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EA Announces Tetris Blitz for Apple and Android Devices

  EA Announces Tetris Blitz for Apple and Android Devices

   First-Ever Freemium Tetris Title Puts a New Twist on Iconic Puzzle Game

Business Wire

REDWOOD CITY, Calif. -- February 13, 2013

Electronic Arts Inc. (NASDAQ: EA) and The Tetris Company, LLC announced today
the development of Tetris® Blitz, an innovative new twist on the world famous
puzzle game. This lightning-fast, “Blitz”-style game challenges players to
race against the clock and contains fresh new features and stunning visuals
for the ultimate Tetris experience. Available for both Apple® and Android™
smartphones and tablets, Tetris Blitz is EA’s first-ever freemium Tetris game.

Tetris Blitz introduces all new strategies to the iconic Tetris gameplay in a
two-minute sprint to clear lines and rack up as many points as possible before
time runs out. Fans will get blown away by stunning cascades by clearing
multiple lines back-to-back, to trigger the elusive Frenzy Mode for a huge
score multiplier. Players can also boost their score by choosing from the
game’s collection of explosive power-ups---- and with new power-ups released
every week, the combinations are endless. Blitz also innovates on the fan
favorite One-Touch controls with the addition of the new “Drag and Place”
option, while also including the traditional ”Swipe” option for Tetris players
who prefer the classic controls.

“Tetris Blitz wraps all of the best elements of the iconic Tetris game inside
a bite-sized, frenzied experience that is perfect for smartphones and
tablets,” said Nick Earl, Senior Vice President and General Manager for EA’s
All Play label. “The crisp graphics, innovative new controls and social
leaderboards are bound to make Tetris Blitz a captivating gaming experience
for longtime Tetris fans and newcomers alike.”

Additionally, Tetris Blitz will feature Facebook® Connect integration, which
will let players compete with friends in a weekly competition, share high
scores and brag as they fly past friends on the leaderboards.

“Tetris Blitz is a re-imagined extension of the original Tetris game for
smartphone and tablet gamers,” added Henk Rogers, Managing Director of The
Tetris Company. “New additions like the two-minute countdown timer and
Facebook Connect are welcome updates to the Tetris legacy and will provide a
fast-paced and fun on-the-go experience for today’s Tetris gamers.”

Tetris Blitz will be available later this spring on the Apple App Store ^ SM,
Google Play and Amazon App Store.

For the latest news on Tetris Blitz and to get a notification when it
launches, visit the game’s Facebook page at www.facebook.com/TetrisBlitz. For
additional assets, please visit http://info.ea.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

The Sims andNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is
a trademark of EA Digital Illusions CE AB. Tetris is a trademark of Tetris
Holding. John Madden, NFL and FIFA are the property of their respective owners
and used with permission. iPhone, iPad, iPod touch, and iTunes are registered
trademarks of Apple Inc. App Store is a service mark of Apple Inc. Android is
a trademark of Google, Inc. Facebook is a registered trademark of Facebook,
Inc. All other trademarks are the property of their respective owners.

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands
and franchises in the world. In the game’s 29 year history, hundreds of
millions of players have experienced the Tetris Effect. Tetris branded games
are played over one billion times per month. Loved globally by people of all
ages and all cultures, the Tetris game continues to be one of the most widely
recognized video games of all time. Tetris Holding, LLC is the owner of Tetris
rights worldwide and The Tetris Company, LLC is its exclusive licensee. For
the latest information about the Tetris brand and Tetris products, please
visit http://www.Tetris.com.

Follow Tetris on Twitter (@Tetris_Official) and become a fan of Tetris on
Facebook (www.facebook.com/tetris)

Contact:

Electronic Arts
Lauren Svensson, 650-628-3138
Senior Publicist
lsvensson@ea.com
or
Blue Planet Software, Inc
Danny Han, 808-954-6130
danny@blueplanetsoftware.com
 
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