Steve Sachs, Former Senior Time Warner/Time Inc. Exec, Joins OneSpot as CEO
Experienced digital media leader joins the rapidly growing content advertising
AUSTIN, Texas -- February 13, 2013
OneSpot - the content advertising company that marries content marketing with
the power, data intelligence, and infrastructure of online advertising - has
named as CEO Steve Sachs, former Executive Vice President, Consumer Marketing
and Sales at the Time Inc. division of Time Warner. OneSpot Founder Matt Cohen
will continue as President.
“Steve Sachs is an industry-leading marketing visionary with extensive
experience at the intersection of digital media, content, and marketing,” said
Matt Cohen, OneSpot Founder and President. “He has an impressive track record
of new business leadership, including launching the Real Simple brand and as a
member of the Board of Directors at Next Issue Media, the digital content
joint venture owned by Time Warner and four other major media companies. His
love of creating new products that help consumers and advertisers is a perfect
fit for OneSpot and its solution that blends content, data, and advertising to
create real value for companies.”
Sachs brings 19 years’ experience in digital marketing, media, advertising,
and custom content to OneSpot. He has served in a number of key executive
positions at Time Inc. including: leading consumer digital strategy and
distribution and revenue for 20 U.S. media brands; President of the Time Inc.
Lifestyle Group, which includes Real Simple, Cooking Light, Southern Living,
MyRecipes; and as President of Real Simple, where he led the launch of the
Real Simple brand and the series Real Simple. Real Life. on TLC, as well as
Real Simple-branded products sold at Target and Bed Bath and Beyond. Under
Sachs’ leadership, Real Simple was recognized as among the most innovative,
successful media brands by Advertising Age, Adweek, and others.
“Content is emerging as a core component of advertising, marketing, sales, and
other important business functions. $16 billion will be invested in content
creation this year and that will continue to increase,” said Steve Sachs, CEO,
“However, the hardest problem with content is getting the right audiences to
see it,” Sachs continued. “OneSpot empowers businesses to transform their
owned or earned digital content into high-performing advertising, and then use
data intelligence, segmentation, and re-targeting to align their content
strategy with business goals.
“The result reaches the right prospects at the right time in the purchase
cycle,” Sachs said. “OneSpot’s content advertising approach increases response
rates 2 to 50 times over traditional advertising and transforms earned media
into a channel for companies to identify prospects.”
Sachs' passion for helping innovative companies reach audiences through
marketing and content extends beyond Fortune 500 companies. Sachs has served
as a mentor with startup accelerators TechStars New York and First Growth
Venture Network, and recently joined the Board of Directors of The Texas
Tribune, a nonpartisan, nonprofit media organization that promotes civic
engagement and discourse on public policy, politics, government, and other
matters of statewide concern. While in New York, he served on the Board of
Trustees of Brooklyn Academy of Music (BAM), and chaired the marketing
committee, advising on distribution strategy of BAM's content to raise
awareness, grow audience, and deepen loyalty.
Sachs holds a BS in Economics from the University of Pennsylvania and an MBA
from Stanford University.
To learn more about OneSpot visit: http://onespot.com.
OneSpot marries content marketing with the power, data intelligence, and
infrastructure of online advertising. OneSpot's platform turns owned and
earned content into native advertising that drives positive business outcomes.
Big data machine learning is applied to place native ads with the highest
efficacy across all web traffic sources, and then makes use of viewer behavior
data for re-targeting sequencing to optimize the content-to-conversion funnel.
OneSpot has been running content ad campaigns in private preview since March
2012. Clients have represented B2B, B2C, and CPG companies. The system is live
with display ads today, and will shortly support other channels, including:
mobile, social, and search. Learn more at: http://onespot.com.
Nicole Jordan, 310-988-9157
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