Bayer CropScience Innovation Plus Platform Offers Customizable Tools

Bayer CropScience Innovation Plus Platform Offers Customizable Tools

MyYield, MyRebate and Innovation Center Part of a Suite of Tools

After extensive conversations with and feedback from growers, Bayer
CropScience recently updated its Innovation Plus platform to provide program
information, rebate and yield calculators, an education center and redemption
catalog. The platform is available at

The new MyRebate calculator determines the value of the farmer's rebate, based
on the purchases he inputs, while the MyYield calculator helps calculate a
farmer's potential return on investment based on various crop input scenarios,
such as commodity price, application rates and product cost. These tools help
take the guesswork out of some financial calculations, leaving farmers with
more time to dedicate to other functions vital to their farming operations.

"What we keep hearing from farmers is the need for more technology to assist
in planning the growing season. The new Innovation Plus site does just that,"
David Hollinrake, Bayer CropScience vice president of agricultural commercial
operations (ACO) marketing, explained. "With all-new calculator tools on the
site, growers can instantly forecast potential yields and plan their budgets
while considering our innovative product line. And they'll have instant access
to our latest financing and incentive programs. "

Also recently introduced to the platform is the Innovation Center, a hub of
educational information about determining crop varieties, reducing yield loss,
correcting problems and evaluating yield performance. What's more is that once
a grower completes his profile, the site customizes to specific needs, such as
crop input programs that might fit his or her operation.

The new Innovation Plus platform is an opportunity for growers to access all
of these tools from a single entry point. It also is just one example of the
Bayer CropScience commitment to helping growers identify unique ideas and
develop innovative answers to questions and challenges related to their

"The updated program and new tools are the results of listening to growers and
an assessment of the earlier Innovation Plus program. We developed this new
platform to empower our customers with real time solutions designed to
increase their ROI," Rodney Schmidt, Bayer CropScience Midwest marketing
manager, added. "Innovation Plus is a value-driven experience providing
farmers with tools to make real-time business decisions and a personalized
window to their farms' future."

What's more, every Innovation Plus member can earn cash-equivalent rewards for
participating products within the Innovation Plus Program. To enroll, growers
register at And there is no need for
growers to submit paperwork. Proofs of purchase are submitted electronically
to Data Dimensions™ by participating retailers.

For additonal information about Innovation Plus, please visit To learn more about Bayer CropScience,
visit or contact your local sales representative for
product information.

About Bayer CropScience

Bayer is a global enterprise with core competencies in the fields of health
care, agriculture and high-tech materials. Bayer CropScience, the subgroup of
Bayer AG responsible for the agricultural business, has annual sales of EUR
7.255 billion (2011) and is one of the world's leading innovative crop science
companies in the areas of seeds, crop protection and non-agricultural pest
control. The company offers an outstanding range of products including high
value seeds, innovative crop protection solutions based on chemical and
biological modes of action as well as an extensive service backup for modern,
sustainable agriculture. In the area of non-agricultural applications, Bayer
CropScience has a broad portfolio of products and services to control pests
from home and garden to forestry applications. The company has a global
workforce of 21,000 and is represented in more than 120 countries. This and
further news is available at:


Bayer CropScience Media Hotline - 1-877-879-6162

Find more information at


Forward-Looking Statements

This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer's public reports which are available
on the Bayer website at The company assumes no liability whatsoever
to update these forward-looking statements or to conform them to future events
or developments.

This article was originally distributed on PRWeb. For the original version
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CONTACT: Bayer CropScience LP
         Becca Hogan
         (919) 549-2998
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