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Food Lion Launches Annual Easter Seals Shop&Care Fundraising Campaign to Assist Children and Adults with Disabilities



   Food Lion Launches Annual Easter Seals Shop&Care Fundraising Campaign to
                 Assist Children and Adults with Disabilities

PR Newswire

CHICAGO, Feb. 13, 2013

Customers can purchase specially-marked items or donate at register February
13 through March 12

CHICAGO, Feb. 13, 2013 /PRNewswire-USNewswire/ -- Food Lion has launched its
annual Easter Seals Shop&Care fundraising campaign, aimed at raising millions
of dollars to assist children and adults with disabilities in Food Lion's more
than 1,100 stores. The campaign will run February 13 through March 12.

(Logo: http://photos.prnewswire.com/prnh/20110401/MM76153LOGO)

Customers may participate by purchasing specially-marked products from more
than 100 manufacturers who support Easter Seals' mission to help children,
families and adults with disabilities address life's challenges and achieve
personal goals. In addition, customers may make a donation of $1 or more at
checkout. For each at-register donation, customers will receive a coupon
booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods.

In addition, shoppers can purchase specially marked boxes of General Mills
cereals and General Mills will make an additional donation to Easter Seals, up
to $50,000. When cases of Food Lion's store brand, My Essentials, water is
purchased, the company will make an additional donation, up to $250,000.

"Food Lion is a proud supporter of Easter Seals and we value our longstanding
partnership with this meaningful organization," said Sherrii Webb, community
relations manager of Food Lion. "We are honored to support the mission of
providing help, hope and independence to children and adults living with
disabilities."

Easter Seals ensures all funds raised remain within the local communities to
benefit residents living with disabilities.

"Through the years, Food Lion's Shop&Care campaign has touched the lives of so
many families, providing new opportunities for children and adults with
disabilities," said James E. Williams, Jr., president and chief executive
officer, Easter Seals. "Without the support of corporate partners like Food
Lion, Easter Seals would not be able to effectively serve the families living
with disabilities we work with every day."

Food Lion and its customers have helped raise more than $33 million for Easter
Seals since 1991. This support helps Easter Seals provide services for
individuals living with autism, developmental disabilities, physical
disabilities and other special needs. Services include medical rehabilitation,
child development centers, camping, respite, job training and employment,
adult and senior services and military and veterans services.

About Easter Seals

Easter Seals is the leading non-profit provider of services for individuals
with autism, developmental disabilities, physical disabilities and other
special needs. For more than 90 years, Easter Seals has been offering help and
hope to children and adults living with disabilities, and to the families who
love them. Additionally, Easter Seals has provided critical community-based
supports and services to military service members, veterans and their families
since World War II. Through therapy, training, education and support services,
Easter Seals creates life-changing solutions so that people with disabilities
and military families can live, learn, work and play. Support children and
adults with disabilities at www.easterseals.com or www.shopandcare.com.

About Food Lion

Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the
U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more
than 1,100 supermarkets. The company employs approximately 57,000 associates
delivering quality products, low prices and service to customers in 10
Southeast and Mid-Atlantic states. For more information, visit
http://www.foodlion.com.

SOURCE Easter Seals

Website: http://www.easterseals.com
Contact: Cindy Metzger, Easter Seals, +1-312-551-7144,
cmetzger@easterseals.com, www.easterseals.com/media, Benny L. Smith, Food
Lion, +1-704-310-4077, blsmith@foodlion.com, www.foodlion.com
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