The Focal Point LLC Opens East Coast Office

The Focal Point LLC Opens East Coast Office 
Nation's Premier Trial Strategy Group Expands With Office in New York
to Better Serve Its East Coast Clients 
OAKLAND, CA and NEW YORK, NY -- (Marketwire) -- 02/12/13 --  The
country's leading trial consulting firm, The Focal Point LLC,
announced this week the opening of an office in New York City.
Located in Manhattan at 415 Madison Avenue, the office is fully
staffed to provide trial strategy, jury consulting, trial graphics
and animation, and war room support services. Scott Hilton, the
firm's managing partner, indicated that the day-to-day operations of
the New York office will be overseen by a senior team of trial
consultants and jury experts including John L Hicks, senior jury
consultant, and Paul Roberts, senior case manager.  
"We realized a few years ago that we were handling more and more east
coast cases," said Chris Ritter, partner and chief of visual trial
strategy. "While much of this work can be handled electronically from
any location, there is no substitute for being able to have people
immediately available to meet with clients, lawyers, and experts face
to face in New York, or a short trip to Washington, D.C., Wilmington,
or other east coast locations."  
The firm also announced that Elizabeth A. Thompson, Ph.D., director
of jury consulting, will be dividing her time between the firm's
California and New York offices. Thompson, has extensive experience
working throughout the country on all types of trials, including
securities litigation, complex commercial disputes, intellectual
property cases, environmental litigation, pharmaceutical litigation
and corporate governance issues.  
The Focal Point, established more than 20 years ago, provides full
trial preparation services, including litigation strategy, jury
consulting, trial graphics, animation, courtroom technology, and war
room support. The firm has worked on some of the largest litigation
in recent years, ranging from complex commercial disputes to white
collar defense and intellectual property cases, and involving matters
ranging from securities and criminal cases to environmental and
employment issues, including Colorado v. Kobe Bean Bryant, the
Deepwater Horizon litigation, Microsoft v. Google, California v.
Scott Peterson, University of California v. Genentech, Securities and
Exchange Commission v. Buntrock, and Rambus, Inc. v. Micron
Technology, Inc.  
The Focal Point's New York team includes: 
G. Christopher Ritter, Partner and Chief of Visual Trial Strategy 
Chris Ritter joined The Focal Point in 1998 after several years as a
partner and trial lawyer at a major San Francisco law firm.  
As a former faculty member at University of California Hastings
College of the Law, where he taught trial practice, evidence, and
legal writing, Chris is a master at clarifying the complex and making
esoteric themes understandable and compelling. His courtroom
experience is also instrumental in creating strategically sound,
clearly delineated, and creatively convincing presentations and
storylines designed to win. Landmark casework includes: Microsoft v.
Google, Onyx Pharmaceuticals, Inc. v. Bayer Corp, and Perry v.
Schwarzenegger.  
A graduate of the University of Chicago Law School, Ritter has
written three books all published by the American Bar Association,
regularly publishes articles with major legal new outlets, including
several of ALM's award-winning publications, and serves as The Focal
Point's general counsel. 
Chris is based in the firm's Oakland, California office, but will be
splitting his time to join the New York team.  
Elizabeth A. Thompson, Ph.D., Director of Jury Consulting 
Elizabeth "Beth Anne" Thompson has consulted on a wide range of cases
including securities litigation, complex commercial disputes,
intellectual property cases, environmental litigation, pharmaceutical
litigation and corporate governance issues. She has assisted both
plaintiff and defense teams with thematic case development, pre-trial
research, and graphics. Drawing on her academic expertise in how
individuals and groups cope under stress, Beth Anne has focused
particular attention on working with key witnesses in preparation for
deposition and trial. She has been a trial consultant in New York and
San Francisco, and she has extensive experience in the major courts
of California, New York, and New Jersey. 
Beth Anne earned a Ph.D. in Human Development and Family Studies from
the University of Wisconsin-Madison, with focus on individual and
group coping strategies under extreme stress and qualitative research
methods.  
John L. Hicks, Senior Jury Consultant 
John joined The Focal Point in 2012 brining his extensive experience
providing strategic recommendations, preparing witnesses, conducting
mock trials and focus groups, and creating comprehensive visual
strategies for trial.  
John specializes in making complex litigation more understandable and
meaningful by distilling case evidence and issues into simple, clear,
and easily understood trial themes. He has supported a wide array of
matters with a concentration in employment and labor litigation,
intellectual property, securities litigation, and white collar
criminal matters. John is based in New York City, and has worked on
numerous matters in the courts of New York, Delaware, and Washington,
D.C. 
John holds a MS(r) in Social Psychology and Research Methodology and
is a doctoral candidate in social psychology.  
Paul Roberts, New York General Manager and Senior Case Manager 
Paul joined The Focal Point in 2006 seeking to marry his professional
experience crafting persuasive messages as a public relations manager
with his academic and personal interest in visual culture. Since
then, Paul has worked with the country's top trial teams on a wide
variety of cases ranging from complex intellectual property
litigation to commercial disputes and class-action lawsuits. He has
applied his unique, interdisciplinary approach to problem solving to
high-profile cases for clients such as Intel, TSMC, Samsung,
Univision, Zynga, Qualcomm, Nintendo, and WL Gore. Paul has helped
his clients win verdicts in courtrooms all over the country,
including California, Texas, Florida, and Delaware, and has
significant experience in venues ranging from Federal Court in the
Eastern District of Texas to hearings at the International Trade
Commission in Washington, D.C.  
Paul graduated from Georgetown University's Edmund A. Walsh School of
Foreign Service where he studied the interaction between political
authority and visual culture. He writes on a variety of topics,
including persuasive trial messaging and juror insight, and regularly
presents CLE courses on trial preparation and creative strategy. 
The Focal Point LLC
 415 Madison Avenue, 15th Floor
 New York, New
York 10017 
 917.423.3983  
501 14th Street, Suite 200
 Oakland, California 94612
 510.208.1760  
www.thefocalpoint.com 
Contact:
Sarah Tolai
saraht@thefocalpoint.com 
510-208-1760