Ball Corporation and Can Manufacturers Institute Launch CANS GET YOU COOKING
- Ball Corporation rolls out CANS GET YOU COOKING, in partnership with the Can
- National Canned Food Month celebrated in February kicks off with
- Country's leading grocery retailers and brands join the campaign to drive
cooking with canned food
BROOMFIELD, Colo., Feb. 13, 2013
BROOMFIELD, Colo., Feb. 13, 2013 /PRNewswire/ -- Ball Corporation, employing
more than 3,000 employees in the Denver-metro area, today announced the
nationwide launch of CANS GET YOU COOKING during National Canned Food Month
In partnership with the Can Manufacturers Institute (CMI), the national trade
association of the metal can manufacturing industry and its suppliers in the
United States, CANS GET YOU COOKING is a multi-year, fully-integrated
campaign, designed to remind consumers of the great benefits of cooking with
canned food and showcase new and exciting ways to incorporate canned food into
everyday mealtime occasions.
CANS GET YOU COOKING builds on the insights from a new consumer research study
conducted by Artemis Strategy Group, which revealed that consumers have
positive associations with canned food and trust the ironclad technology of
cans to deliver food that is fresh, flavorful, nutritious and convenient. The
research also revealed that when asked which package is best for sealing in
freshness and nutrition, existing canned food users chose the can nearly twice
as often as frozen boxes/bags or glass jars.
"Through the CANS GET YOU COOKING program, we have teamed with the country's
leading grocery retailers and brands to further elevate the benefits and
convenience of canned food in the minds of consumers and encourage consumers
to continue moving canned foods from the pantry to their plates," said Michael
Feldser, senior vice president of Ball Corporation and chief operating
officer, global metal food and household products packaging. "Our company is
always committed to providing safe, nutritious and refreshing canned food and
beverages to consumers in Colorado, across the country and around the world."
The CANS GET YOU COOKING campaign kicks off with a partnership with ABC's The
CHEW, a nationally televised daytime food and lifestyle series, and includes a
robust consumer-facingnationalpublic relations program, partnerships with
in-store registered dietitians and a trade media advertising campaign.
According to CMI, the can industry accounts for the annual domestic production
of approximately 124 billion food, beverage and other metal cans, employs more
than 28,000 people with plants in 33 states, Puerto Rico and American Samoa,
and generates about $17.8 billion in direct economic activity.
To learn more about the CANS GET YOU COOKING campaign, consumers should visit
Ball Corporation is a supplier of high quality packaging for beverage, food
and household products customers, and of aerospace and other technologies and
services, primarily for the U.S. government. Ball Corporation and its
subsidiaries employ approximately 15,000 people worldwide and reported 2012
sales of more than $8.7 billion. For the latest Ball news and for other
company information, please visit http://www.ball.com.
The survey, commissioned by the Can Manufacturers Institute and conducted by
Artemis Strategy Group, polled more than 1,800 nationally representative U.S.
adults aged 18 years old and older of primary grocery shoppers who are meal
decision-makers from June 11 to June 17, 2012.
Trade industry partners and media can learn more about the campaign at
SOURCE Ball Corporation
Contact: Jim Peterson, +1-303-460-2470, firstname.lastname@example.org
Press spacebar to pause and continue. Press esc to stop.