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Citrix Data Shows Mobile Subscriber Experience on Wireless Networks Differs from Perception

  Citrix Data Shows Mobile Subscriber Experience on Wireless Networks Differs
  from Perception

 Latest ByteMobile Mobile Analytics Report Examines Mobile Data Usage Trends
            and the Impact this Behavior has on Carriers’ Networks

Business Wire

SANTA CLARA, Calif. -- February 13, 2013

The Citrix ByteMobile Mobile Analytics Report published today for the first
quarter of 2013, provides insights into subscriber behavior and related
factors that determine quality of experience (QoE) for mobile data services
today. The findings highlight subscriber behavior on various mobile
applications and the impact this has on operator networks. In conjunction with
the report, consumer survey findings were also published by the company to
compare consumer perspectives against behavior patterns. The data points to a
contrast between what mobile device owners think they know about their devices
and plans, and what the reality is when consuming content.

“These findings are unique in comparing actual subscriber behaviors on
wireless networks with what people think their usage patterns are like,” said
Chris Koopmans, vice president and general manager of Service Provider
Platforms, Citrix. “Combining the ByteMobile report with the consumer survey
provides additional insight into subscribers’ views of their mobile
experiences and the impact this behavior has on operators’ networks. This
real-world data is further validation that network providers need to improve
their subscribers’ mobile experience in order to differentiate their services
and better monetize an increasing volume of traffic.”

The Mobile Analytics Report summarizes data traffic patterns from a global
cross-section of Citrix ByteMobile customers’ mobile networks and provides
insight into the current state of the mobile ecosystem. The report illustrates
how subscribers use their wireless devices and the impact of such use on
operator networks. It also reveals subscriber use of social networking and
mobile health applications, quantifies the impact of advertising on the mobile
network, and highlights Web video user experience statistics. Among the
findings:

Health apps and games dominate mobile traffic

People are increasingly using mobile devices to support health goals and track
their fitness progress. Personal fitness applications dominate the category,
generating 50 percent of the total mobile health related data traffic on
wireless networks. Additionally, 39 percent of subscribers use a fitness
specific application, while 47 percent use a pregnancy-related application.
Interestingly, pregnancy monitoring applications generate nine percent of the
total mobile health related data traffic on wireless networks.

Mobile gaming continues to be popular among subscribers. The report found that
the three most popular games played while connected to a wireless network are
Words with Friends, Temple Run and Angry Birds.

Video remains king of mobile traffic

The Mobile Analytics Report reveals that 20 percent of subscribers watch
mobile videos on a given day, with 74 percent of consumer survey respondents
seeking out most videos they watch. Of the videos consumed on mobile devices,
92 percent are low-resolution video at 360p or less. However, a majority of
survey respondents (64 percent) said they thought they were viewing
high-resolution video. This indicates a clear disconnect in the quality of
video a subscriber thinks they are consuming versus the reality. The latest
report further reveals that two out of 10 mobile subscribers watched video on
mobile devices, generating more than 50 percent of the total mobile data
traffic on wireless networks. Today, mobile video subscribers watch an average
of two minutes of video content at a time, doubling the time spent consuming
video as reported in the February 2010 Mobile Analytics Report.

The need for speed

In addition to video, mobile Web usage also consumes a large amount of mobile
data traffic, and the consumer survey shows that people require speedy
download times or they will abandon the effort. Nearly a third of survey
respondents give up in eight seconds or less, pointing to the need for more
mobile Web pages to download at this speed.

While approximately 50 percent of mobile Web pages download in eight seconds
or less across wireless networks, 20 percent of pages requested take longer
than 20 seconds to download. When it comes to a poor mobile Web experience,
more than half (51 percent) of mobile device owners blame their provider,
while 49 percent blame the website. The Mobile Analytics Report confirms that
wireless networks across North America deliver the fastest Web page download
times in the world.

Advertising consumes subscriber data allowance

The Mobile Analytics Report discovered mobile advertisements containing video
content generate 10 times more data per advertisement than those without
video. Interestingly, the report revealed the top four advertising networks,
both by subscriber reach and total data volume generated, are owned by Google
– Double Click, Google, Admob and 2mdn. For smartphone subscribers, mobile
advertisements consume one percent of the total monthly data traffic
generated. While minimal, this percentage is expected to increase as mobile
advertising continues to grow.

Methodology

The findings in the Citrix ByteMobile Mobile Analytics Report are generated
from Smart Capacity™ Mobile Analytics, the company’s mobile data traffic
reporting solution. The Mobile Analytics Report anonymously sources data
traffic statistics from 3G and 4G networks of Citrix ByteMobile’s global
tier-one customer base and provides insight into the current state of the
mobile ecosystem. Its findings have been cited widely by industry market
research firms and the media.

The consumer survey was conducted by Wakefield Research
(www.wakefieldresearch.com) on behalf of Citrix. It was distributed among
1,000 U.S. adult smartphone or tablet owners ages 18 and older, between
January 8 and 15, 2013, using an email invitation and an online survey. Quotas
were set to ensure reliable and accurate representation of the U.S. adult
smartphone or tablet owner population 18 and older.

About Citrix ByteMobile

Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver
the best possible experience to their subscribers under all network conditions
and to differentiate their services based on subscriber usage. The company’s
solutions have been deployed in the mobile networks of more than 130 operators
worldwide to manage escalating demand for capacity due to video and other rich
multimedia content and applications. With Smart Capacity, mobile operators can
improve utilization of existing capacity and control operating expenses, while
increasing revenue growth and profitability. To learn more, visit
www.bytemobile.com.

About Citrix

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile
workstyles—empowering people to work and collaborate from anywhere, accessing
apps and data on any of the latest devices, as easily as they would in their
own office—simply and securely. Citrix cloud computing solutions help IT and
service providers build both private and public clouds—leveraging
virtualization and networking technologies to deliver high-performance,
elastic and cost-effective services for mobile workstyles. With market leading
solutions for mobility, desktop virtualization, cloud networking, cloud
platforms, collaboration, and data sharing, Citrix helps organizations of all
sizes achieve the kind of speed and agility necessary to succeed in an
increasingly mobile and dynamic world. Citrix products are in use at more than
260,000 organizations and by over 100 million users globally. Annual revenue
in 2012 was $2.59 billion. Learn more at www.citrix.com.

ByteMobile, the ByteMobile logo, Smart Capacity, and Smart Capacity at the
Core are trademarks, service marks and/or registered trademarks of Citrix
Systems, Inc. in the United States and other countries. All other trademarks,
service marks and product names used herein are the property of their
respective owners.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to
the safe harbor provisions of Section 27A of the Securities Act of 1933 and of
Section 21E of the Securities Exchange Act of 1934. The forward-looking
statements in this release do not constitute guarantees of future performance.
Those statements involve a number of factors that could cause actual results
to differ materially, including risks associated with the impact of the global
economy and uncertainty in the IT spending environment, including in revenue
growth and recognition of revenue, products and services, their development
and distribution, product demand and pipeline, economic and competitive
factors, including risks associated with international growth and IT
consolidation, as well as other risks detailed in the Company's filings with
the Securities and Exchange Commission. Citrix assumes no obligation to update
any forward-looking information contained in this press release or with
respect to the announcements described herein.

Contact:

Citrix
Stacey Keegan, 408-327-7754
stacey.keegan@citrix.com
Twitter: @ByteMobile
 
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