
prime locations in each province and two territories, the Company is one of 
the most convenient retailers in Canada. The Company also licenses or owns 55 
medical clinic pharmacies operating under the name Shoppers Simply Pharmacy 
(Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations 
operating as Murale. As well, the Company owns and operates 62 Shoppers Home 
Health Care stores, making it the largest Canadian retailer of home health 
care products and services. In addition to its retail store network, the 
Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of 
specialty drug distribution, pharmacy and comprehensive patient support 
services, and MediSystem Technologies Inc., a provider of pharmaceutical 
products and services to long-term care facilities. 
For more information, visit www.shoppersdrugmart.ca. 
About RBC Insurance 
RBC Insurance(®), through its operating entities, provides a wide range of 
travel, life, health, home, auto, wealth and reinsurance products and 
solutions, as well as creditor and business insurance services, to individual 
and group clients. RBC Insurance has more than four million clients globally. 
We are one of the largest Canadian bank-owned group of insurance companies and 
among the fastest growing insurance organizations in the country. RBC 
Insurance employs more than 3,200 employees around the globe, and is the brand 
name for the insurance operating entities of Royal Bank of Canada. 
RBC Insurance Margie McNeil, 416 388-3697 Kiara Famularo, 905 606-1481 
Shoppers Drug Mart Tammy Smitham, 416 490-2892 
Image with caption: "RBC Insurance/Shoppers Drug Mart - Understanding the 
Value of Travel Insurance (CNW Group/RBC)". Image available at:  
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CO: Shoppers Drug Mart Corporation
ST: Ontario
-0- Feb/13/2013 13:00 GMT
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