YOU On Demand Expands to IPTV Platform for Video On Demand Service in China Signs Distribution Agreement With Tianjin IPTV

 YOU On Demand Expands to IPTV Platform for Video On Demand Service in China
                Signs Distribution Agreement With Tianjin IPTV

PR Newswire

NEW YORK, Feb. 13, 2013

NEW YORK, Feb. 13, 2013 /PRNewswire/ --YOU On Demand Holdings, Inc. (NASDAQ:
YOD) ("YOU On Demand" or the "Company"), the leading Pay-Per-View (PPV) and
Video On Demand (VOD) platform service in China, announced today that it has
signed a distribution agreement with Tianjin IPTV (Internet Protocol
Television), which covers households across 16 major districts and counties in
the greater Tianjin metropolitan area. YOU On Demand will officially launch
with Tianjin IPTV immediately following the completion of the Chinese New Year
celebration which began on February 10, 2013.

IPTV is a system through whichtelevisionservices are delivered using
theInternet protocol suiteover a packet-switched networksuch as
theInternet, instead of being delivered through
traditionalterrestrial,satellitesignal andcable television formats.

The signing with Tianjin IPTV represents an expansion of YOU On Demand's
services from cable to the IPTV platform, thus increasing the number of
customers who can view the wide variety of films YOU On Demand delivers each
month through its Transactional Video On Demand (TVOD) and Subscription Video
On Demand (SVOD) packages.

"YOU On Demand is always seeking to partner with new and exciting distribution
platforms in order to deliver the highest quality entertainment experience to
the broadest reach of existing and potential new customers," saidShane
McMahon, Chairman and CEO of YOU On Demand. "We are honored to partner with
Tianjin IPTV and are looking forward to reaching this new consumer base."

YOU On Demand currently has content deals in place with many ofHollywood's
top studios including Disney Media Distribution, Paramount Pictures, Universal
Pictures, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures, as
well as a broad selection of the best content from Chinese filmmakers.

About YOU On Demand Holdings, Inc. (

YOU On Demand (NASDAQ: YOD) is the leading national Pay-Per-View (PPV) and
Video On Demand platform in China. The Company offers premium content,
including leading Hollywood and China-produced movie titles, to customers
across China through its Transactional Video On Demand (TVOD), Subscription
Video On Demand (SVOD) and Near Video On Demand (NVOD) services. YOU On Demand
has secured alliances with leading global media operators and content
developers. The Company has a comprehensive end-to-end secure delivery system,
governmental partnerships and approvals and offers additional value-added
services. YOU On Demand has strategic partnerships with the largest media
entities in China, a highly experienced management team with international
background and expertise in Cable, Television, Film, Digital Media, Internet
and Telecom. YOU On Demand is headquartered in New York, NY with its China
headquarters in Beijing.

Safe Harbor Statement

This press release contains certain statements that may include "forward
looking statements." All statements other than statements of historical fact
included herein are "forward-looking statements." These forward looking
statements are often identified by the use of forward-looking terminology such
as "believes," "expects" or similar expressions, involve known and unknown
risks and uncertainties. Although the Company believes that the expectations
reflected in such forward-looking statements are reasonable, they do involve
assumptions, risks and uncertainties, and these expectations may prove to be
incorrect. You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. The
Company's actual results could differ materially from those anticipated in
these forward-looking statements as a result of a variety of factors,
including those discussed in the Company's periodic reports that are filed
with the Securities and Exchange Commission and available on its website
( All forward-looking statements attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking statements.

Jason Finkelstein    Robert Rinderman or Norberto Aja
YOU On Demand       JCIR
212-206-1216 212-835-8500

SOURCE YOU On Demand Holdings, Inc.

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