JAKKS Pacific and Univision to Bring Iconic “El Chavo” Brand to U.S. Toy Aisles

  JAKKS Pacific and Univision to Bring Iconic “El Chavo” Brand to U.S. Toy
  Aisles

    JAKKS Signs Master Toy Agreement for Products Inspired by the Hispanic
                             Cultural Phenomenon

TOY FAIR 2013

Business Wire

MALIBU, Calif. & NEW YORK -- February 13, 2013

Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), announced today it
has been appointed as the North American Master Toy Licensee by Univision
Communications Inc., the leading media company serving Hispanic America, to
manufacture, distribute and market a line of toys inspired by “El Chavo,” the
highly popular comedy series that airs in the U.S. and Spanish-speaking
countries worldwide.

Leading U.S. toymaker JAKKS Pacific (NASDAQ: JAKK) signed a licensing
agreement with Univision to br ...

Leading U.S. toymaker JAKKS Pacific (NASDAQ: JAKK) signed a licensing
agreement with Univision to bring "El Chavo" branded toys to retail in Fall
2013. JAKKS debuted the El Chavo toy line at the International Toy Fair in New
York City. (Photo: Business Wire)

The “El Chavo” product line from JAKKS Pacific will include action figures,
plush, dolls, role play products, dress up, seasonal toys, table top games and
novelty items that celebrate the world of “El Chavo” including a variety of
characters seen in “El Chavo Animado,” the animated series airing on the
Univision Network, Sundays at 4 p.m. ET/PT. JAKKS is expected to launch the
“El Chavo”  product line in Fall 2013.

“We are continually looking to expand our product offerings with best-in-class
partners, and we realized an opportunity to introduce a Spanish-language
property that has an enormous fan base,” said Stephen Berman, President and
CEO, JAKKS Pacific, Inc. “With millions of viewers around the world every day,
and loved by generations of Latinos, ‘El Chavo’ is the perfect property to
develop toys and other products around. Our product line will bring to life
the charm of the characters and their community, allowing old and new fans the
opportunity to immerse themselves in the captivating and loveable world of ‘El
Chavo.’”

“With a rich history of successfully bringing popular entertainment properties
to life and strong nationwide distribution at retail, JAKKS was the right
licensing partner to enlist as we bring ‘El Chavo Animado’ to the ever-growing
population of Hispanic youth,” said Francisco Arenas, Vice President Consumer
Products, Univision Communications Inc. “The new ‘El Chavo’ product line will
include some of the most innovative and popular toys of today while connecting
Hispanic consumers with their heritage.”

The most-watched television sitcom in Mexican history, “El Chavo” was made
famous by comic Roberto Gómez Bolaños over four decades ago. The show has
delighted audiences across all of Latin America, Spain and the U.S. for over
25 years – reaching more than 350 million viewers worldwide. Showcasing one of
the most adored characters in Spanish-language television, “El Chavo Animado”
on Univision will bring the nostalgia and popularity of the original series to
a new generation.

“We are excited to finally bring ‘El Chavo’ to every home in the United
States,” said Maca Rotter, executive director, Televisa Consumer Products, the
entity which holds the rights for “El Chavo” in Mexico. “Transmitting the
excitement and personality of this beloved character to every child is our
goal.”

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving
Hispanic America. Its assets include Univision Network, one of the top five
networks in the U.S. regardless of language and the most-watched
Spanish-language broadcast television network in the country reaching 96% of
U.S. Hispanic households; TeleFutura Network, a general-interest
Spanish-language broadcast television network reaching 88% of U.S. Hispanic
households; Univision Cable Networks, including Galavisión, the country’s
leading Spanish-language cable network, as well as Univision tlnovelas, a new
24-hour cable network dedicated to novelas, Univision Deportes Network, a new
24-hour cable network dedicated to sports, ForoTV, a new 24-hour
Spanish-language cable network dedicated to news, and an additional suite of
six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson,
Telehit and Clásico TV; Univision Studios, which produces and co-produces
reality shows, dramatic series and other programming formats for the Company’s
platforms; Univision Television Group, which owns and/or operates 62
television stations in major U.S. Hispanic markets and Puerto Rico; Univision
Radio, the leading Hispanic radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision
Interactive Media, a network of national and local online and mobile sites
including Univision.com, which continues to be the #1 most-visited
Spanish-language website among U.S. online Hispanics, Univision Móvil, a
longstanding industry-leader with unique, relevant mobile products and
services, and Univision Partner Group, a specialized advertising and publisher
network. Headquartered in New York City, UCI has television network operations
in Miami and television and radio stations and sales offices in major cities
throughout the United States. For more information, please
visitUnivision.net.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui ®. JAKKS is also the
creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. www.jakks.com

About Grupo Televisa

Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking
world and a major participant in the international entertainment business.
Televisa Consumer Products it´s a division of Grupo Televisa’s Interactive
Media VicePresidency. Created in July of 2003, its purpose is to exploit the
potential of Grupo Televisa’s productions, and capitalize on the emotional
connection with the brand beyond the TV screen. TCP’s solid portfolio of
brands offers business opportunities to its commercial partners. In order to
understand the market in a closer way and its consumers in each region, the
company has offices in Europe and works with local representatives in Latin
America and now in the United States, through Univision Consumer Products.

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

© 2013 JAKKS Pacific, Inc. All rights reserved.

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Contact:

JAKKS Pacific, Inc.
Chad Nishimura
310-455-6235
chadn@jakks.net
or
Univision
Marielena Santana
212-455-5233
msantana@univision.net
 
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