Department of International Trade Promotion, TAT and Bangkok Bank to launch the world first-time event "The 1st Thailand

 Department of International Trade Promotion, TAT and Bangkok Bank to launch
 the world first-time event "The 1st Thailand Culinary World Challenge 2013"

  PR Newswire

  BANGKOK, Feb. 13, 2013

2-3 March 2013, Mega Bangna

BANGKOK, Feb. 13, 2013 /PRNewswire/ -- Department of International Trade
Promotion, Tourism Authority of Thailand, Bangkok Bank Public Company Limited,
Presents the 1st Thailand Culinary World Challenge 2013 from 2 to 3 March
2013, at Mega Bangna Complex supported by National Food Institute byMinistry
of Industry Thailand, Thai Chef Association, Thailand Culinary Academy, 
Morakot satisfaction guaranteed and Foodstylist Magazine. Emphasizing to
promote Thai cuisine and culture, and expand to international market, the
event is created for the first time in the world and will include the
professional chefs from 15 countries around the world .

"Regarding current government policy, H.E. Boonsong Tepiyapirom, Minister of
Commerce Thailand has emphasized 'Thailand: Kitchen to the World' strategy to
enhance Thai food image upon quality, safety, appearance and taste which could
increase Thai food market share up to 1 trillion US Dollars or 21% market
expansion which somehow is a result of continuously growing world population.
Amidst intense competition of world food market, Thailand must urge for
product development and in-depth market expansion in order to effectively push
forward Thai food export to a satisfied expectation. This could be done
through value-added process, product differentiation and product leverage by
trying to avoid price cutting strategy," stated Director General Department of
International Trade Promotion, Mrs. Srirat Rastapana.

Each team of competition will include 2 professional chefs from 15 countries:
Japan, Taiwan, South Korea, India, Singapore, Malaysia, Indonesia, Dubai,
Philippines, China, Hong Kong, Czech Republic, the United States of America
and Australia with a total of 30 chefs. The highlight activities are the
launch of Thai selected ingredient named "Thai Select" by Department of
International Trade Promotion, International cooking competition by making use
of Thai ingredient, and the Thai puppet show by Joe Louis on 2 March 2013.
Another highlight will be Thai cooking competition by making use of Thai
ingredient on 3 March 2013. The closing ceremony and gala dinner "The 5th
Spirits of Taste" will be held on 5 March 2013 with the Thai cooking show by 5
Thai master chefs.

For more information please contact:

Irin (+66) 2678 1401/ (+66) 81 808 7551,

irin@foodstylist.co.th / www.thaiworldchallenge.com

Website: http://www.thaiworldchallenge.com