Hasbro Revolutionizes Marble Battling Action with the Introduction of New B-DAMAN Toy Line

  Hasbro Revolutionizes Marble Battling Action with the Introduction of New
  B-DAMAN Toy Line

  Innovative New B-DAMAN Figures & Arenas Feature Competitive Play & Digital
                           Experience With New App

TOY FAIR 2013

Business Wire

NEW YORK -- February 12, 2013

The action and excitement of marble shootouts is back in 2013 with the B-DAMAN
line from Hasbro, Inc. (NASDAQ: HAS) under license from d-rights and with
development and manufacturing assistance from TakaraTomy. Unveiled at the
American International Toy Fair in New York, characters and battlefields
featured in the upcoming B-DAMAN television series come to life in toy and
digital form as kids choose which figure’s personality and fighting style best
represents them in the heat of fast-paced B-DAMAN battles. Whether players
want to hone their rapid-fire, power, or precision skills in solo play against
B-DAMAN targets or advance to competition level with fellow battlers in
engaging arenas, B-DAMAN play allows for kids to create their own set of rules
and games for an almost endless amount of challenges.

Players must master power, speed and precision to keep up with the frenetic
marble shooting play in ...

Players must master power, speed and precision to keep up with the frenetic
marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, unveiled
by Hasbro at the 110th American International Toy Fair. The B-DAMAN product
line launches in the fall of 2013. (Photo: Business Wire)

The new B-DAMAN line of toys will also offer a platform that connects physical
toys with the digital world for a complete, unified experience. Players will
be able to scan any B-DAMAN figure via the B-DAMAN app on their mobile devices
(available this fall for Android & Apple devices; see app descriptions on
iTunes and Google Play for device requirements) and the app will recognize the
figure and allow the user to choose a figure to transform into the digital
experience. Each figure also comes with a code card that includes a 14 digit
numerical code. Users will be able to enter the code manually in app or online
to unlock virtual B-DAMAN figures; get access to exclusive digital content on
BDamanBattles.com and in the app. Whether physical or digital, the B-DAMAN
experience allows kids to battle opponents from around the world live almost
anywhere at any time!

“With its line of BEYBLADE tops, Hasbro has become a leader in the action
battling category and we’re thrilled to be working with d-rights to deliver
fast paced, character driven marble battling based on the B-DAMAN brand and
entertainment,” said Derryl DePriest, Vice President Global Marketing, Hasbro.
“The digital experience we’ve built into each B-DAMAN figure continues to
drive innovation and will bring the battling play to a new level.”

“Hasbro has helped turn our BEYBLADE brand into a global phenomenon with its
line of battling tops,” said Daizo Suzuki, President, d-rights. “We’re excited
to work with them on the new B-DAMAN experience and deliver the next big thing
in competitive battling play.”

The B-DAMAN animated series is anticipated to air in the U.S. beginning in
September. The B-DAMAN toy line launches in August of 2013 in the U.S. and
highlights from the line follow:

B-DAMAN Figure

(HASBRO/Ages 6 & up/Approx. Retail Price: $8.99/Available: Fall 2013)

Bring the attitude of B-DAMAN characters alive with the B-DAMAN figures. Each
figure is based on Season 1 B-DAMAN CROSSFIRE TV programming and embodies one
of three different fighting styles including power, rapid-fire, or precision
so players can pick and change their shooting strategy every time they play.
Collect all eight figures and perfect your skills or create unique obstacle
courses for a completely new challenge! Each item in the assortment includes
one B-DAMAN figure, one target, two marbles (one deco marble) and one tool.
Each sold separately.

B-DAMAN Figure with Accessory

(HASBRO/Ages 6 & up/Approx. Retail Price: $12.99/Available: Fall 2013)

Rule any battlefield with these enhanced B-DAMAN figures. Each item includes
one B-DAMAN figure, two marbles (one deco marble), one tool, two targets and a
unique accessory for advanced shooting performance. Watch marbles whiz through
the Lightning Dravise figure’s tornado magazine or attach the grip barrel to
the Strike Cobra figure for extra accuracy behind every shot. The deluxe
figure assortment features three different B-DAMAN characters with 3 unique
accessories, each sold separately.

B-DAMAN Two Packs

(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Fall 2013)

Everything you need to start your B-DAMAN battle experience! Each pack
includes two B-DAMAN figures, four marbles, and two targets! Engage in a
B-DAMAN battle against your friend, or use the target to hone your rapid-fire
and speed skills! Two different B-DAMAN Two Packs are available, each sold
separately.

B-DAMAN Ultimate Packs

(HASBRO/Ages 6 & up/Approx. Retail Price: $19.99/Available: Fall 2013)

Everything you need to assemble your ultimate B-DAMAN! Each Ultimate Pack
includes a B-DAMAN figure, three accessory pieces, two marbles, and a target!
Accessories include Stabilizer Supports, Straight Barrel Shooters, Twin
Magazine Loaders, and other cool add-ons to enhance the power of your B-DAMAN
figures! Two different B-DAMAN Ultimate Packs are available, each with
different accessories and each sold separately.

B-DAMAN SURGE STRIKE Arena

(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Fall 2013)

A steady hand and masterful shots are the only way to claim the title of
B-DAMAN champ in the SURGE STRIKE arena. In a head-to-head battle players pick
a side and aim at the target in the center of the arena. The goal is to hit
five of the power push rods to push them towards their opponent’s territory
where they’ll drop into a locked position, and interfere with outbound shots.
The first to lock three of the rods completely to the other side wins! The
SURGE STRIKE arena includes completely enclosed arena walls, 6 marbles (1 deco
marble) and 1 target play set.

B-DAMAN VERTIGO SPIN Arena

(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Fall 2013)

Test accuracy and speed with a series of rapid marble attacks in the VERTIGO
SPIN arena. In a head-to-head battle players will have to stay calm and
collected as they shoot at the target in the center of the arena and try to
knock their marbles out before their opponent. The first to get all three of
their marbles out of the target wins the game and claims B-DAMAN victory! To
keep players on their toes, the center target spins when one of its side fins
are hit. Set includes completely enclosed arena walls, 6 marbles (1 deco
marble) and 1 target play set.

B-DAMAN BREAK BOMBER BATTLEFIELD Arena

(HASBRO/Ages 6 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

Players must master power, speed and precision to keep up with the frenetic
marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, featured
prominently in the B-DAMAN Season 1 TV series. Players start on opposite sides
as they shoot at the rows of blocks in the center of the arena. Blasting away
yellow blocks reveal red blocks. The player that blasts three out of five red
blocks into the opponents’ territory wins. Set includes one deluxe target play
set with 25 blocks, completely enclosed arena walls, two B-DAMAN figures, two
B-DAMAN Wide Magazine Accessory pieces and 16 marbles.

About B-DAMAN

B-DAMAN is TOMY Company, Ltd’s original toy brand first launched in Japan in
1993. With B-DAMAN, TOMY has brought a new level of innovation and excitement
to the traditional game of marbles. Through collaboration with TOMY’s global
partners including d-rights and Hasbro, B-DAMAN has become a battle-action toy
and entertainment brand loved by children in more than 30 countries around the
world, with cumulative worldwide sales approaching 100 million units.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF,
LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative play
and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. The Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for the U.S. on
The Hub TV Network, part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's
deep commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world for future generations
and to positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com.

HAS-B

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Contact:

Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
 
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