Take the Plunge to Help Stop Kids Cancer Cold

The Sears Great Canadian Chill Transforms Yonge-Dundas Square into a Family 
Day Winter Festival 
TORONTO, Feb. 13, 2013 /CNW/ - Make a splash on Family Day weekend as The 
Sears Great Canadian Chill brings a new tradition to the heart of the city. 
From 2:00 to 7:00 p.m. on Sunday, Feb. 17 and 10:00 a.m. to 2:00 p.m. on 
Monday, Feb. 18 (speeches and ceremonial dip on Monday at 11:45 a.m.), brave 
Chillers will plunge into a freezing cold pool to raise money for the fight 
against childhood cancer. Proceeds raised from the event will be collected 
by the Sears Canada Charitable Foundation. The Foundation's donation from 
the Chill will be split evenly between supporting the Sears Cancer Clinic at 
The Hospital for Sick Children and the Sears Childhood Cancer Fellowship, also 
at SickKids, which conducts research into pediatric oncology. 
"We are thrilled to have our friends from Sears put on events like the Sears 
Great Canadian Chill," said Adrian Horwood, Vice-President, Corporate 
Partnerships, SickKids Foundation. "Their Foundation's commitment to 
children's health will truly make a difference in the fight against pediatric 
cancer, and we thank them on behalf of the patients at SickKids." 
The Toronto Chill will be a polar bear dip with a twist, as participants will 
come to the city's centre at Yonge-Dundas Square to plunge into a pool filled 
with cold water. The Chill pool will take centre stage of the Family Day 
Weekend Winter Festival. A Sunday afternoon and evening Chill will feature a 
DJ, live entertainment and contests to embody a party-like atmosphere. 
Monday's Family Day Winter Festival features the Carter's Kids' Zone with 
games, prizes and refreshments, the "Jack the Giant Slayer" Snowball Toss 
contest, hot drinks from Tassimo, live music on The Chill stage as well as 
other giveaways and prizes. 
All chillers will receive a special branded Chill towel, a snack courtesy of 
Concessions Canada and the opportunity to warm up in one of the hot tubs. 
Prizes will be given out to top fundraisers and those who are wearing the 
craziest costumes. 
"Sears works for Canadian families, and it's hard to think of a better place 
to be on Family Day than at the Sears Great Canadian Chill," said Calvin 
McDonald, President and CEO, Sears Canada Inc. "There are varied activities 
for kids of all ages, and it's all in the spirit of adding to the millions of 
dollars that events sponsored by Sears have already raised to help the fight 
against childhood cancer." 
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register 
for this special polar bear dip individually or as a team, with friends and 
family. Each registered Chiller can create an online participant profile, 
personalize a fundraising page and send donation requests to family and 
friends. Those who do not want to take part in the plunge are encouraged to 
join the festivities at Yonge-Dundas Square, chill out and cheer others on. 
General donations or participant sponsorship can be made at TheChill.ca 
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that 
collects and distributes donations to charitable organizations that support 
Sears Canada's community investment mandate, which is focused on the healthy 
development of children and youth in areas of both health and education. The 
health component is centered on raising awareness and providing funds for 
research and treatment for the fight against childhood cancer. The education 
component is centered on after-school programs and initiatives, which enrich 
children's lives and allow them to reach their full potential as contributing 
members of society. 
Contact for Media: 
Jef Moore Communications Manager Sears Great Canadian Chill (905) 407-4163 
SOURCE: Sears Canada Inc. 
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CO: Sears Canada Inc.
ST: Ontario
-0- Feb/13/2013 12:00 GMT
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