Thanks New Brunswick! Your donations helped feed thousands of hungry families
across the province last year
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19
MONCTON, NB, Feb. 13, 2013 /CNW/ - New Brunswick food banks got a big boost
last year thanks to the $90,000 and 30,000 pounds food donated by customers
and colleagues during food drives held at Atlantic Superstore(®), Save
Easy(®) and nofrills(®) stores.
"Food banks in New Brunswick assist an average of nearly 20,000 individuals
each month, 32 per cent of who are children," says George Piers, president,
New Brunswick Association of Food Banks. "The donations collected through the
annual spring and holiday campaigns held at these stores go a long way to
helping us keep our shelves stocked all year long."
Across Canada, Loblaw banner stores like Loblaws(®), Loblaw great food(®),
Fortinos(®), Zehrs Markets(®), Zehrs Great Food™, Your Independent
Grocer(®), valu-mart(®), Real Canadian Superstore(®), Extra Foods(®),
Atlantic Superstore(®), Provigo(®) and nofrills(®) raised $1.8 million and
1.47 million pounds of food for local food banks in 2012. Thanks to customers'
generosity and support, donations in 2012 exceeded those of 2011.
Loblaw grocery stores have a long history of supporting food banks in their
local communities. In 2009, the Company rebranded their efforts to the Extra
Helping™ Food Drive campaign, a united, national campaign in an effort to
reduce hunger. Since then, Loblaw stores have raised more than $5.4 million
and more than 5.7 million pounds of food to support local food banks.
"Loblaw is committed to fighting hunger across Canada and we want to express
our utmost gratitude to our customers for sharing our dedication to this cause
and for their generosity in helping to feed families in local communities,"
says Peggy Hornell, senior director, Community Investment, Loblaw Companies
In addition, through annual corporate donations, Loblaw Companies Limited has
contributed $1.125 million to date to Food Banks Canada in support of their
National Food Sharing Program.
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013 at
Atlantic Superstore(®), Save Easy(®) and nofrills(®) stores in communities
across New Brunswick.
About the New Brunswick Association of Food Banks
The New Brunswick Association of Food Banks Inc. is a nonprofit, charitable
organization whose membership is comprised of food banks and soup kitchens
throughout the province of New Brunswick. The organization's main activities
include managing the New Brunswick sharing program; operating a provincial
food distribution system; preparing a directory for members; representing New
Brunswick food banks as a member of Food Banks Canada; and improving public
awareness of hunger in the province.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(®) brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(®) points loyalty
Loblaw Public Relations Department (905) 459-2500 firstname.lastname@example.org
Glenn Rioux, President New Brunswick Association of Food Banks Telephone:
(506) 473-2001 Email:email@example.com
SOURCE: Loblaw Companies Limited
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CO: Loblaw Companies Limited
ST: New Brunswick
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-0- Feb/13/2013 10:59 GMT
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