Thanks Nova Scotia! Your donations helped feed thousands of hungry families across the province last year

Thanks Nova Scotia! Your donations helped feed thousands of hungry families 
across the province last year 
HALIFAX, Feb. 13, 2013 /CNW/ - Nova Scotia food banks got a big boost last 
year thanks to the $100,000 and 22,000 pounds food donated by customers and 
colleagues during food drives held at Atlantic Superstore(®), Save Easy(®) 
and nofrills(®) stores. 
"Food banks in Nova Scotia assist an average of more than 23,500 individuals 
each month, 33 per cent of who are children," says Dianne Swinemar, executive 
director, FEED NOVA SCOTIA. "The donations collected through the annual spring 
and holiday campaigns held at these stores go a long way to helping us keep 
our shelves stocked all year long." 
Across Canada, Loblaw banner stores like Loblaws(®), Loblaw great food(®), 
Fortinos(®), Zehrs Markets(®), Zehrs Great Food™, Your Independent 
Grocer(®), valu-mart(®), Real Canadian Superstore(®), Extra Foods(®), 
Atlantic Superstore(®), Provigo(®) and nofrills(®) raised $1.8 million and 
1.47 million pounds of food for local food banks in 2012. Thanks to customers' 
generosity and support, donations in 2012 exceeded those of 2011. 
Loblaw grocery stores have a long history of supporting food banks in their 
local communities. In 2009, the Company rebranded their efforts to the Extra 
Helping™ Food Drive campaign, a united, national campaign in an effort to 
reduce hunger. Since then, Loblaw stores have raised more than $5.4 million 
and more than 5.7 million pounds of food to support local food banks. 
"Loblaw is committed to fighting hunger across Canada and we want to express 
our utmost gratitude to our customers for sharing our dedication to this cause 
and for their generosity in helping to feed families in local communities," 
says Peggy Hornell, senior director, Community Investment, Loblaw Companies 
Limited. 
In addition, through annual corporate donations, Loblaw Companies Limited has 
contributed $1.125 million to date to Food Banks Canada in support of their 
National Food Sharing Program. 
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013 at 
Atlantic Superstore(®), Save Easy(®) and nofrills(®) stores in communities 
across Nova Scotia. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
program. 
About FEED NOVA SCOTIA 
FEED NOVA SCOTIA is a provincial charitable organization that helps feed 
hungry people by collecting and distributing food to more than 150 food banks, 
shelters and meal programs throughout Nova Scotia. The charity also works to 
alleviate chronic hunger and poverty through research, awareness initiatives 
and client programming. 
Loblaw Public Relations Department (905) 459-2500 pr@loblaw.ca 
Dianne Swinemar Executive Director FEED NOVA SCOTIA Telephone: (902) 457-1900 
dswinemar@feednovascotia.ca 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
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CO: Loblaw Companies Limited
ST: Nova Scotia
NI: RET FDR CHARITY  
-0- Feb/13/2013 10:59 GMT
 
 
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